Find and compare the best Market Intelligence software in 2025
Sort:
Use the comparison tool below to compare the top Market Intelligence software on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.
Need help deciding?
Talk to one of our software experts for free. They will help you select the best software for your business.
-
1
6sense
6sense
1,581 Ratings6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings. -
2
People Data Labs
People Data Labs
$0 for 100 API Calls 63 RatingsPeople Data Labs provides B2B data to developers, engineers and data scientists. It provides a dataset with resume, contact, demographic, and social information for more than 1.5 billion unique individuals. PDL data can be used for building products, enriching profiles, and enabling AI and predictive modeling. APIs are used to deliver it to developers. PDL only works for legitimate businesses, whose products aim to improve the lives of people. Its data is crucial for companies who are forming data departments, and focusing on the acquisition of data. These companies require clean, rich and compliant data on individuals to protect themselves. -
3
AI Sales Rep - Your Next Salesperson Might Not Be A Person at All Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads: Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. These are the prospects we focus on, ensuring maximum impact for your sales efforts. - Detailed Prospect Data: We gather 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - Crucial Sales Funnel Position: These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. They are the ones most likely to convert into appointments. - AI-Driven Engagement: Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. The process is fully automated, so your sales team only needs to engage with the interested leads—your low-hanging fruit. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.
-
4
DealSignal
DealSignal
$399 per month 13 RatingsDealSignal offers accurate, verified, and current B2B data that enables sales and marketing teams to maximize their efficiency, performance, and results. Target the right buyers, personalize outreach, and drive more sales conversions. DealSignal gives you access to 600M+ global companies with over 100 data points. This includes detailed account profiles, verified email addresses, corporate & direct phone numbers, social URLs and mailing addresses. All this with 97%+ accuracy. Optimize your lead scoring, routing, and personalization to increase sales follow-up and conversion rates. Better data is key to better sales and marketing performance. Automated data refresh, enrichment, and reverification on a set schedule. Reduce the time spent on data research. You can create precise decision-maker lists that enable multichannel campaigns and cadences that result in higher conversions and more pipeline. -
5
UpLead
UpLead
$99 per month 10 RatingsUpLead, a B2B prospecting platform, provides the highest quality B2B contacts & company data. Features include email verification in real time, worldwide contacts in more than 200 countries, 50+ search criteria and technology tracking. They also offer account-based marketing, email pattern intelligence, social profiles links, Salesforce integrations, robust API, and other CRM integrations. -
6
Meet our team of experts, who will get to know your business and create a tailored outreach. We create professional marketing campaigns that are based on your ICP and unique value proposition. Our Data Mining experts can help you identify the key criteria to select the best leads that perfectly match your ICP. To maximize your ROI, we conduct extensive audience research and access hundreds data sources. Our experts create customized templates to win over your ideal prospects and increase the number of appointments. Belkins team is able to deliver 100% email delivery and have 0% spam rate. Our B2B appointment setting services include filling out your calendar with meetings that are likely convert into sales. Our SDRs ensure that leads confirm appointments and schedule calls if necessary.
-
7
Serpstat is a growth hacking tool for SEO and marketing. The Serpstat plugin makes website analysis easy. You don't have to search for the report you need too long. The Serpstat plugin allows you to quickly and easily access all information about any domain. You will learn how to use Serpstat to its maximum potential by visiting our Manual and Use Cases pages. You can beat your competitors and be the leader in Search. The freemium model lets you research keywords, analyze competitors, and get familiar with Serpstat. Register now for a free account! Are you unsure how to use a particular feature? Need help setting up domain tracking? Our support team is always available to assist you with any questions or assistance.
-
8
Charm enables access to over 4M ecommerce brands and helps accelerate outbound sales and marketing efforts by enabling teams to: ● Prospect for DTC brands across 160+ attributes including category, marketplace, fulfillment service, website traffic, reseller status, Growth Score, Success Score and more. ● View insights on any DTC brand including growth, technology use, social media metrics, ad growth, and more. ● Access to employee contact details ● Enrich current prospects and prioritize their efforts Charm is powering efficient DTC brand prospecting via Insights into where a brand is in their growth cycle, social media presence, annual revenue, technographics, sophistication, advertising activity, and more. Gain a complete picture of your prospects' strengths and weaknesses and determine their potential fit as customer while employing tactical sales and marketing strategies. Increase conversion rates with data-backed tailored messaging and quickly grow your market presence!
-
9
Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team. Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data. Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets. To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.
- 10
-
11
Adapt.io is a powerful B2B lead intelligence platform that simplifies prospecting and data enrichment for sales and marketing teams. It offers a vast database of over 250 million contacts and 12 million company profiles, providing accurate contact information such as direct dials and email addresses to help users connect with decision-makers across various industries. The platform features advanced filtering tools that enable users to create highly targeted lists based on criteria like industry, job title, location, and company size. It also integrates seamlessly with popular CRM systems and includes a Chrome extension for real-time access to data while browsing LinkedIn or company websites. Adapt.io uses robust verification processes to ensure data accuracy, reducing bounce rates and increasing campaign effectiveness. It caters to organizations of all sizes, from startups to large enterprises, helping them save time and resources during lead generation efforts. By empowering teams with actionable insights, Adapt.io enables businesses to strengthen their outreach strategies, improve conversions, and drive sustainable growth.
-
12
Follow the companies that matter to your heart. Exclusive information curated by the Owler community on more than 13M private and public businesses. Find companies that can help your business. Filter by industry, location, revenue, employee count, etc. Find the right companies to follow by exploring over 40 million competitive relationships. Follow the companies that are important to you and receive real-time news and customizable alerts about them. You have your sights set on a few companies for one reason or the other. Owler news alerts will track them and give you insight into any changes that could affect your next move. You can monitor what people say about your brand, track your competitors, and track industry news that affects your business. You can work smarter, reduce noise, and spend more time selling by gaining actionable insights about companies in your pipeline.
-
13
Our mission is to help people find the knowledge they need in order to excel at what they do. We believe reading opens doors. This applies to all aspects of life, including learning new skills, improving performance at work, and mastering a craft. Readers with curious minds need to read. Feedly allows them to connect with other readers and find information about the topics they are passionate about. You can organize and access all of your trusted blogs and publications in one place. Leo, your AI research assistant will learn to read your feeds and filter out noise. Collaboratively research key industry trends and share them. Ask Leo for help in reading your feeds and prioritizing the topics, events and trends that are important to you. Your team can benefit from your insights. As a team, organize, curate, share and discuss key industry insights. Feedly is a secure place where you can organize and research the topics that matter to your heart.
-
14
Market Inside is a global platform for export and import business intelligence. It provides trade data solutions to all businesses, regardless of industry or establishment. We offer a variety of trade databases that provide information on trade market searches for countries, companies, or commodities that are part of international trade flows and global supply chain. Online Trade Intelligence Platform Market Inside offers its members a customized, easy-to-use, powerful machine-learning platform that is equipped with data-driven insights as well as features such dynamic data visualization and many more.
-
15
G-data analyzes every angle of your Online Business, across every e-commerce and Social Networking platforms. Customers gain access to real-time data on Sales, Performance, Consumer Behavior, Engagement and Competitor Data, giving them the intelligence they need to succeed when and where it counts. Everything customers need is in one place, so they can track instantly any of their metrics: KPI, Purchase behavior and ROI on each of their e-commerce shops and Social Media accounts. It is now easier than ever for them to check their content engagement, traffic and sales to their competitors pricing. With G-data no need anymore to wait until the end of the month for unreliable reports that show only pieces of the puzzle: it gives customers Fast and Comprehensive Insights from across their business. You can finally enjoy being in control of your Online Business!
-
16
Market intelligence and media monitoring platform to find relevant information, save it, make sense of it, and share it to multiple publishing platforms. Each day, Cronycle surfaces new developments and emerging trends from top experts across 80,000+ topics and delivers to you the most trusted, relevant insights you need to know about. Cronycle can help your team: Silence the noise, eliminate blindspots, focus on the most trusted, relevant content you need to know about, keep teams and audiences informed
-
17
ZoomInfo Sales
ZoomInfo
1 RatingZoomInfo Sales allows you to maximize productivity, increase pipeline and reach a revenue potential that you never imagined possible. Create an account universe based upon your Ideal Customer Profiles. Reach decision makers with the largest B2B database of 65M+ phone numbers and 150M+ verified email addresses. Track companies searching for solutions similar to yours on the internet to identify and reach prospects early in their buyer's journey. Find and connect with decision-makers from companies that visit your website. Analyze customer calls, emails, and meetings to drive process improvements that will impact your bottom line. With our native phone dialer, and email tool, you can create and execute multi-touch sales campaigns. ZoomInfo Chat is a data-driven chatbot tool that reduces the time it takes to close sales. To free up your internal staff, set real-time lead alerts and automate lead-qualifying communications. -
18
LeadSift, a B2B intent data provider, helps organizations identify and prioritize prospects and accounts that they should be targeting. We use millions of Unstructured Public Web Data data to identify prospects who are more interested in competing topics and other relevant topics. Once we have identified a signal, we use a sophisticated mapping process that reveals who these prospects are and their work environment to determine if it is relevant. The final output is a contact that has been actively researching a company or topic. LeadSift data allows organizations to optimize their ad spend, marketing nurturing campaigns, and sales outreach.
-
19
SimilarWeb
SimilarWeb
1 RatingOur market intelligence solutions enable businesses to make better business decisions. All-in-one solution to identify growth opportunities across all channels and increase user acquisition. All-in-one solution to identify growth opportunities across all channels. This includes revealing the marketing strategies of your competitors: search, display and content. Optimize your share of voice per keyword to increase organic traffic; create more effective content with trending keywords and the most popular content on any site. Find out what works best for your competition and discover the most valuable partners that are most relevant to your offering. Effectively direct ad spending by analyzing where your competitors advertise; uncover the creative, landing pages and placement strategy of competitors. -
20
Onclusive Social
Onclusive Social (formerly Digimind)
1 RatingOnclusive Social is a user-friendly platform that empowers businesses to leverage social media data. We help marketers and analysts gain valuable insights into brand perception, competitor activity, consumer trends, and influencer impact. These insights drive data-driven decisions and fuel successful marketing strategies. -
21
Brizo FoodMetrics
10 RatingsBrizo FoodMetrics delivers fresh, actionable analytics that help foodservice professionals prequalify markets, reduce customer acquisition costs, and close more deals. Our robust, data-rich insights serve as a source of truth that enables users to: Access every US & Canadian restaurant in real-time, through daily updates Analyze over 1.5 million foodservice establishments, 2.5 billion menu items, & 500+ tech-stack details. Unlock new markets and find untapped opportunities with greater accuracy & efficiency than ever before Key features include a live dashboard, mapped views of markets with detailed drop-downs for each establishment, and our proprietary scoring system based on online visibility & reviews. We also guarantee deliverability of our proven lists of direct and generic emails. We know how challenging it is for restaurant distributors, manufacturers & suppliers to cut through the clutter & get to the prospects that count. We get them there faster, with better result -
22
Data to power your entire company. Clearbit is your marketing data engine for all customer interactions. Get to know your customers and identify potential prospects. Personalize every sales and marketing interaction. Our proprietary real-time lookups provide accurate, fresh data. You can then immediately act on any new information with sales alerts and job change notifications. You can access company information such as employee count, technology used, industry classification, and employee details such as role, seniority, job change notifications, right from your computer. Our machine learning algorithms and our data set will give you all the information you need in order to convert leads and grow your company. You can get the right data straight into the tools that you already use. Clearbit was built from the ground up to seamlessly integrate into your existing stack. This will provide seamless data across sales, marketing, analytics, and other departments.
-
23
Semrush
Semrush
17 RatingsSemrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns. -
24
Adobe Campaign
Adobe
5 RatingsAdobe Campaign allows you to use rich customer data to create, coordinate and deliver dynamic campaigns that customers want via email, mobile, and offline channels. You can speed up and scale every aspect of your marketing campaigns from segment creation and message preparation to delivery. Multichannel communication can work in your favor or in your detriment. If the channels don't work together, there will be confusion and noise. When they are synchronized, they can create a powerful and complementary experience for your customers. Your brand experience is more important than ever. Customers are more aware of whether a business caters to them directly or just offers a generic experience. This understanding must be displayed across multiple channels to ensure that your customers are fully engaged. -
25
Crunchbase
Crunchbase
$29 per user per month 3 RatingsCrunchbase is the premier platform for professionals to find innovative companies, connect with their people, and pursue new opportunities. Over 55 million professionals--including entrepreneurs, investors, market researchers, and salespeople--trust Crunchbase to inform their business decisions. Companies around the globe rely on Crunchbase to power their applications. We receive over a billion API calls each year. We believe diversity promotes new solutions and uncovers old problems that still need to be solved. We want to make it easier for people and companies to have access to opportunities. This will allow them to accelerate innovation for a better tomorrow. Crunchbase Pro: This is for individuals who wish to access funding, investor, company and company data via our web interface. Advanced search, customized lists, personalized alerts, CSV exports, and custom lists are all available. This is a great tool for entrepreneurs, investors, market researchers, sales professionals, and other business professionals.
Overview of Market Intelligence Software
Market intelligence software is designed to help businesses make informed decisions about their markets and customers. The software gathers data from various sources, including customer surveys, market research studies, competitor analysis, and more. This data can then be used to inform strategies and decisions relating to product design, pricing, marketing campaigns, customer service initiatives and other areas of business operations. Market intelligence software can also provide predictive analytics that allow businesses to anticipate trends in the market and adjust their strategies accordingly. Additionally, these tools often come with visualization capabilities that enable users to quickly identify trends or uncover insights in their data sets. Market intelligence software can be an invaluable asset for companies looking to stay competitive in today’s ever-changing marketplaces.
The software typically offers a variety of features and capabilities, such as the ability to track customer feedback, analyze customer behavior, generate real-time reports and alerts for important market changes, and identify opportunities for growth. The data gathered by this software can also be used to create detailed customer profiles that help organizations better understand their target audience's preferences and needs. Furthermore, market intelligence solutions are often capable of providing insights into competitor activities, allowing businesses to make more informed decisions about their own strategies. Finally, these solutions can often be integrated with other business systems, such as ERP or CRM platforms, making them highly versatile tools for companies looking to stay ahead of the curve.
In today's digital age, market intelligence software is an invaluable asset for businesses of all sizes looking to gain an edge over their competitors. With its ability to provide valuable insights into customers and markets in real-time—and its ability to integrate seamlessly with existing business systems—these solutions offer tremendous potential for companies seeking top performance in the ever-evolving global markets.
What Are Some Reasons To Use Market Intelligence Software?
- Quickly gain insights into customer habits and preferences: Market intelligence software can help you track and analyze customer data, including buying habits, interests, tastes and needs. This helps to quickly identify trends within your target market so that you can adjust your product or service offerings accordingly.
- Improve decision-making: With comprehensive market insights at your fingertips, you can develop better marketing campaigns, product features, and pricing strategies to increase profits and ensure the successful execution of long-term business goals.
- Increase visibility across the marketplace: Through monitoring competitor activity as well as shifts in industry trends or customer behavior, market intelligence software gives companies an edge over the competition by enabling them to strategically plan ahead with more informed decisions.
- Identify potential opportunities for growth: By gathering valuable insight from various sources - such as industry reports, focus groups, and surveys - businesses can be prepared to capitalize on emerging markets in a timely manner while also avoiding costly mistakes made due to lack of foresight.
- Streamline processes & reduce costs associated with manual research methods: Automated market intelligence tools enable organizations to save time by eliminating time-consuming manual research methods like interviewing customers or scouring through past sales records which can take hours if not days to complete without any guarantee that the data gathered is accurate or reliable enough for decision-making purposes.
Why Is Market Intelligence Software Important?
Market intelligence software is an essential tool for businesses of all sizes, as it helps them keep track of market trends and customer behaviors. This invaluable insight assists organizations in gaining a competitive edge by optimizing their strategies to fit the changing landscape.
Having access to accurate, up-to-date market intelligence can give companies greater visibility into customer needs, preferences and buying patterns which allows them to develop more targeted marketing campaigns. A business owner who has data on their target niche will be better prepared to identify potential areas they could focus on improving or expanding upon, allowing them to have a stronger understanding of their customers’ dynamics. With this information, they are able to create relevant content that resonates with their audience and focuses on solving common problems instead of simply pushing products onto them.
Additionally, through the use of market intelligence tools like predictive analytics, businesses can learn more about what types of products and services are likely to become popular over time based on current trends. This ensures that companies are better equipped for disruptions in the industry and enables them not only react faster but also anticipate future changes which may affect how they conduct business operations going forward.
Finally, using these solutions provides businesses with an opportunity for deeper engagement from customers as well as continuous feedback which can help shape product development decisions while also providing valuable insights into customer satisfaction levels. By incorporating this type of data into their overall strategy planning attempts, companies maintain efficiency while aiming at staying ahead in the competition curve rather than getting left behind due to lack of knowledge regarding consumer behavior or upcoming industry events/shifts in technology, etc.
Features Offered by Market Intelligence Software
- Market Insights and Trend Analysis: With market intelligence software, users can access a comprehensive view of the competitive landscape to gain insights into product trends, customer preferences, pricing models, and other vital industry information.
- Segmentation Modeling: The segmentation feature allows businesses to group their target customers according to specific criteria such as age, income level, gender, location etc., in order for them to design tailored marketing campaigns that are more successful in reaching their desired audiences.
- Data Mining Tools: By utilizing data mining tools included with market intelligence software users can automatically aggregate large volumes of data from multiple sources into actionable outcomes that help them make better-informed decisions related to markets and products without manual effort or error-prone processes.
- Reporting Capabilities: Software packages provide customizable reports with interactive graphics and automated alerts so that businesses may monitor changes in the marketplace around the clock while ensuring they always have access to the most up-to-date analysis and forecasts available at any given moment.
- Competitive Intelligence Gathering: With this feature, organizations are able to analyze competitors’ strategies by reviewing performance & activities across various channels like social media websites or search engine rankings; enabling them to identify opportunities as well as weaknesses within the industries or sectors they function within it which lead edge decision-making capabilities internally.
Types of Users That Can Benefit From Market Intelligence Software
- Business Owners: Market intelligence software helps business owners make smarter decisions by providing insight into customer trends, market opportunities, and competitor activities.
- Sales Teams: Market intelligence software provides sales teams with up-to-date information on pricing levels, product performance, competitor positioning, and more. It helps them understand potential customers' needs and tailor products accordingly.
- Research Analysts: Market intelligence software can aid research analysts in gathering relevant data quickly and accurately. The comprehensive reports allow analysts to analyze market dynamics more efficiently.
- Product Managers: With market intelligence software, product managers gain a better understanding of their target customers’ preferences as well as the competitive landscape which can help inform product strategy and future innovations.
- Product Marketing Managers: Product marketing managers use market intelligence software to track industry trends that could affect the success of their products or services in specific markets. Through this tool, they are able to interpret customer feedback from different channels effectively so that they can better develop promotional strategies for campaigns that yield maximum impact.
- Advertisers/Marketers: Advertisers/marketers need insights into what drives customers towards certain brands in order to craft effective digital campaigns; market intelligence software gives advertisers access to such valuable data through real-time analytics reports so they may maximize their return on investment (ROI).
How Much Does Market Intelligence Software Cost?
The cost of market intelligence software can vary greatly depending on the specific product and features you would like to include. For example, basic market intelligence platforms for small businesses may cost as little as a few hundred dollars per year. On the other hand, more comprehensive systems with advanced analytics and custom dashboards could range from several thousand to tens of thousands of dollars annually.
If you are looking for something in-between those two extremes, there are many options available at different price points, such as cloud-based solutions starting around $500 a month or enterprise plans that offer more functionality and customization for upwards of five figures per year. The best way to figure out which option is right for your needs will be to get quotes from multiple vendors and compare their offerings side by side.
Market Intelligence Software Risks
- Cost: Market intelligence software can be costly to purchase, install and maintain. Organizations must ensure that the cost of the system is worth the value it provides.
- Security: The data stored in market intelligence software contains sensitive information, so organizations need to make sure their systems are adequately secured against malicious attacks or potential data theft.
- Reliability: Companies need to make sure that they choose a reliable and trustworthy vendor who will provide quality service and support for any issues with their system.
- Accuracy & Completeness: Organizations must also consider how accurate and up-to-date the data provided by the software is, as well as whether or not it covers all relevant areas of market knowledge needed for their business decisions.
- Scalability: As companies grow in size, they may require increased functionality from their market intelligence software; therefore organizations should select a system which has an open architecture allowing scalability over time.
Types of Software That Market Intelligence Software Integrates With
Market intelligence software can integrate with a wide variety of software types. For example, Customer Relationship Management (CRM) systems help businesses analyze customer data to improve their strategies, while Business Intelligence (BI) tools provide more comprehensive reporting and analysis on market trends. Web analytics platforms allow companies to track user behavior across websites and social media channels in order to better understand their audience and target markets. Additionally, visualization tools such as charts or graphs can be used to visualize the insights collected from Market Intelligence Software for easier comprehension. Lastly, there are several communication methods that Market Intelligence Software is compatible with such as email newsletters or automated messages which enable organizations to easily reach out and stay connected with customers or prospects in real-time.
What Are Some Questions To Ask When Considering Market Intelligence Software?
- How comprehensive is the software? Does it cover a broad range of industries and countries, or does it mainly focus on specific regions and sectors?
- What type of analytics are provided by the software? Are there any measures for market share, customer segmentation and competitor analysis that can be tracked with this program?
- Is the data up-to-date and reliable? Are there quality standards in place to ensure accuracy throughout the system?
- How user-friendly is the interface of the software? Can users easily access detailed reports or generate custom graphs and charts with minimal effort?
- Can data be exported from this platform into other applications or documents such as Excel spreadsheets or PDFs if necessary?
- What security measures are in place to protect sensitive information within this system? Is data encrypted at rest and transmitted securely online?
- Does this software require ongoing maintenance fees, upgrades, or additional setup costs beyond initial purchase?