4.5 out of 5 stars
(939 Ratings)
CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.
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4.7 out of 5 stars
(89 Ratings)
With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success.
Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS).
This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your:
Google Search (PPC) campaigns
Mobile user acquisition campaigns
Affiliate spending
Social media advertising
In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.
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Attribution
Attribution stands out as a cutting-edge multi-touch attribution firm that equips marketers with critical insights to increase buyer conversions and enhance their return on investment. Utilizing a patent-pending methodology, Attribution provides unparalleled performance transparency coupled with exceptional usability and complete data accuracy, enabling marketers to consistently refine their marketing strategies throughout the buyer's journey. This innovative approach not only fosters better decision-making but also helps businesses adapt to evolving market dynamics effectively.
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Linkrunner
Linkrunner serves as a comprehensive mobile attribution platform that monitors the entire user experience from the moment an advertisement is clicked until in-app revenue is generated, covering channels like Meta, Google, TikTok, and Apple Search Ads. Designed for app teams handling anywhere from 20,000 to over 400,000 installations each month, it consolidates both attribution and deep linking functionalities into a single software development kit (SDK), eliminating the need for multiple tools to analyze marketing campaigns and guide users to specific in-app destinations.
Among its standout features are dashboards that provide creative-level return on ad spend (ROAS) insights, automated revenue updates sent to advertising networks, fraud detection mechanisms, SKAN 4.0 setup, and advanced AI-driven anomaly identification. The SDK can be seamlessly integrated within just 2 to 4 hours for various platforms including React Native, Flutter, iOS, and Android.
Its pricing model is transparent and based on usage: the first 25,000 attributed installs are free, followed by a cost that ranges from $0.012 to $0.007 per installation, with no restrictions on seats, export fees, or feature limitations. As a result, teams often experience savings of 60-80% when compared to traditional mobile measurement partners such as AppsFlyer, Adjust, or Branch.
Linkrunner is trusted by over 100 mobile applications across multiple industries, including direct-to-consumer (D2C), gaming, fintech, and ecommerce, highlighting its versatility and effectiveness in enhancing mobile marketing efforts.
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