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Description

#1 Rated Media Planning Software Software for media planning that is 5-star rated and award-winning. It delivers flawless media plans, beautiful flowcharts and effortless RFPs and Os, flawless trafficking and diligent reporting. Client dashboards and vendor reconciliation are just a few of the many features you will enjoy!

Description

LiftLab serves as a marketing analytics platform designed to enhance media expenditure and maximize advertising returns through a foundation of data-driven measurement, modeling, and experimentation. Central to its functionality is the “LiftLab Trust Engine,” which integrates econometric modeling—specifically an agile Marketing Mix Model (MMM)—with practical media experiments like geo-testing, providing clear and impartial insights into the revenue contributions of each marketing dollar spent, both in immediate performance and in long-term brand enhancement and effectiveness. By allowing users to link their sales data, advertising costs, post-purchase surveys, brand-lift assessments, and attribution indicators from both online and offline sources, LiftLab effectively measures incrementality, revealing the genuine influence of media investments while moving away from traditional last-click attribution and the analytics provided by closed-platform ecosystems. This comprehensive approach not only facilitates better decision-making but also fosters a deeper understanding of the intricate relationship between marketing efforts and overall business growth.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adelphic Yes 
Adform Yes 
Amazon Ads Yes 
Choozle Yes 
Facebook Ads Yes 
Flashtalking Yes 
Google Ads Yes 
Google Analytics Yes 
Libsyn Yes 
MediaMath Yes 
Meta Ads Yes 
One by AOL Yes 
RevTrax Yes 
Revive Adserver Yes 
Roku Advertising Yes 
Simpli.fi Yes 
Sizmek Ad Suite Yes 
The Trade Desk Yes 
X (Twitter) Yes 
Zemanta Yes 

Integrations

Adelphic No 
Adform No 
Amazon Ads No 
Choozle No 
Facebook Ads No 
Flashtalking No 
Google Ads No 
Google Analytics No 
Libsyn No 
MediaMath No 
Meta Ads No 
One by AOL No 
RevTrax No 
Revive Adserver No 
Roku Advertising No 
Simpli.fi No 
Sizmek Ad Suite No 
The Trade Desk No 
X (Twitter) No 
Zemanta No 

Pricing Details

$125 per user per month
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Bionic Advertising Systems

Founded

1999

Country

United States

Website

www.bionic-ads.com/agencies/

Vendor Details

Company Name

LiftLab

Founded

2018

Country

United States

Website

liftlab.com

Product Features

Advertising Agency

Campaign Management Yes 
Collaboration Yes 
Document Management Yes 
File Sharing Yes 
Project Management Yes 
Task Management Yes 
Time Tracking No 

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration Yes 
Flowchart Yes 
Goal Setting / Tracking Yes 
Marketing Calendar Yes 
Media Planning Yes 
Predictive Analytics Yes 
Presentation Tools Yes 
Project Tracking Yes 
Spend Management Yes 

Product Features

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