Alternatives to LiftLab

WorkMagic delivers a triangulated measurement system that enables brands to accurately quantify the incremental lift of every marketing channel. Using automated geo incrementality testing, it creates test and control groups that show the real, causal impact of campaigns—without manual setup or technical overhead. The platform then refines attribution models and MMM using these results, giving brands a precise and trustworthy view of ROI. WorkMagic also measures halo effects across Amazon, retail, and wholesale, helping brands see the full spectrum of influence beyond just DTC. With a 10-minute integration and guided onboarding, companies can launch their first incrementality test within a week. Actionable insights reveal how much to spend daily on each channel, which campaigns deserve more budget, and when diminishing returns kick in. Brands using WorkMagic consistently see improvements in ROAS, MER, and CAC. It’s the measurement system built for modern paid media complexity—and for brands seeking profitable, data-backed growth.

MRI-Simmons stands out as a premier source of actionable insights regarding American consumers, providing extensive data on their attitudes, behaviors, and media consumption patterns. This consumer insights and activation platform shapes marketing strategies while simplifying data application to enhance business outcomes. With features like user-friendly navigation, interactive charts for effective visual storytelling, and collaborative reports and dashboards, MRI-Simmons promotes teamwork and data sharing. It empowers users through self-service activation, enabling the targeting of audiences across various data management, demand-side, supply-side platforms, or addressable media. The USA study conducted by MRI-Simmons is a nationally representative survey that uncovers critical insights into consumer preferences and behaviors. By utilizing address-based probabilistic sampling, the study tracks real individuals randomly selected to mirror the U.S. population, ensuring that the insights gleaned are both stable and reflective of the American consumer landscape. This rigorous methodological framework not only enhances the reliability of the data but also allows businesses to tailor their strategies more effectively to meet consumer needs.

Intent and OptiMine Insight work together to determine the contributions and value of each campaign. They then guide you to a media plan and budget that will maximize your marketing performance. You can quickly identify which ads and campaigns are contributing most and least and take immediate action to improve performance. You can deploy in a fraction of the time compared to Multi-Touch attribution, Marketing Mix Modelling, and "Unified” solutions. Optimize provides cross-channel measurement that is fast and actionable for all digital and traditional marketing at any online or offline conversion point. Optimize Insight and Intent are two tools that combine to measure the value and contributions of all campaigns. They then guide you to a media plan and budget to maximize your marketing performance.

Haus is a cutting-edge marketing science platform that provides brands with the ability to accurately assess the true business effects of their advertising campaigns, whether conducted online or offline, by utilizing automated incrementality experiments. It features innovative products such as GeoLift for geographic incrementality testing, Causal Attribution for regular incrementality assessments, and the soon-to-be-released Causal MMM for media mix modeling driven by incrementality. These advanced tools empower users to quickly design and execute experiments within minutes, receive results in as little as two weeks, and enhance their marketing strategies through daily incrementality insights. Furthermore, Haus is committed to offering privacy-conscious solutions that avoid the use of pixels, cookies, or any personally identifiable information, which ensures adherence to the latest privacy regulations. As the landscape of digital marketing continues to evolve, Haus remains at the forefront, equipping brands with the necessary tools to navigate these changes effectively.

Stella is a platform designed for marketing measurement, providing marketers with robust, scientifically validated insights into which advertisements, campaigns, and media channels effectively contribute to increased revenue. The platform is equipped with three primary tools: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). Through Incrementality Testing, Stella conducts geo-holdout studies, also known as inverse holdouts, to evaluate performance differences between test and control areas, effectively isolating the causal effects of advertisements as opposed to relying solely on attribution methods. This tool simplifies complex statistical processes, including causal inference and confidence intervals, allowing users to understand the potential outcomes without a specific campaign, thus uncovering the genuine “lift” attributed to each advertisement. Furthermore, its Media Mix Modeling feature employs a unique Bayesian approach to dissect historical marketing expenditures and various external influences, such as seasonality and promotional events, to assess the contribution of each channel to overall sales effectively. By leveraging these advanced methodologies, Stella empowers marketers to make informed decisions based on accurate data analysis.

sMMMart AI represents a cutting-edge tool for optimizing marketing strategies, hosted on the Google Cloud Platform, which utilizes continuous Bayesian modeling to produce outcomes as frequently as every week. This innovative system automates the process of data ingestion through exclusive connectors and employs the lightweight_mmm library for comprehensive multi-level marketing mix modeling, while presenting insights through Looker Studio. In contrast to conventional modeling techniques, sMMMart AI evaluates contributions throughout the entire marketing funnel across various campaigns and channels, including aspects like media expenditure, pricing strategies, promotional activities, and seasonal trends. By incorporating Bayesian methods, it enhances the accuracy of its predictions and enables scenario planning to visualize potential budget distributions and their projected effects. Furthermore, it adapts to changing data privacy laws by relying on aggregate econometric models instead of tracking individual users, thus providing marketing teams the ability to transcend last-click attribution. This approach reveals the synergies between different channels, assesses the impact of creative tactics at a granular level, and facilitates strategic enhancements across the broader marketing landscape, ultimately empowering teams to make more informed decisions.

Implement a system to automatically evaluate content against established criteria for creative excellence before its release, ensuring seamless integration with various Digital Asset Management systems. By assessing both real-time and historical data, you can gauge the adoption of creative excellence standards and their effect on media efficiency and overall content performance. Consistent branding has repeatedly proven its ability to enhance brand and sales key performance indicators. However, sustaining this consistency is becoming increasingly challenging due to the rapid pace, fragmentation, and complexity of today's media landscape. Our solution can assist you in this endeavor. By monitoring elements such as color schemes, taglines, packaging designs, and brand ambassadors, you can achieve an impressive brand lift of up to 34% through consistently branded campaigns. Our platform allows you to track unique brand elements, from celebrity endorsements to packaging styles and audio jingles, while seamlessly connecting to both DAMs and advertising accounts for the automatic evaluation of both new and existing creative assets. This comprehensive tracking ensures that your brand maintains its integrity and impact across all channels.

Enhance your marketing return on investment by seamlessly integrating media planning with rapid data insights. Adobe Mix Modeler equips marketing teams with the ability to swiftly and effectively identify optimal investment areas that foster business expansion and additional value. As marketers encounter mounting demands to demonstrate their contributions to business success, Adobe Mix Modeler facilitates quicker, more insightful measurement and strategic planning. With this tool, marketers can meticulously structure their marketing mix, adjust campaign expenditures in real-time, and generate data-driven suggestions that are vital for their business, all grounded in AI-enhanced incrementality scores that build trust in the outcomes. Achieve comprehensive and cohesive ROI measurement by merging and aligning marketing performance metrics, expenditure, conversion statistics, and other essential business elements. Furthermore, bolster trust and confidence through robust data governance tools, ensuring transparency in the quality of models and the results they yield, ultimately paving the way for informed decision-making. This strategic approach not only strengthens marketing efforts but also fosters a culture of accountability and precision in analyzing marketing effectiveness.

Keen is shaping the future of marketing mix by providing a comprehensive system that integrates both historical analysis and forward-looking, prescriptive planning, ensuring that marketers can continually refine their spending decisions across various channels while linking them to financial outcomes. This enables businesses to quickly adopt data-driven strategies and incorporate new information on the fly. With Keen’s marketing elasticity engine, users can explore all available channels, including those previously untested, allowing for informed scenario planning that aligns with both financial objectives and risk management. When considering marketing metrics, one often thinks of marketing mix models or multi-touch attribution methods to assess past effectiveness. However, the challenge lies in identifying the best opportunities for future initiatives, particularly in uncharted channels or during times of significant uncertainty, such as during a pandemic. Keen’s SaaS platform empowers users to forecast future performance accurately across all channels, enabling them to make wiser, growth-oriented decisions. This innovative approach not only enhances strategic planning but also helps marketers navigate the complexities of an ever-evolving market landscape.

InMarket is a dynamic marketing and analytics platform designed to assist brands in engaging consumers at the most opportune moments, utilizing insights from intent, location, both online and offline purchasing patterns, and audience data enhanced by artificial intelligence. The platform features four primary solutions that empower marketers to categorize consumers not only by their identity but also by their purchasing habits and motivations, facilitating the launch of omnichannel campaigns while assessing tangible results such as increased sales and foot traffic to stores. Through its Audiences feature, InMarket taps into first-party location information, consumer transaction behaviors, and predictive analytics to develop tailored or readily available segments for activation. Its Activation component allows brands to connect with these audiences across various devices and channels in real time, ensuring optimal timing and positioning of their messages. Furthermore, the platform's Measurement tools deliver comprehensive, AI-driven insights into the effectiveness of media efforts, allowing for real-time campaign adjustments and correlating impressions with additional conversions, ultimately refining marketing strategies for better performance. This holistic approach not only enhances consumer engagement but also supports brands in achieving their marketing objectives more efficiently.

EasyInsights was created by marketers for marketers. EasyInsights allows you to create Marketing Dashboards and reports for your clients in minutes. This is done by syncing the marketing data source of your choice with your BI tool. This will increase client retention by automating dashboards and reporting to clients. EasyInsights generates insightful & actionable data. We also offer Custom attribution models. Server to server integration. Automated emails reports. Cohort reports for strategic planning. Data warehousing solutions.

Bliss Point, developed by Tinuiti, is an innovative marketing measurement and decision platform that leverages patented AI and machine learning technologies to consolidate and harmonize performance insights across a brand's comprehensive media landscape, encompassing both online and offline channels as well as brand, creative, and customer data, enabling marketers to identify growth drivers and reduce unnecessary expenditures. This platform integrates a variety of sophisticated tools into a single measurement suite, including Rapid Media Mix Modeling (rMMM) for swift and clear causal media analysis, Always-On Incrementality Testing for ongoing validation of channel effectiveness, Brand Equity measurement that connects media spending to brand performance and revenue outcomes, Creative Insights to pinpoint impactful creative elements, Geo Media Mix Modeling for location-based optimization, and Customer Insights that transform first-party data into in-depth demographic segmentation and penetration analysis, thereby equipping marketers with the necessary insights to make informed decisions. With its comprehensive approach, Bliss Point not only enhances measurement accuracy but also empowers brands to maximize their marketing efficiency and effectiveness.

Cassandra employs advanced machine learning techniques for marketing mix modeling to thoroughly evaluate your data, crafting a tailored media strategy that consistently enhances your return on investment. As a recognized Meta Measurement Partner, Cassandra is devoted to achieving excellence and fostering innovation in the realm of marketing mix modeling. Our collaboration with Meta, a leading force in global technology, highlights our commitment to delivering state-of-the-art, industry-validated solutions. By integrating seamlessly with your marketing data sources or data warehouse, Cassandra enables you to utilize extensive data insights for growth. With Cassandra’s MMM, you can strategically allocate your media budget in a way that effectively boosts sales and optimizes overall performance. This comprehensive approach ensures that every marketing dollar is spent wisely, paving the way for sustainable business success.

Podscribe serves as an autonomous platform for measuring, attributing, verifying, and analyzing the effectiveness of podcast and audio advertising, assisting advertisers, agencies, and publishers in comprehending and demonstrating the tangible effects of their audio ad initiatives across various channels such as podcasts, streaming audio, and CTV, utilizing methods like pixel-based tracking, multi-touch attribution, and incrementality testing to link ad exposure with conversions and enhance ROI. The platform streamlines ad verification through AI-driven airchecks and quality assessments, ensuring ads are executed as intended, while offering real-time dashboards that feature metrics such as reach, frequency, geographic data, and audience insights, empowering teams to enhance performance and make informed decisions without the need for manual intervention. In addition to these features, Podscribe provides tools for competitive intelligence and benchmarking, delivers monthly rankings of the leading podcasts, publishers, and advertisers in the industry, and conducts audience segment analyses using household-level data, thereby facilitating improved media planning and audience exploration. This comprehensive approach not only optimizes campaign effectiveness but also aids in uncovering new opportunities within the evolving audio advertising landscape.

Swayable is a global research platform that measures the impact of media content on opinions. Our clients are increasing the impact of their stories on the most important issues in the world. Major brands, foundations, and political campaigns worldwide are some of our clients. Swayable was established as a public benefit corporation that is dedicated to truth telling. Campaigns that matter use Swayable for real insights into what works. They gain deep insights in less than 24 hours and require no media spend. It's real science that is finally applied to consumer insights and public opinion. Results from thousands of respondents are available within 24 hours, with real-time analysis via an online dashboard. You will get proof of impact and not just feedback. Swayable impact testing is a standard-setting randomized controlled trials (RCT) survey experiment. Applying insights to all stages of media planning, creative development, and messaging can unlock 2X-10X increase in campaign ROI.

Measured provides marketing insight, cross-channel view and media incrementality testing. You can turn on 100+ audience-level experiments on Google, Facebook, and 70+ integrated media platforms. Identify Media Waste, Scale. Up to 30% Marketing Efficiency. Powered by incrementality measurement Ask us today for a free demo! Solutions available: - Cross-Channel View of Marketing Spend, Marketing Attribution - More than 70+ integrations on major media platforms like Google, Facebook and Verizon Media, Criteo. AdRoll, SnapChat. YouTube, and many more! - Run A/B, incrementality, and always-on tests seamlessly - Integration is simple, you can be up and running in less that 24 hours - Learn how to maximize your spending without a stressful stress test

Identable.io, a cutting-edge digital marketing platform, empowers businesses with intelligent automation, seamless social media planning and advanced tools. Whether you are a startup looking for a way to increase your brand's presence or if you are an established company looking to optimize your marketing workflow Identable.io offers innovative solutions that drive efficiency and engagement. Identable.io's features, such as customizable content calendars and AI-driven analytics and automated publishing, transform the way businesses approach their online presence. They enable smarter strategies with measurable results. At Identable.io we believe that digital marketing should be accessible, effective and effortless for all.

Link various data sources to uncover and seize fresh opportunities that propel business growth. Develop your enterprise around the revolutionary measure of media performance in a multi-platform landscape. Gain insights into the effectiveness of your media and marketing strategies, allowing you to enhance ROI and make informed decisions with assurance. Effective cross-platform measurement is crucial for navigating the intricacies of today’s media landscape, ensuring that business decisions are based on solid data. We assist prominent media entities, brands, and advertisers in making the necessary connections to expand their operations. Harness an impactful suite of audience, contextual, and cookie-free predictive targeting solutions to effectively engage with cross-platform audiences. We enable programmatic advertisers to tap into valuable target audiences through the DMP or DSP of their preference for campaigns spanning digital, mobile, CTV, DOOH, and podcasts. By leveraging these innovative strategies, businesses can not only adapt to the changing media environment but also thrive in it.

We harness the potential of location-based insights, innovative creativity, and intelligent audience data to forge meaningful connections between brands and their target audiences through out-of-home advertising. Welcome to the most dynamic and prominent OOH media network in America. Connect with audiences in their everyday environments, whether they are living, loving, working, or enjoying leisure activities. Digital out-of-home (DOOH) offers brands the unique capability to create contextual relevance through dynamic content that can be triggered by various factors such as time of day, geographic location, traffic conditions, weather changes, or even live sports scores. Additionally, DOOH enables marketers to launch campaigns with increased speed compared to traditional billboard advertising, utilizing both direct and programmatic purchasing methods. The appeal of DOOH is further enhanced by its comprehensive measurement and attribution tools, which empower advertisers to evaluate a range of metrics from brand awareness to customer foot traffic, ensuring a more effective advertising strategy overall. By integrating these advanced features, brands can significantly enhance their outreach and engagement in a competitive marketplace.

Explore the comprehensive inventory of out-of-home (OOH) operators available in your target markets through a streamlined platform designed for efficiency. Optimize your marketing budget effectively by utilizing our OOH solution to plan and filter your choices in alignment with your advertising goals. Once you've identified the ideal media outlet and inventory, you can make your purchase with complete assurance. True Impact Media will manage all subsequent processes, ensuring hassle-free and timely printing, shipping, and installation. Discover the OOH advertising medium that aligns perfectly with your media planning objectives. If your aim is to enhance brand visibility, connect with new audiences, and obtain unprecedented insights, our outdoor media service is an exceptional fit. With True Impact Media, engaging in digital advertising becomes a seamless experience. As a frontrunner in the OOH industry, our expert team is dedicated to elevating your marketing efforts and driving significant results for your business. By partnering with us, you can unlock new opportunities and effectively reach your target demographic.

Get ready for takeoff! Elevate your business both online and offline by enhancing your understanding of customers, executing hyper-targeted campaigns, and ensuring precise attribution. Unify all your multichannel transactional information into a single, organized, and deduplicated customer marketing database. After establishing this database, maintain its cleanliness, address any data deficiencies, and enrich your knowledge of customers using LiftBase. Discover the unique characteristics of your customers, develop predictive models for prospecting, and segment your marketing audiences effortlessly with our user-friendly platform, PortalLink. Launch multi-channel campaigns through a variety of channels, including direct mail, email, or digital marketing solutions. Understand the real effect of your marketing initiatives on your financial performance by utilizing accurate attribution and receiving detailed KPI reports on a daily, weekly, or monthly basis. Our dedicated LiftEngineers collaborate with a diverse range of organizations, spanning both profit and nonprofit sectors, to enhance their digital and direct marketing strategies. By leveraging their expertise, you can achieve unprecedented growth and success in your marketing endeavors.

Veritone Attribute serves as a comprehensive solution for broadcast attribution, allowing you to enhance the effectiveness of your linear TV and radio advertising campaigns by linking advertisements to web lift in almost real-time. This platform enables you to monitor and visualize your campaign metrics, illustrating how ads impact web traffic and the number of unique visitors to websites. Designed specifically for broadcasters, Veritone Attribute provides the necessary tools to evaluate ad performance, helping to secure and attract more business through concrete ROI insights. You can establish connections between ads and web lift, presenting this data through visually engaging and easily distributable reports. By harnessing data effectively, both radio and television can better compete with digital platforms, aiming to capture a bigger share of advertisers' budgets. Utilize near-real-time performance analytics to connect web engagement to your broadcast efforts, allowing you to track the success of your campaigns and adjust strategies promptly based on various metrics, such as specific days, time slots, and creative elements. This adaptability ensures that your advertising efforts are not only effective but also responsive to the evolving market landscape.

A software solution designed for media owners to expand their inventory and efficiently manage large-scale outdoor advertising campaigns. This time-efficient tool enables media agencies to gain in-depth insights into potential clients while automating the processes of media planning and purchasing. Additionally, it serves as a brand service platform that facilitates connections with advertisers, ensures campaign transparency, and supports business growth. Users can oversee various media types—including traditional, transit, digital, ambient, street furniture, and place-based media—while easily accessing location availability between any two dynamic dates with just a few clicks. The software also streamlines operations through the creation of job slips and work orders, as well as site monitoring and ongoing campaign tracking via a dedicated mobile app. Furthermore, it encompasses comprehensive financial management features such as invoicing, issuing credit and debit notes, processing payments, and tracking revenue and outstanding balances, all while maintaining an organized ledger for parties involved. Ultimately, this robust software empowers media owners and agencies to optimize their advertising efforts efficiently.

Be Addy provides a user-friendly dashboard designed for managing your multi-channel media strategy effectively. More crucially, it emphasizes developing a comprehensive strategy rather than merely focusing on individual campaigns. We assist you in establishing your marketing layers, distributing budgets across various channels, and defining key performance indicators (KPIs). With our platform, you gain control over scheduling, while we offer insights into the most effective media mix, working alongside your digital team to enhance the return on investment (ROI) for each media plan. You can craft your multi-channel media strategy by integrating your allocated budget and creating campaigns through Be Addy. This streamlined approach allows you to manage everything from a single, intuitive dashboard. Plan your online media initiatives for the entire year, allocate your budgets to specific channels, and predict your expenditures confidently. Moreover, you can save your media plan as a reusable template for future campaigns, ensuring efficiency and consistency in your marketing efforts moving forward. With Be Addy, you are empowered to take charge of your media strategy like never before.

Marketing attribution methodologies employed worldwide can be broadly categorized into two distinct approaches. The first is the top-down population-based method, which has traditionally relied on multiple linear regression, thereby imposing significant restrictions on the number of media channels and variables that could be effectively analyzed at any moment. In contrast, the bottom-up approach aggregates individual cookie-based interactions to create a comprehensive overview. With the advent of Hamilton AI, we have pioneered a new generation of unified measurement models that not only excel in attribution but also in optimizing and allocating the majority of marketing budgets, particularly for paid media expenditures. This innovative approach circumvents the limitations of earlier models, addressing issues related to fragmented and non-comparable data, as well as the reliance on various dedicated tools that often result in misleading attribution and ineffective optimization. By implementing these advanced models, marketers can achieve more accurate insights into their campaigns, ultimately driving better decision-making and enhanced performance across their marketing efforts.

Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.

Attribution based on individual users and the assessment of campaigns for both web and mobile platforms is essential. Gain comprehensive insights into your campaigns across various channels, devices, and platforms through tools designed for cohesive measurement, campaign analysis, and precise attribution. With a customizable dashboard, you can effectively showcase a wide range of holistic measurement metrics. Airbridge’s robust measurement features enable an in-depth evaluation of your marketing campaigns, utilizing diverse metrics such as engagement rates, uninstall counts, retention figures, impressions, costs, and revenue generation. Accurately measure and attribute conversions to their corresponding media, devices, and platforms. Our last-click and statistical multi-touch models facilitate the tracking of intricate non-linear customer journeys, allowing for a detailed understanding of the impact each campaign, channel, platform, and search keyword has on customer conversions. Furthermore, you can customize detection parameters paired with validation rules to ensure authentic measurement. With Airbridge, you can effectively eliminate unnecessary expenditures due to ad fraud while maximizing your marketing ROI. Ultimately, this comprehensive approach not only enhances campaign effectiveness but also drives better decision-making for future marketing strategies.

Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.

DanAds is the leading SaaS platform for self-serve and automated ad management, purpose-built for publishers seeking to modernize their operations and maximize revenue. It empowers media owners to sell directly to advertisers—eliminating middlemen and recovering the 10–50% of ad spend often lost to external ad tech fees. Through automation, the platform simplifies campaign setup, creative management, and reporting, reducing operational workloads by up to 90%. Publishers can manage everything—sales, inventory, billing, and analytics—from one centralized dashboard, ensuring full transparency and control. The solution’s modular design includes specialized suites for both publishers and advertisers, supporting personalized workflows and advanced access controls. DanAds also offers end-to-end integrations with ad servers, CRM systems, and data providers, making it easy to scale globally. With support for multi-language, multi-currency, and compliance-ready infrastructure, it serves clients in all major markets. Backed by AI-driven optimization, DanAds helps media businesses grow faster while giving advertisers frictionless access to premium inventory.

Engage customers in their preferred environments while bringing together various stakeholders throughout the media lifecycle via a cohesive platform that supports essential solutions for Media Intelligence, Media Management, and Media Finance. The Mediaocean platform is deeply integrated within the media ecosystem through APIs and bi-directional connections, all supported by a comprehensive omnichannel data warehouse, ensuring unparalleled visibility, control, and efficiency for advertising across multiple channels. Vital data is made accessible precisely when and where it is most crucial. Utilize a robust framework of normalized data that can be strategically applied throughout the campaign lifecycle, enhancing decision-making capabilities. Experience a seamless end-to-end workflow for large-scale omnichannel purchasing, regardless of whether it involves digital or traditional media, direct buys or programmatic approaches, and spanning both open and closed ecosystems. Employ a standardized workflow to manage all aspects of campaigns effectively, along with tailored media accounting solutions that optimize global expenditures and enhance operational efficiency. With the platform’s capabilities, stakeholders can make informed choices that drive success in their advertising efforts.

Explore and enhance the effectiveness of your television investments using the Admo.tv platform, which specializes in monitoring market TV broadcasts in real-time. By leveraging our advanced detection technology, you can gain insights into visits, conversions, brand awareness, and foot traffic. With our Watch platform, refine your media strategy by analyzing the approaches of competing brands. Admo.tv accurately identifies your TV-online users, offering valuable insights tailored to your specific needs, including online engagement metrics, geographic location, and the demographic profile of your TV-engaged audience. Additionally, we assess the impact of brand awareness and drive-to-store initiatives, allowing you to shape your media plans with a focus on performance. Admo.tv also enhances your search engine advertising (SEA) when users actively seek your brand online. Furthermore, you can increase conversion rates by retargeting your audience that has engaged with your TV content, crafting a personalized customer journey. Since its inception in 2011, Admo.tv has been a trusted partner for major brands and their media agencies, continually adapting to meet the evolving needs of the industry. By utilizing our platform, you can stay ahead in a competitive market and maximize the return on your advertising investments.

Your brand can leverage Amazon Brand Lift to gauge various metrics such as recognition, attitudes, preferences, favorability, intention, and recall related to your advertisements. Insights from the Amazon Shopper Panel community contribute valuable information on how your campaigns perform against your brand measurement objectives. The studios associated with Amazon's Brand Lift are specifically crafted to help advertisers assess the effectiveness of their campaigns within the upper and middle sections of the marketing funnel in a straightforward, prompt, and secure manner. With Amazon Brand Lift, you can observe a comprehensive increase in brand metrics for your advertisements while also breaking down the aggregate survey findings by audience demographics, including age, family income, gender identity, advertisement frequency, ad type, and the devices used. You can select the specific campaign for evaluation, formulate survey questions with the help of provided templates, and access your study outcomes whenever needed. Additionally, results can be obtained directly through the Amazon Ads API, ensuring that you have a continuous stream of data to refine your advertising strategies. This comprehensive approach not only enhances your understanding of consumer perception but also aids in making informed marketing decisions.

Commspoint Influence serves as a media planning tool that aids brands and their agencies in pinpointing the ideal mix of communication channels for their products by examining the interplay of various media types in conveying messages. The platform is designed for ease of use, allowing new users to become proficient within just a few hours of training. Fully customizable, it adapts to reflect the unique planning strategies of agencies or brands across different markets or regions. By converting survey data into practical reach and effectiveness curves, Commspoint Influence forecasts outcomes based on budget distributions. Furthermore, it streamlines the process of data export and the creation of presentations, making it simple to share insights with colleagues and stakeholders. This comprehensive solution not only enhances media planning efficiency but also empowers teams to make informed decisions based on data-driven insights.

MediaPlanHQ is an all-in-one online platform tailored for seamless media planning, helping marketing teams efficiently manage and monitor their media strategies, operations, and requests, thereby reducing reliance on cumbersome spreadsheets and emails. The software ensures a cohesive workflow that fosters collaboration between marketing teams and their clients for every aspect of media activity, from initial strategy formulation to final delivery. Key functionalities include media planning, management of creative projects, validation of marketing invoices, and the facilitation of marketing request forms. Users of MediaPlanHQ can generate in-depth media placements, keep track of media expenditures and available budgets, visualize their media strategies through blocking charts, and assess media purchases from diverse angles. Additionally, it supports the crafting of professional media authorizations and insertion orders, simplifying the interaction with media vendors. The integration of creative project management with media plans empowers teams to prioritize tasks and manage workloads efficiently, enhancing overall productivity and effectiveness in marketing operations. With its user-friendly interface and powerful capabilities, MediaPlanHQ stands out as an indispensable tool for modern marketing departments.

We harness the power of data science, advanced predictive algorithms, and the insights of seasoned professionals to enhance your outcomes and synchronize your Brand Mentality™ swiftly, regardless of future challenges. Our innovative and flexible strategy for media planning, purchasing, and optimization spans various platforms, including YouTube, TikTok, Connected TV & OTT, Live Streaming video, as well as all high-quality publishers and networks. As audience behaviors evolve in unpredictable ways due to rapidly shifting conditions, our robust analytics combined with extensive data access—via the YouTube Measurement Program and numerous other resources—enable us to steer your messaging in accordance with emerging trends and your specific goals. Additionally, our GoodNews Algorithm and TrendGuard™ technologies are designed to detect and even anticipate cultural changes, ensuring that your brand remains on track. The Outcome Intelligence platform from Sightly integrates a comprehensive suite of software and services that we utilize to swiftly plan, execute, and optimize your outcomes, positioning you ahead of the curve. With our expertise, we ensure that you not only adapt to changes but also thrive amid them.

Cease relying on claimed ad exposure data that is founded on flawed big data, data integrations, and models attempting to correlate individuals with their media interactions. In the absence of a unified source, you are likely to face significant challenges in accurately assessing cross-media reach and frequency, as well as brand lift metrics. Today's consumers fluidly navigate between linear TV, connected TV (CTV), and online video platforms in pursuit of the best content available. Therefore, in the current media landscape, it is imperative to move beyond claimed ad exposure as a means of evaluating cross-channel brand effectiveness. Third-party data fusion will not provide the reliability needed in this fragmented media environment, especially as regulatory bodies continue to impose stricter privacy laws. With Beatgrid’s audience measurement analysis, you can develop precise advertising strategies that effectively engage your intended audience, ensuring that your marketing efforts yield tangible results. Embracing a more accurate measurement approach will empower brands to adapt and thrive in an ever-evolving media ecosystem.

The Ibotta Performance Network stands out as a prominent promotions network in the United States, designed to enable brands, retailers, and publishers to shape consumer shopping habits effectively. By streamlining the distribution of promotions on a large scale and offering valuable insights into the lasting effects of performance marketing efforts, the IPN cultivates a dynamic and trustworthy rewards ecosystem that serves all parties involved. Through its extensive network, brands can connect with 91% of American households, leveraging relationships with retailers, publishers, and Ibotta's digital platforms to engage consumers at various touchpoints throughout their shopping experience, ultimately leading to genuine incremental sales. The IPN operates on a pay-per-sale basis, which guarantees that brands are charged only for actual sales generated, rather than for mere clicks or impressions. This method has resulted in advertisers using the IPN experiencing an impressive 42% of their conversions coming from new customers, a 70% reduction in the time taken to complete purchases, and a substantial 42% increase in sales that can be attributed directly to their efforts. Additionally, retailers and publishers gain access to more than 900 digital offers available daily, enhancing their promotional capabilities. This multifaceted approach not only drives growth but also fosters a collaborative environment where all participants can thrive together.

Discover a comprehensive array of products and advertising formats designed to assist you in strategizing, purchasing, evaluating, and enhancing digital media and customer interactions all in one convenient location. We provide top-tier inventory to all advertisers, ensuring they achieve optimal visibility. This success is attributed to our robust campaign delivery technology, unique formats, and exceptional support. Explore a variety of premium video and display formats, including numerous impactful ad options such as InStream (pre-roll) and OutStream video formats, along with premium above-the-fold display formats. We also offer display and video inventory specifically for in-app environments. Our customer-service oriented consulting approach helps unveil any overlooked revenue opportunities, which could involve new placements, innovative formats, or effective strategies. Allow us to handle your ad trafficking, campaign optimization, media planning, and reporting, all aimed at delivering outcomes with a strong emphasis on quality and efficiency. Whether it’s display, video, in-app, or any other non-traditional format, we have the capability to effectively monetize it. Our commitment to excellence ensures that your advertising needs are met with the highest standards.

Effortlessly handle various social media platforms, schedule an infinite number of posts, repurpose timeless content, work in tandem with your team, and evaluate results, all from one centralized dashboard. Each platform has its own distinct characteristics, eliminating the need to upload the same image and caption across multiple sites. You can easily tailor your message, adjust image sizes, and set posting times for each individual network. Gone are the days of organizing everything through spreadsheets; instead, collaborate and strategize your social media efforts with your team using a collective marketing calendar. Our platform transforms your metrics into actionable insights that facilitate your brand's growth. Discover the optimal posting times and identify which types of content foster greater engagement. Viraltag's reports will assist you throughout the entire process, allowing you to monitor repins, likes, comments, traffic, and revenue generated from your Pinterest profile. Additionally, Viraltag provides valuable insights into the best posting times and the most effective keywords to enhance your engagement further. By utilizing these resources, you can refine your social media strategy and ultimately achieve better results for your brand.

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#1 Rated Media Planning Software Software for media planning that is 5-star rated and award-winning. It delivers flawless media plans, beautiful flowcharts and effortless RFPs and Os, flawless trafficking and diligent reporting. Client dashboards and vendor reconciliation are just a few of the many features you will enjoy!