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Description
Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.
Description
SnapStrat is a custom-built software solution that allows executives to make more informed strategic decisions. It connects the decision to execution, including data ingestion, transformation, scenario modeling and workflow. Our customers include Frontier Communications and Sephora.
Our customers often want to digitally transform an existing decision process and associated workflow. Our platform is able to support any strategic decision process. Some examples are below.
Which pricing tiers should be offered to which customers?
How should we allocate our marketing budget among product categories and customer segments?
How and where should distribution center locations be placed?
We can start with a pilot without risk, but only when we have proven our value will we move into implementation.
API Access
Has API
No
API Access
Has API
No
Integrations
Acxiom Real Identity
Yes
Cluster
Yes
Crux Intelligence
Yes
DV Publisher Suite
Yes
Digimarc Discover
Yes
DynAdmic
Yes
Eversight Offer Innovation
Yes
FuseCommander
Yes
Headset
Yes
Innovid
Yes
Integrations
Acxiom Real Identity
No
Cluster
No
Crux Intelligence
No
DV Publisher Suite
No
Digimarc Discover
No
DynAdmic
No
Eversight Offer Innovation
No
FuseCommander
No
Headset
No
Innovid
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Pricing based on implementation complexity
Free or low-cost pilot available
Free or low-cost pilot available
Free Trial
Yes
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Nielsen
Website
www.nielsen.com/solutions/media-planning/marketing-cloud/
Vendor Details
Company Name
SnapStrat
Founded
2013
Country
United States
Website
www.snapstrat.com
Product Features
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Planning
Budgeting & Forecasting
No
Collaboration
No
Flowchart
No
Goal Setting / Tracking
No
Marketing Calendar
No
Media Planning
No
Predictive Analytics
No
Presentation Tools
No
Project Tracking
No
Spend Management
No
Product Features
Business Management
Billing & Invoicing
No
CRM
No
Employee Management
No
Financial Management
Yes
Inventory Management
Yes
Marketing Management
Yes
Order Management
No
Point of Sale (POS)
No
Project Management
No
Purchasing
No
Scheduling
No
Time & Expense Tracking
No
Training Management
No
Vendor Management
Yes
Business Plan
Business Plan Templates
Yes
Collaboration
Yes
Dashboard
Yes
Financial Projections
Yes
Financial Templates
Yes
Fundraising Management
No
Investor Management
No
Pitch Presentation
No
Social Sharing
No
Step-by-Step Wizard
No
Business Process Management
Access Controls / Permissions
Yes
Alerts / Notifications
Yes
Business Process Automation
Yes
Business Rules Management
Yes
Collaboration
Yes
Process Change Tracking
Yes
Process Mapping
No
Process Modeling & Design
No
Visual Workflow Management
No
Dashboard
Annotations
No
Data Source Integrations
No
Functions / Calculations
Yes
Interactive
No
KPIs
Yes
OLAP
No
Private Dashboards
Yes
Public Dashboards
Yes
Scorecards
Yes
Themes
No
Visual Analytics
Yes
Widgets
No
Data Analysis
Data Discovery
Yes
Data Visualization
Yes
High Volume Processing
Yes
Predictive Analytics
Yes
Regression Analysis
Yes
Sentiment Analysis
Yes
Statistical Modeling
Yes
Text Analytics
No
Decision Support
Application Development
Yes
Budgeting & Forecasting
No
Data Analysis
Yes
Decision Tree Analysis
Yes
Monte Carlo Simulation
No
Performance Metrics
Yes
Rules-Based Workflow
Yes
Sensitivity Analysis
Yes
Thematic Mapping
No
Version Control
No
Marketing Analytics
A/B Testing
Yes
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
No
Website Analytics
No
Marketing Planning
Budgeting & Forecasting
Yes
Collaboration
No
Flowchart
No
Goal Setting / Tracking
Yes
Marketing Calendar
Yes
Media Planning
No
Predictive Analytics
Yes
Presentation Tools
Yes
Project Tracking
Yes
Spend Management
Yes
MRM
Activity Planning
Yes
Analytics / ROI Tracking
Yes
Approval Workflow
Yes
Brand Management
Yes
Budgeting & Forecasting
Yes
Content Management
No
Digital Asset Management
No
Expense Management
No
Marketing Calendar
Yes
Strategic Planning
Yes
Pricing Optimization
Channel Analysis
Yes
Competing Product Analysis
No
Forecasting
No
Market Analysis
Yes
Multi-Store Management
No
Price List Management
No
Price Optimization Automation
Yes
Pricing Analytics
Yes
Profitability Analysis
Yes
Scenario Planning
Yes
Strategic Planning
Budgeting & Forecasting
Yes
Dashboard
Yes
Goal Setting / Tracking
Yes
Idea Management
Yes
KPIs
Yes
Modeling & Simulation
No
Roadmapping
Yes
Scenario Planning
Yes
Scorecards
Yes
