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Description

Transform your business with innovative and flexible AI-driven solutions that surpass conventional methods, enhancing the precision of your scoring processes through our cutting-edge predictive technology. Our offerings provide not only accurate but also distinct online behavioral insights regarding customers. Braight’s AI-based customer segmentation tool allows for a more profound understanding of customer behavior through advanced segmentation and predictive analysis of extensive online behavioral data. Designed to enhance revenue from cross-selling opportunities, this tool identifies clients' customers who exhibit a higher likelihood of conversion. Additionally, our refined segmentation approach empowers clients to effectively categorize and engage their audiences, leading to increased personalization in messaging and improved response rates for digital marketing campaigns. By leveraging these solutions, businesses can gain critical insights into customer behaviors—past, present, and future—ultimately driving more strategic decision-making. As a result, organizations can achieve a competitive edge in a rapidly evolving marketplace.

Description

Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Trade Promotion Management No 
Argent No 
Cisco AnyConnect No 
Cognizant No 
CrowdTwist No 
Decimal No 
Deloitte Compliance Suite No 
EVOSYS TELEMATICS No 
Google Cloud Platform Yes 
Microsoft 365 Yes 
Oracle Advertising No 
Oracle BlueKai No 
Oracle Cloud CX No 
Oracle Fusion Cloud EPM No 
Oracle Infinity No 
Oracle Marketing No 
Soveren No 
dbt Yes 

Integrations

Accenture Cloud Trade Promotion Management Yes 
Argent Yes 
Cisco AnyConnect Yes 
Cognizant Yes 
CrowdTwist Yes 
Decimal Yes 
Deloitte Compliance Suite Yes 
EVOSYS TELEMATICS Yes 
Google Cloud Platform No 
Microsoft 365 No 
Oracle Advertising Yes 
Oracle BlueKai Yes 
Oracle Cloud CX Yes 
Oracle Fusion Cloud EPM Yes 
Oracle Infinity Yes 
Oracle Marketing Yes 
Soveren Yes 
dbt No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Braight

Country

United States

Website

braight.tech/

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/marketing/audience-segmentation/

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration No 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

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