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Description
Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.
Description
SmartyAds is a full-stack programmatic infrastructure that makes advertising easy for publishers and advertisers.
It took 7+ years to create it, but now it has everything you need to make your campaigns a success: DSP and SSP, DMP, White Label Solutions, and DSP and SSP. The platforms streamline the process by allowing you to prioritize who, where, and how to trade with. This will help you achieve your goals quickly.
API Access
Has API
No
API Access
Has API
No
Integrations
AcuityAds
Yes
Acxiom Real Identity
Yes
AdMachine
No
Algonomy
Yes
Bright Analytics
Yes
Cluster
Yes
DV Publisher Suite
Yes
Engage3
Yes
Eversight Offer Innovation
Yes
GaleForceMedia
Yes
Integrations
AcuityAds
No
Acxiom Real Identity
No
AdMachine
Yes
Algonomy
No
Bright Analytics
No
Cluster
No
DV Publisher Suite
No
Engage3
No
Eversight Offer Innovation
No
GaleForceMedia
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Nielsen
Website
www.nielsen.com/solutions/media-planning/marketing-cloud/
Vendor Details
Company Name
SmartyAds
Founded
2013
Country
United States
Website
smartyads.com
Product Features
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Planning
Budgeting & Forecasting
No
Collaboration
No
Flowchart
No
Goal Setting / Tracking
No
Marketing Calendar
No
Media Planning
No
Predictive Analytics
No
Presentation Tools
No
Project Tracking
No
Spend Management
No
Product Features
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
Yes
Data Management
Customer Data
Yes
Data Analysis
Yes
Data Capture
No
Data Integration
Yes
Data Migration
Yes
Data Quality Control
Yes
Data Security
Yes
Information Governance
No
Master Data Management
No
Match & Merge
Yes
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
No
Lead Scoring
Yes
Sales Intelligence
Yes
Search Marketing
No
Segmentation
Yes
Social Marketing
No
Website Visitor Tracking
No
Predictive Analytics
AI / Machine Learning
Yes
Benchmarking
No
Data Blending
Yes
Data Mining
Yes
Demand Forecasting
Yes
For Education
No
For Healthcare
No
Modeling & Simulation
Yes
Sentiment Analysis
Yes
Revenue Management
Competitor Analysis
No
Dynamic Pricing
No
For Airlines
No
For Hospitality Industry
No
Forecasting
No
Inventory Control
Yes
Price Optimization
Yes
Recommendation Engine
No
Yield Management
Yes
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
