Veritone Attribute Description
Veritone Attribute, a turnkey broadcasting attribution solution, allows you to optimize your linear television and radio campaigns in near real-time by correlating an advertisement with web lift. Attribute allows you to track and visualize campaign information, and tie it back to the response advertisers get through increased web traffic or unique website visitors. Veritone Attribute was designed for broadcasters that need to track the performance and ROI of ads in order to retain more business. You can correlate ads and web lift, and show this relationship with visually appealing, easily shareable reports. Radio and TV can compete with digital media channels more effectively by using data. Use near-real-time data to correlate web traffic with broadcast campaigns. Track campaign performance to make changes on-the-fly with metrics like day, dayparts, creatives, and more.
Veritone Attribute Alternatives
Kochava
Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention.
Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers.
Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
Learn more
SegmentStream
SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.
Learn more
Singular
The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention.
With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV.
Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword.
To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other.
Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.
Learn more
Tru Power Data
Tru Power Data offers a variety of solutions for businesses that want to optimize their marketing and sales efforts. These include lead distribution, data storage, attribution and more. Tru Power Data helps businesses manage leads, store and analyze data, and track advertising campaign performance. Request a free demo today!
Learn more
Integrations
No Integrations at this time
Company Details
Company:
Veritone
Year Founded:
2014
Headquarters:
United States
Website:
www.veritone.com/applications/attribute/
Media
Recommended Products
1Password makes it easy to store and share passwords anywhere, anytime
Protect yourself, your family, or your global workforce with simple security, easy secret sharing, and actionable insight reports.
Product Details
Platforms
SaaS
Type of Training
Documentation
Webinars
In Person
Customer Support
Online
Veritone Attribute Features and Options
Veritone Attribute User Reviews
Write a Review- Previous
- Next