Comment Re:Screw the New York Times (Score 1) 76
I was probably posting my second comment above when you were posting yours. I'll give you the benefit of the doubt. But to be clear, I didn't say that x number was equal to the print run. And even then, if you were looking at ads, you were generally looking for a specific thing. In my case, going back years and years, my eyes would hunt for a coupon or sale price on particular soda - not naming brands. But my eyes were looking for that picture, and skipping everything else. Passing through the optic nerve is different than paying attention. I looked at sports pages too, but couldn't have told you anything that was on them because I was simply passing over them to get to something useful. And yes, I'll admit that there was perhaps some tiny percentage was retained about a brand. But I was never - oh that looks good - let's try that.
And I do agree that ad viewing has changed in print and in digital, and agree with all of your complaints about the intrusiveness of digital ads. Regardless of the causes, people's relationship to ad reading has changed. Being mad at ad blockers is simply not a rational position anymore. And the advertisers can totally blame themselves for that fact. And really, even though we hate ads in general, it is more that we hate the slowdown on the page due to serving the ads and risk in clicking on something that might be malware that we detest. Time is more valuable than the best "deal" an ad might suggest. Serve the ads in-line from your own server and take responsibility for making sure they are legit. This again goes to reputation.
I suppose it depended on the paper, but most cultural events I saw promoted were in their own arts section. That whole section is an ad and is outside the scope of what I was referring to.
The death of the classified ad section in the paper due to Strider-'s comments about Craigslist and eBay are also spot on. I was never in a position where they were particularly relevant to me, but I am probably an outlier there.