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Description

Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.

Description

Utilize advanced mathematical models to categorize your customers based on their loyalty levels. Focus on converting first-time purchasers into loyal patrons while enhancing their retention rates. Develop tailored marketing campaigns aimed at essential customer groups to maximize engagement. Boost your revenue and customer interaction through integrated communication channels like email, push notifications, and SMS. Facilitate the launch of email marketing initiatives targeting intricate segments without the need for extensive IT support. Implement cross-channel outreach using email, push notifications, and SMS to ensure consistent messaging. Provide customized offers to your customers at optimal times through their preferred communication channels. Leverage product recommendations in emails, push notifications, and SMS to create a personalized marketing approach tailored to specific scenarios and customer segments. Ensure that your communications reach customers through the platforms they utilize on a daily basis. Your website and mobile application should be flexible enough to adapt to the interests and requirements of your customers. A Campaign Management System enables segmentation based on customer behavior across your website, mobile application, and email interactions, allowing for more effective marketing strategies. This comprehensive approach will not only enhance customer satisfaction but also foster long-term loyalty and engagement.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Trade Promotion Management Yes 
Argent Yes 
Cisco AnyConnect Yes 
Cognizant Yes 
CrowdTwist Yes 
Decimal Yes 
Deloitte Compliance Suite Yes 
EVOSYS TELEMATICS Yes 
Kinetica Yes 
Oracle Advertising Yes 
Oracle BlueKai Yes 
Oracle Cloud CX Yes 
Oracle Cloud Infrastructure Yes 
Oracle Fusion Cloud EPM Yes 
Oracle Infinity Yes 
Oracle Marketing Yes 
Oracle Responsys Yes 
Soveren Yes 

Integrations

Accenture Cloud Trade Promotion Management No 
Argent No 
Cisco AnyConnect No 
Cognizant No 
CrowdTwist No 
Decimal No 
Deloitte Compliance Suite No 
EVOSYS TELEMATICS No 
Kinetica No 
Oracle Advertising No 
Oracle BlueKai No 
Oracle Cloud CX No 
Oracle Cloud Infrastructure No 
Oracle Fusion Cloud EPM No 
Oracle Infinity No 
Oracle Marketing No 
Oracle Responsys No 
Soveren No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/marketing/audience-segmentation/

Vendor Details

Company Name

Retail Rocket

Founded

2012

Country

Netherlands

Website

retailrocket.net

Product Features

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration No 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

Product Features

eCommerce Marketing

AB Testing No 
Abandoned Cart Email No 
Analytics / ROI Tracking No 
Customer Data Profiles No 
Dynamic Content No 
Email Marketing No 
Email Personalization No 
Facebook Ads No 
Google Ads No 
Product Recommendations No 
Push Notifications No 
Retargeting No 
SMS Marketing No 
Search Marketing No 
Segmentation No 
Signup Forms & Popups No 
Social Marketing No 
Triggered Emails No 
Website Visitor Tracking No 

eCommerce Personalization

A/B Testing No 
Abandoned Cart Email No 
Dynamic Pricing No 
Offers & Discounts Notifications No 
Personalized Site Navigation No 
Product Recommendations No 
Reporting / Analytics No 
Social Insights No 

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