Mediaocean Description

An integrated platform that facilitates mission-critical solutions in Media Intelligence and Media Management allows customers to meet them where they are. It also allows stakeholders to connect across the media lifecycle. The Mediaocean platform is tightly connected to the media ecosystem via APIs and bidirectional integrations. It is also encapsulated in an omnichannel data warehouse which provides unparalleled transparency, control and efficiency for omnichannel advertisement. The most important data is available where and when it is most needed. You can tap into the underlying foundation of normalized information and use it throughout the campaign's lifecycle to make decisions. End-to-end workflow to enable omnichannel buying at large scale. A standardized workflow is used to manage campaigns, regardless of whether they are digital, traditional, programmatic, or across open or closed ecosystems. To streamline operations and manage global spend, use custom media accounting.

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Company Details

Company:
Mediaocean
Year Founded:
2012
Headquarters:
United States
Website:
www.mediaocean.com/ca/products/lumina

Media

Mediaocean Screenshot 1
Mediaocean Screenshot 1
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Product Details

Platforms
SaaS
Type of Training
Documentation
Customer Support
Phone Support
Online

Mediaocean Features and Options

Marketing Planning Software

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Advertising Agency Software

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Audience Intelligence Platform

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Video Advertising Platform

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Social Media Advertising Platform

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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