MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.
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Level 6 offers an array of solutions, from versatile reloadable debit cards to tailored software, aimed at enhancing the efficiency and cost-effectiveness of your existing incentive initiatives. If you are in the process of creating a brand-new program, our low minimum requirements allow you to launch your vision with just a simple phone call. Explore how our cutting-edge technology and efficient systems can cut your management costs by 30% or even more. We understand that crafting and executing a successful incentive program can be quite difficult. Our entire staff has been selected from client-facing roles, ensuring that your priorities are always at the forefront of our efforts. Remarkably, we have never lost a client project to a competitor, which speaks volumes about our commitment to excellence. Discover the unique aspects that differentiate Level 6's service from others in the industry. Our incentive programs deliver results, and we are so assured of the measurable return on investment you will achieve that every Level 6 contract features generous exit clauses for our clients. Moreover, we provide a custom program website, comprehensive documentation collection, submission verification, and dedicated customer support via email and phone to ensure a seamless experience for you and your participants. Your success is our priority, and we’re here to support you every step of the way.
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Google Meridian
Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.
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Recast
Eliminating inefficiencies in marketing expenditure is achievable through privacy-conscious attribution, contemporary Bayesian analytics, and automated data workflows. Clients who utilize Recast typically see a blended return on investment rise by 10% within six months, facilitating quicker and more effective growth. By avoiding the use of user-level or cookie data, Recast ensures straightforward setup and resilience against evolving privacy laws that may disrupt other measurement techniques. This platform enhances marketing effectiveness by providing real-time insights into the genuine influence of campaigns. Designed for modern marketers, it allows for adjustments in budget allocation based on ongoing performance metrics. With features such as confidence intervals for every return on investment, saturation curves, and time shift estimates, Recast can predict the most impactful use of budgetary resources. The innovative Bayesian framework enables the seamless integration of your specific business context into the analytical model, ensuring tailored insights that drive results. Ultimately, Recast empowers marketers to make informed decisions that maximize their marketing potential.
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