Oracle Moat Description
Measure consumer attention across all channels, devices, and platforms with Oracle Moat. A measurement suite designed for today's media professional. A complete suite of solutions to help you reach potential customers, grab consumer attention, and drive results for your clients, partners, and business. Connect disparate data across TV and online to ensure that you reach the right audiences and get a complete view of your prospects. Advanced metrics allow you to measure consumer engagement beyond the standard verification. They help you determine if people pay attention to your message. You can measure the effectiveness of your ads and the business outcomes that your dollars are achieving to understand the impact of your advertising spend.
Oracle Moat Alternatives
YouGov
Access to a growing source of consumer insights on demand. Always-on audience research for over 24 million panelists in 55 markets. We call it "living data". Connected intelligence, constantly evolving. Discover what your audience thought, felt, did, and bought yesterday, five years ago, and even today. Answers from your audience, from syndicated data to in-depth research and quick surveys and polls. You can use this knowledge to create more successful campaigns. YouGov's 24 million panel members help you create the most comprehensive picture of your customers. Our innovative solutions help the world's most recognizable brands, media owners, agencies, and explore, plan, activate and track better marketing activities. YouGov strives to be the largest, most representative and most connected panel in the market.
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Audiense
Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale.
What are the problems we trying to help with?
- Traditional consumer research is time-consuming, static and expensive
- We make it possible to get social data to become a part of the strategy
- Personalisation and brand strategy are now very tactical at the expense of performance marketing
What makes Audiense unique
Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.
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Demandbase
Demandbase offers AI-powered ad campaigns. Demandbase is the first Account-Based marketing platform specifically designed for B2B. It allows you to seamlessly execute Account-Based Market across your entire funnel. With signals that go beyond traditional firmographic data, such as product usage, budget, investments, and interests, you can create a target list of companies interested. Find internal stakeholders in target accounts across the Web. Personalized messages and advertising that address their specific needs and pain points will increase interest. Your website should provide a unique experience for every visitor, including headlines, site content, visuals, call-to-actions and downloadable assets. Sales can close deals by using insights that personalize outreach and maximize quality of conversations with customers.
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Semrush
Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.
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Integrations
Company Details
Company:
Oracle
Year Founded:
1977
Headquarters:
United States
Website:
www.oracle.com/au/cx/advertising/measurement/
Media
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Product Details
Platforms
SaaS
iPhone
iPad
Android
Type of Training
Documentation
Live Online
Videos
Customer Support
Phone Support
Online
Oracle Moat Features and Options
Advertising Agency Software
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
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