CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams.
Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills.
Contact center features include a browser-based softphone and smart routing options.
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CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions.
Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time.
The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.)
Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors.
Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.
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Click Fraud Protection
Campaign Protection safeguards your pay-per-click advertising efforts by identifying and mitigating fraudulent and duplicate clicks through sophisticated click fraud detection technology. Our platform meticulously tracks user interactions using various metrics such as IP addresses, geolocation, cookies, browser fingerprints, duration of page visits, and device activity (including keyboard, mouse, touch, and scrolling) to effectively pinpoint and eliminate invalid clicks. With Campaign Protection, you can monitor every click on your pay-per-click ads, irrespective of their source, covering platforms like Google Ads, Bing Ads, Facebook, and Twitter, as well as any other campaigns you may run. The tool also allows for the automatic management of IP addresses and ranges for Google Ads IP Exclusion via the Google Ads API, enabling instant updates. Additionally, our software incorporates a variety of blocking rules and device type specifications and is compatible with Google Ads' limit of excluding up to 500 IP addresses. This comprehensive approach ensures that your advertising budget is protected from waste due to fraudulent activity, optimizing your return on investment.
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Attribution
Attribution stands out as a cutting-edge multi-touch attribution firm that equips marketers with critical insights to increase buyer conversions and enhance their return on investment. Utilizing a patent-pending methodology, Attribution provides unparalleled performance transparency coupled with exceptional usability and complete data accuracy, enabling marketers to consistently refine their marketing strategies throughout the buyer's journey. This innovative approach not only fosters better decision-making but also helps businesses adapt to evolving market dynamics effectively.
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