Compare MSIGHTS vs. Nielsen Marketing Cloud

Cognos Analytics with Watson brings BI to a new level with AI capabilities that provide a complete, trustworthy, and complete picture of your company. They can forecast the future, predict outcomes, and explain why they might happen. Built-in AI can be used to speed up and improve the blending of data or find the best tables for your model. AI can help you uncover hidden trends and drivers and provide insights in real-time. You can create powerful visualizations and tell the story of your data. You can also share insights via email or Slack. Combine advanced analytics with data science to unlock new opportunities. Self-service analytics that is governed and secures data from misuse adapts to your needs. You can deploy it wherever you need it - on premises, on the cloud, on IBM Cloud Pak®, for Data or as a hybrid option.

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.

Qrvey is the only solution for embedded analytics with a built-in data lake. Qrvey saves engineering teams time and money with a turnkey solution connecting your data warehouse to your SaaS application. Qrvey’s full-stack solution includes the necessary components so that your engineering team can build less software in-house. Qrvey is built for SaaS companies that want to offer a better multi-tenant analytics experience. Qrvey's solution offers: - Built-in data lake powered by Elasticsearch - A unified data pipeline to ingest and analyze any type of data - The most embedded components - all JS, no iFrames - Fully personalizable to offer personalized experiences to users With Qrvey, you can build less software and deliver more value.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Wyn is a seamless embedded business intelligence platform. Designed for self-service BI, Wyn's offers limitless visual data exploration, allowing the everyday user to become data-driven. Wyn Enterprise Features: • Embedded BI Seamlessly embed analytics within your own applications. Integrate dashboards into your business applications with API and iFrame capabilities. • End-user BI Reports Leverage Wyn's powerful and fast reporting engine to develop complex BI reports. • Interactive BI Dashboards Analyze data and deliver actionable information with interactive dashboards, multi-dimensional dynamic analysis, and intelligent drilling. • Easy-to-use Designers Drag-and-drop controls enable non-technical end-users to visualize, analyze, and distribute permitted data easily. • Self-service BI Eliminate your dependence on the IT departments and data analysts. Offer every end-user (from code-first to code-free) the ability to create custom ad hoc reports and interactive dashboards. • Built-in Multi-tenant Support Enhance your SaaS-based business applications with a BI platform that natively supports multi-tenancy. Manage your BI resources and data across all your customers from a single environment.

Voice and written support makes it easy to get answers. Based on your interests, history, and role, you will receive personalized and recommended results. Quaeris provides near-real-time data access for all data. Quaeris enhances your existing dashboards. To increase knowledge sharing and track performance, teams can share insights and pinboards. Ask questions in plain English. There's no need for keywords or queries. Our advanced AI engine transforms your inquiry to a database-ready language within seconds. Data is nothing without context, just like life. Our cognitive AI engine interprets search terms, interests, roles, and past history to provide ranks results that allow further exploration. You can easily add filters to search results to dig into the details and explore relevant questions.

icCube, a Swiss-made analytics solution, is crafted for B2B SaaS product and development teams aiming to integrate advanced analytics directly into their applications. Our dashboards are designed to merge effortlessly within the SaaS solution's UI and UX, powered by icCube’s strong analytical engine, which supports complex data models with high-level security features. Adopting a developer-to-developer approach, the icCube team guides clients to ensure a smooth, rapid transition to production. We recognize the challenges of data navigation, so we’re thrilled to offer our Data Analytics Boutique Services. Tailored for both new and existing clients, this suite provides seamless data integration, fortified security, deep insights, automated decision-making, and visually impactful reports. At every project stage and throughout the product lifecycle, we partner closely with our clients, from providing quick feedback to full project and product launches.

BrightGauge, a ConnectWise product, was created in 2011 to address a gap in the small-to medium IT Services industry. It provides a better way for clients to access data and manage work. BrightGauge Software lets you display all of your business metrics in one place using gauges, dashboards and client reports. BrightGauge is used by more than 1,800 businesses worldwide. It integrates with many popular business solutions such as ConnectWise and Continuum, Webroot. QuickBooks, Datto. IT Glue. Zendesk. Harvest. Smileback.

dReveal simplifies data visualization and reporting for businesses of all sizes. Seamlessly integrate it into your product for a powerful, scalable solution: Build Feature-Rich Reports: Create and define detailed grids, interactive dashboards, and polished documents using our intuitive builder. Simplified User Access: Business users access reports directly within your product, eliminating app switching and boosting user experience. dReveal goes beyond static data: Engaging Visualizations: Craft beautiful, interactive reports that allow users to explore data from different angles and gain deeper understanding. Flexibility & Control: Export reports in various formats and schedule automated deliveries to keep everyone informed. dReveal grows with you: Integrates seamlessly with products of any size, adapting to your specific needs. Empower users, unlock data insights, all within the familiar environment of your product. Choose dReveal.

A powerful data analysis and visualization platform specifically designed for market research data. Harmoni can do it all, from data processing to analysis, reporting and visualization, as well as distribution, alerts and distribution. Spend less time processing data and more time analysing it. Harmoni automates your job. Harmoni makes it easy to share valuable and actionable insights with stakeholders. Although market research budgets are shrinking in number, expectations are increasing. Harmoni allows you to slice and dice data as the questions are asked. Harmoni allows you to combine multiple data sources into one usable set. Harmoni supports many data sources including IBM SPSS®, SQL and Microsoft Excel, CSV, tab delimited files, Dimensions and more. Harmoni is integrated with popular market research platforms such as Voxco and FocusVision Decipher.