Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

#1 Rated Media Planning Software Software for media planning that is 5-star rated and award-winning. It delivers flawless media plans, beautiful flowcharts and effortless RFPs and Os, flawless trafficking and diligent reporting. Client dashboards and vendor reconciliation are just a few of the many features you will enjoy!

Description

LiftLab serves as a marketing analytics platform designed to enhance media expenditure and maximize advertising returns through a foundation of data-driven measurement, modeling, and experimentation. Central to its functionality is the “LiftLab Trust Engine,” which integrates econometric modeling—specifically an agile Marketing Mix Model (MMM)—with practical media experiments like geo-testing, providing clear and impartial insights into the revenue contributions of each marketing dollar spent, both in immediate performance and in long-term brand enhancement and effectiveness. By allowing users to link their sales data, advertising costs, post-purchase surveys, brand-lift assessments, and attribution indicators from both online and offline sources, LiftLab effectively measures incrementality, revealing the genuine influence of media investments while moving away from traditional last-click attribution and the analytics provided by closed-platform ecosystems. This comprehensive approach not only facilitates better decision-making but also fosters a deeper understanding of the intricate relationship between marketing efforts and overall business growth.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adelphic
Adform
Amazon Ads
Choozle
Facebook Ads
Flashtalking
Google Ads
Google Analytics
Libsyn
MediaMath
Meta Ads
One by AOL
RevTrax
Revive Adserver
Roku Advertising
Simpli.fi
Sizmek Ad Suite
The Trade Desk
X (Twitter)
Zemanta

Integrations

Adelphic
Adform
Amazon Ads
Choozle
Facebook Ads
Flashtalking
Google Ads
Google Analytics
Libsyn
MediaMath
Meta Ads
One by AOL
RevTrax
Revive Adserver
Roku Advertising
Simpli.fi
Sizmek Ad Suite
The Trade Desk
X (Twitter)
Zemanta

Pricing Details

$125 per user per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Bionic Advertising Systems

Founded

1999

Country

United States

Website

www.bionic-ads.com/agencies/

Vendor Details

Company Name

LiftLab

Founded

2018

Country

United States

Website

liftlab.com

Product Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Product Features

Alternatives

 MyMarketingMate Reviews

MyMarketingMate

MyMarketingMate

Alternatives

GaleForceMedia Reviews

GaleForceMedia

GaleForce Digital Technologies
Media Link Reviews

Media Link

Media Link Software
OptiMine Insight Reviews

OptiMine Insight

OptiMine Software