Blackwood Seven Reviews

Blackwood Seven Description

There are two distinct approaches to marketing attribution around the world. The first is the top-down population-based approach. This was done traditionally through multiple linear regression, which severely limited the number and types of variables that could be quantified at any one time. The second approach is bottom-up, where individual cookie-based interactions are combined to create a larger picture. Hamilton AI has created a new generation unified measurement models. Models that can attribute, optimize, and allocate the largest share of marketing budgets. The paid media spend. All this without the drawbacks of the old models.