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Description
LiftLab serves as a marketing analytics platform designed to enhance media expenditure and maximize advertising returns through a foundation of data-driven measurement, modeling, and experimentation. Central to its functionality is the “LiftLab Trust Engine,” which integrates econometric modeling—specifically an agile Marketing Mix Model (MMM)—with practical media experiments like geo-testing, providing clear and impartial insights into the revenue contributions of each marketing dollar spent, both in immediate performance and in long-term brand enhancement and effectiveness. By allowing users to link their sales data, advertising costs, post-purchase surveys, brand-lift assessments, and attribution indicators from both online and offline sources, LiftLab effectively measures incrementality, revealing the genuine influence of media investments while moving away from traditional last-click attribution and the analytics provided by closed-platform ecosystems. This comprehensive approach not only facilitates better decision-making but also fosters a deeper understanding of the intricate relationship between marketing efforts and overall business growth.
Description
Lily AI transforms the shopping landscape by integrating consumer-focused language across the entire retail framework, thereby optimizing technology expenditures to achieve a revenue increase that can exceed nine figures. By converting qualitative product characteristics into a universally applicable, customer-oriented mathematical language with unmatched precision, Lily AI provides a level of attribution that stands unrivaled in the industry. Enhance your current ecommerce systems, search engines, PIM, and SEO/SEM strategies with the most comprehensive and precise product attribution data available in the market, boasting over 20,000 attributes and continuously growing. This revolutionary approach not only elevates consumer engagement but also empowers businesses to make informed decisions based on rich data insights.
API Access
Has API
API Access
Has API
Integrations
Amazon Web Services (AWS)
Google Cloud Platform
Microsoft Azure
Integrations
Amazon Web Services (AWS)
Google Cloud Platform
Microsoft Azure
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
LiftLab
Founded
2018
Country
United States
Website
liftlab.com
Vendor Details
Company Name
Lily AI
Founded
2015
Country
United States
Website
www.lily.ai/
Product Features
Product Features
eCommerce Personalization
A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights