Alternatives to Nielsen Marketing Cloud

People Data Labs provides B2B data to developers, engineers and data scientists. It provides a dataset with resume, contact, demographic, and social information for more than 1.5 billion unique individuals. PDL data can be used for building products, enriching profiles, and enabling AI and predictive modeling. APIs are used to deliver it to developers. PDL only works for legitimate businesses, whose products aim to improve the lives of people. Its data is crucial for companies who are forming data departments, and focusing on the acquisition of data. These companies require clean, rich and compliant data on individuals to protect themselves.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.

Boost your efficiency, expedite your sales pipeline, and unlock unprecedented revenue potential with ZoomInfo Sales. Create a comprehensive account universe tailored to your Ideal Customer Profiles and connect with decision-makers using an expansive B2B contact database featuring over 65 million direct dial numbers and more than 150 million verified email addresses. Pinpoint and engage prospects early in their purchasing journey by monitoring companies that are actively researching solutions similar to yours online. Discover and reach out to decision-makers from organizations that have shown interest in your business website. Assess customer communications, including calls, meetings, and emails, to implement process enhancements that positively affect your financial outcomes. Develop and implement multi-touch sales strategies utilizing our integrated phone dialer and email solution. Accelerate your sales cycle with ZoomInfo Chat, a user-friendly, data-driven chatbot tool designed for efficiency. Additionally, establish real-time lead notifications to interact with the most suitable buyers, or automate the lead qualification process to allow your internal team to focus on high-impact activities. With these tools, you'll not only streamline operations but also create a more agile sales environment.

Explore the innovative realm of AI-driven advertising strategies with Demandbase. This tool provides a dedicated Account-Based Marketing platform tailored for B2B businesses, allowing you to implement Account-Based Marketing effectively throughout your entire sales funnel. Construct a targeted list of prospective companies that align with your offerings, utilizing insights that extend far beyond standard firmographic information, including product engagement, organizational compatibility, cultural alignment, financial capacity, interests, investments, and existing business connections. Identify key decision-makers within your target companies as they navigate the web. Capture their attention with customized messaging and advertisements that address their unique challenges and requirements. Offer an exceptionally tailored experience for every visitor to your site, adjusting elements like headlines, content, visuals, calls to action, and downloadable resources. Equip your sales team with valuable insights that enhance engagement and improve the quality of customer interactions, ultimately aiding them in successfully closing deals. This comprehensive approach ensures that your marketing efforts resonate deeply with potential clients, fostering stronger relationships and driving long-term success.

Keen is shaping the future of marketing mix by providing a comprehensive system that integrates both historical analysis and forward-looking, prescriptive planning, ensuring that marketers can continually refine their spending decisions across various channels while linking them to financial outcomes. This enables businesses to quickly adopt data-driven strategies and incorporate new information on the fly. With Keen’s marketing elasticity engine, users can explore all available channels, including those previously untested, allowing for informed scenario planning that aligns with both financial objectives and risk management. When considering marketing metrics, one often thinks of marketing mix models or multi-touch attribution methods to assess past effectiveness. However, the challenge lies in identifying the best opportunities for future initiatives, particularly in uncharted channels or during times of significant uncertainty, such as during a pandemic. Keen’s SaaS platform empowers users to forecast future performance accurately across all channels, enabling them to make wiser, growth-oriented decisions. This innovative approach not only enhances strategic planning but also helps marketers navigate the complexities of an ever-evolving market landscape.

Soundcharts is a full-stack solution (database, desktop, mobile apps & API) that brings together real-time and historical music consumption data, thus improving project management, reporting, and artist scouting. Users can access granular data on charts, playlists, airplay, and social media, including listeners by country/city. Exports to CSV are easily doable for an easier sorting/analysis. Users can also get real-time data and notification from their desktop and mobile. Soundcharts allows them to quickly assess any artist's fan base and performances (over 5 million artists!). It monitors 2,000+ radios in 76 countries, 25,000+ charts, 10m+ playlists, and 5m+ artists with more than five years of historical data.

Mediarithmics serves as an innovative Customer Data Platform that empowers large enterprises to transform their growth strategies by redesigning consumer engagement on a large scale. Our platform facilitates real-time marketing personalization, enables audience monetization without cookies, and fosters flexible data collaboration, all through one integrated technological solution. By breaking down data silos across your organization, we allow marketing, monetization, product, and data teams to leverage insights effectively, ultimately enhancing the customer experience. This holistic approach ensures that every aspect of consumer interaction is optimized for maximum impact.

Explore the intricacies of a brand's creative strategy with Oracle Moat, an advertising intelligence tool that allows you to analyze the creative and messaging efforts of your competitors over the past three years. Gain insights into the current market landscape by examining your rivals' advertising tactics and how they compare to your own creative output. With access to a rich dataset of over three years, you can scrutinize various advertisements, filtering and sorting the information to pinpoint exactly what you need. Understand audience engagement with different ad types, including images, text, and videos, across various platforms, including mobile. Using heatmaps, identify which sections of your ads capture the most viewer attention. This knowledge empowers you to invest wisely and execute campaigns with assurance. Moat enables you to connect with genuine audiences, effectively grab their attention, and accurately assess the success of your campaigns. With these insights at your disposal, you'll be better equipped to innovate and stay ahead in a competitive marketplace.

Unleash the untapped potential of your digital marketing efforts. Oracle Data Cloud offers award-winning solutions tailored for every phase of the marketing journey. By minimizing waste and safeguarding your advertising budget, you can effectively connect with your target audience and evaluate the crucial metrics that truly reflect the outcomes of your online advertising initiatives. Gain deeper insights into your customers and the most promising prospects to maximize the effectiveness of your campaigns. Understand the triggers that motivate your audience to take action and identify the optimal moments to engage them using Oracle Data Cloud's superior audience and contextual intelligence solutions. Additionally, ensure protection against fraudulent activities while guaranteeing that your advertisements are visible and associated with safe and relevant content. Enhance the success of your campaigns with comprehensive solutions addressing viewability, invalid traffic (IVT), and brand safety, ultimately leading to a more robust advertising strategy that resonates with your audience.

The Piano platform is made up of four interconnected products. Analytics Piano Analytics serves as a powerful data gathering and analytical suite. While it faces competition from various comprehensive marketing and behavioral analytics solutions, it stands out in environments where compliance is critical, showcasing a range of distinctive features and unique datasets. Activation Piano Activation features Composer, renowned as the most widely used experience rules engine globally, alongside VX, our platform dedicated to subscription commerce. Audience Our real-time customer data management system (CDP/DMP) facilitates advanced segmentation of both known and anonymous users, allowing for the seamless export of customer segments to both Piano's applications and external systems. Amplifier Our collection of audience engagement tools encompasses management for both organic and paid social media campaigns, in addition to newsletters and push notifications. This suite is specifically crafted to promote content that effectively drives traffic towards owned and operated digital properties, ensuring that user engagement remains high. Overall, the integration of these four products enables a comprehensive approach to data and audience management.

Audigent stands out as a premier platform focused on data activation, curation, and identity solutions. By utilizing innovative technology that emphasizes privacy-compliant first-party data, it significantly improves media addressability and monetization on a large scale, all while completely avoiding cookie reliance. As a pioneer among data curation platforms, Audigent utilizes its unique identity solution, Hadron ID™, to transform the programmatic advertising field. Its advanced offerings, including SmartPMP™ and ContextualPMP™, utilize artificial intelligence and machine learning to provide consumer-safe data bundled with high-quality inventory at scale. Recognized by some of the largest brands and global media agencies, Audigent manages over 100,000 campaigns each month. Its data solutions, which are verified and opt-in, are instrumental in generating revenue for prominent publishers and partners like Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and many others. This commitment to innovation and effectiveness solidifies Audigent's role as a key player in the evolving advertising ecosystem.

We diligently seek out consumers, industry experts, and elusive demographics to join our research panels, cultivating reliable, long-lasting connections with them. In an era increasingly focused on privacy and authenticity, only Dynata possesses the capability to provide the genuine perspectives of individuals on a large scale to market researchers, advertisers, and marketers. With high-quality data serving as the foundation for valuable insights, an increasing number of businesses worldwide can access the competitive edge required to innovate, expand, and thrive. These insights help organizations stay ahead of evolving consumer behaviors and trends, enabling them to discern which shifts are fleeting and which may have lasting impacts. By utilizing actionable insights across three crucial domains, companies can develop effective advertising strategies that adapt to the current climate of uncertainty. In doing so, they not only enhance their marketing efforts but also foster deeper connections with their target audiences.

TransUnion TruEmpower allows your organization to unify, enhance, and manage all identity data from a singular source of truth. By intelligently integrating first-, second-, and third-party data, it combines addressable media signals with consumer characteristics and behaviors. This consolidated identity data repository equips marketers to create more intelligent audience segments, deliver experiences that are more pertinent, and generate insightful metrics that help in continuously optimizing their strategies, executions, and overall performance. Understanding the critical need for data control and ownership, TransUnion TruEmpower offers the IDMP, which grants access to raw, event-level identity data straight into your organization’s data science framework. This identity extract not only offers the capability to merge household and individual identities with additional data sources but also facilitates the exploration of deeper insights and the identification of new opportunities for growth and engagement. In this way, organizations can make informed decisions based on a comprehensive understanding of their audience.

Monda serves as the premier platform for data monetization, trusted by countless companies globally to initiate and expand their data ventures. It enables users to develop data products, launch a data storefront, seamlessly connect with data marketplaces, and effectively manage data demand, making monetization straightforward. Monda excels over competing platforms in essential areas that resonate with our clientele. It is the simplest way to establish a data-as-a-service enterprise, requiring no technical expertise for users. With Monda, you have all the tools necessary to kickstart and enhance your data business. Collaborate with global data monetization specialists for expert guidance. The platform encompasses every feature essential for securely marketing and monetizing data, all integrated into a single solution. Transform your website visitors into valuable inbound data leads while effortlessly publishing across top data sales channels. Centralize your demand generation efforts to streamline operations. Keep track of performance metrics, competitive landscape, and industry trends. Quickly and easily craft stunning data products that captivate your audience. Monda truly simplifies the complexities of the data monetization landscape, paving the way for your business's success.

Promote your brand through Outbrain's premier publisher network and reach a precisely targeted audience that is highly engaged. While we pinpoint your ideal consumers, you can focus on achieving impactful business outcomes. Outbrain facilitates connections for brands and agencies with a vast segment of the global consumer base that interacts with content across the open web. Enhance your visibility, educate potential customers, and sway them while they are in exploration mode. Drive conversions at the lower end of the funnel such as purchases, app installations, and video views, among other actions. With our platform, you can ensure your content gains visibility, expands your audience, and boosts your online revenue. We serve as a vital element in the technology infrastructure of media companies, enabling them to effectively compete against large platforms for audience growth, interaction, and loyalty. Our years of expertise and commitment to innovation have positioned Outbrain as a leader in recommendation technology, continually enhancing how content of all types and formats is discovered across various devices. Join us to leverage these advancements and optimize your content's reach in an ever-evolving digital landscape.

Link various data sources to uncover and seize fresh opportunities that propel business growth. Develop your enterprise around the revolutionary measure of media performance in a multi-platform landscape. Gain insights into the effectiveness of your media and marketing strategies, allowing you to enhance ROI and make informed decisions with assurance. Effective cross-platform measurement is crucial for navigating the intricacies of today’s media landscape, ensuring that business decisions are based on solid data. We assist prominent media entities, brands, and advertisers in making the necessary connections to expand their operations. Harness an impactful suite of audience, contextual, and cookie-free predictive targeting solutions to effectively engage with cross-platform audiences. We enable programmatic advertisers to tap into valuable target audiences through the DMP or DSP of their preference for campaigns spanning digital, mobile, CTV, DOOH, and podcasts. By leveraging these innovative strategies, businesses can not only adapt to the changing media environment but also thrive in it.

Crunchbase stands out as the premier platform enabling professionals to uncover groundbreaking companies, engage with their founders, and explore potential opportunities. With a community of over 55 million users—including entrepreneurs, investors, market analysts, and sales representatives—Crunchbase is a trusted resource that guides crucial business decisions. Globally, organizations depend on our services, making more than a billion API calls annually. We hold a strong belief that embracing diversity not only leads to the identification of innovative solutions but also highlights existing challenges that require resolution. Our mission is to make opportunities more accessible, empowering individuals and businesses from various backgrounds to drive forward-thinking innovation for a brighter future. Crunchbase Pro caters to those seeking comprehensive data on companies, investors, and funding through our intuitive web interface, offering tools such as advanced search capabilities, customizable lists, tailored alerts, and CSV exports—ideal for sales professionals, entrepreneurs, market researchers, and investors alike. By fostering an inclusive environment, Crunchbase aims to enrich the entrepreneurial ecosystem and inspire collaboration among diverse talent.

Every organization faces challenges related to data, but we are here to help you unlock the full potential of your marketing data. Acting as an integral part of your marketing team, we enhance MarTech efficiency by seamlessly integrating people, processes, and platforms. When these three elements are harmonized, you can harness the true effectiveness of data-driven decision-making. The MSIGHTS platform, meticulously developed from the ground up, offers a comprehensive suite of applications and integrated services designed to prepare your data for enterprise-level analytics. By taking charge, you will gain enhanced transparency and optimize the value derived from your marketing data. Our solution packages can be utilized separately to tackle specific issues or combined for a comprehensive application of MSIGHTS throughout the marketing and data operations continuum. From initial implementation to ongoing support, each solution is accompanied by our deep data expertise and a dedicated customer support team, ensuring you have the resources needed for success. This collaborative approach not only addresses immediate challenges but also positions your organization for sustained growth and effectiveness in the future.

Obtain distinctive perspectives from the largest and most thorough assembly of news and information available. Utilize an unparalleled array of international news and data that can be accessed through a robust research platform, whether on mobile devices or through sophisticated feeds and APIs. Empower your strategic choices, reveal competitive edges, and provide actionable intelligence using global news, data, and insights. Generate more profound insights, enhance sentiment analysis, discover concealed connections, accurately predict outcomes, and enrich data visualizations with news data obtained from cutting-edge analytics models. Maintain vigilance over your brand's image and proactively address potential challenges by using a rich database of content spanning 200 countries and available in 28 languages, alongside comprehensive monitoring tools and curation solutions. Collect market intelligence, keep an eye on competitors, and offer strategic insights with reliable global news, in-depth company profiles, executive data, and multi-channel distribution, ensuring your organization remains well-informed and competitive. By harnessing these resources, you can stay ahead of industry trends and make informed decisions that drive success.

Enhance your targeting capabilities and increase your chances of success with ISG Momentum, which provides insights to help you pinpoint the most relevant market opportunities and refine the value propositions that will engage clients during sourcing transactions. This comprehensive suite of products and services is designed to empower your firm to optimize market potential through a systematic method of collaboration with ISG advisors, who are respected by enterprises. Gain access to the most extensive global database of outsourcing contracts, encompassing both commercial and public sector agreements, which can inform your strategies in market engagement and ensure that pursuit teams are strategically aligned. With tailored insights that relate directly to your specific offerings, you can effectively prioritize your account-based marketing (ABM) and sales initiatives while identifying enterprises actively seeking solutions. Additionally, you will receive proprietary, actionable research that supports advisor engagement and educational programs aimed at enhancing the understanding of your capabilities, fostering trust, and cultivating strong advocacy within the industry. Ultimately, this approach not only broadens your market reach but also strengthens your position in a competitive landscape.

Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.

Anonymised is a data platform that operates without the use of IDs, allowing both publishers and advertisers to effectively understand, reach, and measure their audiences on a large scale while ensuring that personal data remains secure. This platform enhances audience targeting capabilities by granting access to previously unreachable demographics, all while upholding privacy standards. Utilizing detailed audience insights and predictive artificial intelligence, Anonymised assists in discovering potential new customers. Moreover, it provides attribution features through cohort-based data to evaluate post-view conversion rates. With the decline of cookies and increasing privacy concerns, Anonymised emerges as a solution that harmonizes high performance with strict compliance. It serves as a bridge connecting publishers looking to optimize their audience monetization and advertisers striving for improved marketing outcomes. The proprietary technology of Anonymised guarantees scalability, precise targeting, and adherence to privacy regulations. By leveraging cross-publisher audience data, publishers can effectively monetize their entire audience base by targeting all users who have given their consent. This innovative approach not only addresses current market challenges but also sets a new standard for privacy-focused data utilization in advertising.

Advertising serves as the lifeblood of the open internet, providing vital support to content creators, journalists, and the free flow of ideas and information. Our media-buying platform has been designed to cultivate a more engaging and inspiring environment for all participants in this ecosystem. We are dedicated to revolutionizing media in a way that benefits humanity as a whole. Our approach involves aiding brands in delivering a more relevant and insightful advertising experience to consumers, while simultaneously establishing a new benchmark for global outreach, accuracy, and transparency. Discover what sets us apart: we operate from the buy side, which aligns with the interests of everyone involved. We do not direct you toward our own media products, as we have no ownership in any; it truly is that straightforward. With The Trade Desk, you can connect with one billion additional individuals compared to other leading media-buying platforms. Our goal is to ensure that your advertising budget is guided by data-driven insights, promoting transparency across all facets of our operations, including pricing, inventory, measurement, and reporting. By prioritizing these values, we enable a more equitable advertising landscape for all stakeholders involved.

The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.

Transforming data and analyzing marketing for enterprises enhances trust in marketing investments and boosts returns on ad spend. Poorly organized data can jeopardize marketing decisions, so it's essential to extract, transform, and load your information to execute marketing initiatives with assurance. Utilize anaticsTM to unify and centralize your marketing data effectively. By loading, normalizing, and transforming your data in insightful ways, you can analyze and monitor your metrics to improve marketing performance. Gather, prepare, and scrutinize all your marketing data with ease, eliminating the hassle of manual extraction from various platforms. Experience fully automated data integration from over 400 sources, allowing you to export information to your preferred destinations seamlessly. Securely store your raw data in the cloud for easy access whenever needed, and support your marketing strategies with solid data. Redirect your focus towards actionable growth instead of the tedious process of downloading multiple spreadsheets and CSV files, ensuring that your resources are utilized efficiently for maximum impact. This approach not only streamlines your workflow but also empowers your marketing efforts with timely and accurate data insights.

SmartyAds is a full-stack programmatic infrastructure that makes advertising easy for publishers and advertisers. It took 7+ years to create it, but now it has everything you need to make your campaigns a success: DSP and SSP, DMP, White Label Solutions, and DSP and SSP. The platforms streamline the process by allowing you to prioritize who, where, and how to trade with. This will help you achieve your goals quickly.

ABM platform with the best advertising component. It also has rich segmentation, campaign, and opportunity analytics features. Our customers use us for personalised content delivery to their target accounts, which generates engagement and 1st-party intent data. The generated data is used to trickle down the relevant person for a more personal approach that increases the likelihood of a successful business transaction. To increase the relevance of your content, you can divide your target accounts into multiple buckets. Our segmentation tools allow you to expand your reach based upon technographic and firmographic data. Segment high intent accounts and target them using lead generation content.

Measured provides marketing insight, cross-channel view and media incrementality testing. You can turn on 100+ audience-level experiments on Google, Facebook, and 70+ integrated media platforms. Identify Media Waste, Scale. Up to 30% Marketing Efficiency. Powered by incrementality measurement Ask us today for a free demo! Solutions available: - Cross-Channel View of Marketing Spend, Marketing Attribution - More than 70+ integrations on major media platforms like Google, Facebook and Verizon Media, Criteo. AdRoll, SnapChat. YouTube, and many more! - Run A/B, incrementality, and always-on tests seamlessly - Integration is simple, you can be up and running in less that 24 hours - Learn how to maximize your spending without a stressful stress test

Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team. Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data. Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets. To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.

Empower individuals and initiatives through solutions rooted in data. Gain insights into the landscape by utilizing the finest voter data and analytics available. Mobilize your audience effectively to secure funding and lead successful campaigns. Enhance your connection with voters through our cutting-edge media buying platform. As a comprehensive data solutions firm, we are committed to assisting progressive movements and campaigns in their quest for victory. Since our inception in 2004, we have been developing the premier voter database in the industry while continuously innovating ways to harness data for a brighter future. Our all-encompassing media buying platform, TargetSmart MBP, is transforming the digital advertising sector by offering unmatched affordability, speed, and clarity. Connect with your ideal audience at the perfect moment and location while enjoying savings of 15% or more compared to alternative media buying platforms. We are a solutions-oriented company focused on empowering you to better comprehend, engage, and mobilize your essential stakeholders to achieve your objectives, fostering a more informed community in the process.

Weborama, a trailblazer in semantic artificial intelligence within the AdTech sector in France and across Europe, is tackling the emerging technological challenges encountered by agencies, publishers, and advertisers in the realm of digital advertising, all while ensuring a respectful interaction with online users. Their Marketing Platform features a proprietary and secure technology that leverages all available cookieless and interconnectivity capabilities within increasingly intricate ecosystems. As a Hybrid DMP/CDP, this platform enhances user qualification, aiming to boost the effectiveness of digital advertising and direct marketing campaigns over the long term, while maintaining the privacy of internet users. By prioritizing user confidentiality, Weborama positions itself as a trusted partner in the evolving landscape of digital marketing.

Empower yourself with immediate access to consumer feedback. In the brief moment it takes to read this, you could obtain reliable insights from a pool of carefully vetted consumers. Suzy serves as a real-time market research platform designed to assist both beginner and seasoned researchers in making informed, timely, and data-driven choices. By integrating cutting-edge research tools with a top-tier audience, Suzy provides accurate insights in mere minutes. What sets Suzy apart is its exclusive network of pre-screened and verified consumers, eliminating reliance on third-party providers for responses, which ensures quick answers without compromising quality. Whether you prefer a do-it-yourself approach or require more focused assistance, Suzy offers user-friendly solutions, and our dedicated customer success team is always ready to provide the support you need to achieve your goals effectively. With Suzy, gaining a competitive edge in market research has never been easier.

A prominent big data firm harnessing advanced technology for data transformation is designed to assist businesses in achieving impactful data-driven marketing strategies. Vpon provides high-quality data while ensuring robust security through the Wee Global Data Marketplace. The Wee Data Platform serves as an all-encompassing data solution that empowers clients to make informed, data-driven choices and expedite business transformation seamlessly. Utilize Wee to gather first-party data at scale while efficiently managing your digital assets. Engage in data analysis to extract actionable insights that can propel your business forward. Use data strategically to enhance operations by targeting the appropriate audience effectively. Transform your data into meaningful insights that drive results. AppVois positions you at the forefront of the industry by uncovering the latest trends in the mobile app market while allowing you to explore your target audience's preferences in depth. With AppVois, you gain unparalleled visibility into the app marketplace, enabling a thorough understanding of new users’ app choices and behaviors. This comprehensive approach allows businesses to stay one step ahead in a rapidly evolving digital landscape.

Permutive's groundbreaking Audience Activation Platform effectively connects publishers and advertisers in a dynamic advertising landscape. It empowers publishers to monetize their audience data while enabling advertisers to target effectively, all within a framework that prioritizes privacy. Our data platform for publishers offers two products designed to help you gather, analyze, and activate your data in real-time. After all, you have the deepest insights into your audience. By utilizing Permutive, you can reach more users, expand your segments, and enhance your inventory. Our first-party insights can potentially boost your data-driven advertising revenue by four times. Exclusively tailored for publishers, Permutive employs edge processing technology, which performs calculations on the device that creates the data instead of relying on the cloud, resulting in a faster, more scalable, and privacy-centric platform. This innovative approach not only improves efficiency but also ensures that user data remains protected.

Marketers looking to prove and improve the business value of their marketing use Plannuh to quickly and easily create winning plans, maximize budget impact, and measure the true performance. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform that delivers AI-driven process automation for achieving agility, efficiency, and industry-leading marketing performance. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.

A website lacking analytics is comparable to a vessel adrift without direction. It is essential to monitor your website's performance effortlessly and in real-time. This analytics suite is perfectly designed for publishers, providing comprehensive insights in the moment. It represents the all-inclusive real-time analytics solution specifically aimed at eCommerce. Ideal for agencies and those managing numerous digital assets, it ensures the right message is delivered at the optimal time. The DMP is customized with distinct clusters that cater to various business models, creating a data organization that aligns with overarching business goals. While there are countless mobile applications available for numerous purposes, understanding their usage and effectiveness is crucial. Mobile analytics serves as a powerful tool for assessing the mobile channel's attributes, ensuring enhanced performance. Furthermore, our suite of solutions focuses on On-site Marketing Automation, utilizing not only user browsing and behavioral data but also socio-demographic and interest data stored within our exclusive DMP. We provide both quantitative and qualitative reports based on comprehensive census data, ensuring accuracy in real-time analytics, ultimately empowering businesses to make informed decisions. By leveraging these insights, companies can adapt their strategies to meet dynamic market demands.

Zipline is a comprehensive global Data Management Platform (DMP) that effectively gathers, integrates, manages, analyzes, and activates both offline and online data, assessing its influence on sales. This platform ensures worldwide connectivity with all major digital networks, including DSPs, SSPs, and ad networks, while seamlessly onboarding data to form digital audiences. Unlike many competitors that often outsource customer data onboarding, Zipline handles this process in-house. Furthermore, it has the capability to create and disseminate audiences across various channels and media formats such as postal mail, email, television, and social media platforms like Facebook and Twitter. Beyond just audience creation, Zipline offers services in audience discovery, extension, activation, and measurement, all while providing distinct advantages like centralized closed-loop analysis and in-house operations. This allows for the accurate measurement of actual sales uplift rather than merely tracking clicks, thereby granting marketers a comprehensive view of return on ad spend, crucial for informed decision-making at the CMO level. Ultimately, Zipline stands out by delivering a holistic approach to data management that is both thorough and effective.

Data.ai Intelligence. Analyzing app market trends based upon downloads and revenue around world will help you discover which markets are experiencing the greatest growth. Gain a deeper understanding of the app market landscape to improve your competitive knowledge. Track your competitive market share by analyzing downloads, revenue, usage, engagement metrics, and more. Identify new players and potential threats. Analyzing performance trends across your industry can help you identify potential threats. To find out which country, store, category, or device is driving success, access estimates for millions of apps. Understanding engagement metrics such as active users, market penetration, duration, and frequency of use. Monitor and track competitor market share, growth trends, rank trends, and more.

Regain authority over your digital advertising efforts by implementing programmatic ad campaigns of any size using our comprehensive digital advertising platform. Identify the most effective targeting strategy tailored to your campaign objectives. Experience straightforward campaign setup alongside personalized assistance. Effortlessly oversee and refine numerous advertisers and programmatic ad initiatives, regardless of your specific goals. With our user-friendly and feature-rich software coupled with customer onboarding, you can efficiently plan and implement your campaigns. Initiate precisely-targeted campaigns utilizing custom audiences derived from both first and third-party data. Additionally, you have the ability to focus on specific geographic areas or tailor your approach based on website content and category classifications. Our platform provides innovative tools to deftly merge first and third-party data, resulting in custom audiences composed of your most valuable users, ensuring the best possible results. You can streamline your advertising process and significantly boost your campaign effectiveness with our advanced solutions.

Previously known as Salesforce DMP, Audience Studio offers profound insights by integrating and consolidating your data, which enhances customer connections at every interaction through a robust data management platform. By merging data from various origins, you can provide more tailored marketing experiences. Harness the capabilities of the only DMP that not only captures and stores data but also unifies it beyond the realm of advertising. Implement machine learning and artificial intelligence to efficiently and effectively identify and engage with your target audience. Utilize an advanced device graph to gain insights into a customer's distinct presence across multiple points of contact, allowing for the delivery of timely, personalized, and relevant messages. By integrating diverse data sources, you can achieve a more comprehensive understanding of your target audience. Adapt to emerging data signals and sources to discover new audience segments. Leverage AI to sift through billions of data signals pertaining to customer characteristics and behaviors, which will enable you to create and refine new target audiences, ultimately enriching your marketing strategies. This comprehensive approach not only enhances audience engagement but also drives more informed decision-making in your marketing campaigns.

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SnapStrat is a custom-built software solution that allows executives to make more informed strategic decisions. It connects the decision to execution, including data ingestion, transformation, scenario modeling and workflow. Our customers include Frontier Communications and Sephora. Our customers often want to digitally transform an existing decision process and associated workflow. Our platform is able to support any strategic decision process. Some examples are below. Which pricing tiers should be offered to which customers? How should we allocate our marketing budget among product categories and customer segments? How and where should distribution center locations be placed? We can start with a pilot without risk, but only when we have proven our value will we move into implementation.

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