Instagram Chases YouTube With a Push For Longer, Widescreen Videos (theverge.com) 9
The announcement of this widescreen video push also follows the launch of Instagram's TV app late last year. That app launched first as a Reels-focused experience and as a pilot for Amazon Fire TV devices in the US, but it's since expanded to Google TVs, Samsung TVs and Apple TV, and Instagram launched new features like the ability to watch Stories earlier this year.