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Description
Be Addy provides a user-friendly dashboard designed for managing your multi-channel media strategy effectively. More crucially, it emphasizes developing a comprehensive strategy rather than merely focusing on individual campaigns. We assist you in establishing your marketing layers, distributing budgets across various channels, and defining key performance indicators (KPIs). With our platform, you gain control over scheduling, while we offer insights into the most effective media mix, working alongside your digital team to enhance the return on investment (ROI) for each media plan. You can craft your multi-channel media strategy by integrating your allocated budget and creating campaigns through Be Addy. This streamlined approach allows you to manage everything from a single, intuitive dashboard. Plan your online media initiatives for the entire year, allocate your budgets to specific channels, and predict your expenditures confidently. Moreover, you can save your media plan as a reusable template for future campaigns, ensuring efficiency and consistency in your marketing efforts moving forward. With Be Addy, you are empowered to take charge of your media strategy like never before.
Description
LiftLab serves as a marketing analytics platform designed to enhance media expenditure and maximize advertising returns through a foundation of data-driven measurement, modeling, and experimentation. Central to its functionality is the “LiftLab Trust Engine,” which integrates econometric modeling—specifically an agile Marketing Mix Model (MMM)—with practical media experiments like geo-testing, providing clear and impartial insights into the revenue contributions of each marketing dollar spent, both in immediate performance and in long-term brand enhancement and effectiveness. By allowing users to link their sales data, advertising costs, post-purchase surveys, brand-lift assessments, and attribution indicators from both online and offline sources, LiftLab effectively measures incrementality, revealing the genuine influence of media investments while moving away from traditional last-click attribution and the analytics provided by closed-platform ecosystems. This comprehensive approach not only facilitates better decision-making but also fosters a deeper understanding of the intricate relationship between marketing efforts and overall business growth.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Be-Addy!
Country
Netherlands
Website
www.be-addy.com
Vendor Details
Company Name
LiftLab
Founded
2018
Country
United States
Website
liftlab.com
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
Marketing Planning
Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management