Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
#1 Rated Media Planning Software
Software for media planning that is 5-star rated and award-winning. It delivers flawless media plans, beautiful flowcharts and effortless RFPs and Os, flawless trafficking and diligent reporting. Client dashboards and vendor reconciliation are just a few of the many features you will enjoy!
Description
LiftLab serves as a marketing analytics platform designed to enhance media expenditure and maximize advertising returns through a foundation of data-driven measurement, modeling, and experimentation. Central to its functionality is the “LiftLab Trust Engine,” which integrates econometric modeling—specifically an agile Marketing Mix Model (MMM)—with practical media experiments like geo-testing, providing clear and impartial insights into the revenue contributions of each marketing dollar spent, both in immediate performance and in long-term brand enhancement and effectiveness. By allowing users to link their sales data, advertising costs, post-purchase surveys, brand-lift assessments, and attribution indicators from both online and offline sources, LiftLab effectively measures incrementality, revealing the genuine influence of media investments while moving away from traditional last-click attribution and the analytics provided by closed-platform ecosystems. This comprehensive approach not only facilitates better decision-making but also fosters a deeper understanding of the intricate relationship between marketing efforts and overall business growth.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Adelphic
Yes
Adform
Yes
Amazon Ads
Yes
Choozle
Yes
Facebook Ads
Yes
Flashtalking
Yes
Google Ads
Yes
Google Analytics
Yes
Libsyn
Yes
MediaMath
Yes
Integrations
Adelphic
No
Adform
No
Amazon Ads
No
Choozle
No
Facebook Ads
No
Flashtalking
No
Google Ads
No
Google Analytics
No
Libsyn
No
MediaMath
No
Pricing Details
$125 per user per month
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Bionic Advertising Systems
Founded
1999
Country
United States
Website
www.bionic-ads.com/agencies/
Vendor Details
Company Name
LiftLab
Founded
2018
Country
United States
Website
liftlab.com
Product Features
Advertising Agency
Campaign Management
Yes
Collaboration
Yes
Document Management
Yes
File Sharing
Yes
Project Management
Yes
Task Management
Yes
Time Tracking
No
Marketing Planning
Budgeting & Forecasting
Yes
Collaboration
Yes
Flowchart
Yes
Goal Setting / Tracking
Yes
Marketing Calendar
Yes
Media Planning
Yes
Predictive Analytics
Yes
Presentation Tools
Yes
Project Tracking
Yes
Spend Management
Yes