So how long before someone takes advantage of this information to do a PUT attack (or a Distributed PUT attack?) on some businessâ(TM)s bucket, causing them thousands of dollars in expenses?

This should not be possible, with PUTs being be restricted by default, with only authorised or unprotected PUTs being charged.

Not sure who your talking to, but have not heard anyone claim returns are 100%, pretty sure that would have gotten some kind of news coverage.

It's a public company. I seriously doubt the guy is spending any of his own money on this thing. It would be like saying Elon is spending his money to build Tesla factories - he's not, Tesla sells shares/bonds to other suckers, I mean investors, to pay for that.

That's the thing about being rich, you don't even need to use your own money to get even richer.

FWIW the company trades at a P/E of 208 which seems frankly insane for a utility company in a moderately mature industry.

It appears to be a publicly traded company, so I doubt he's even spending much of his own money. It's pretty insane that having the CEO of a business say they 'don't do the math' doesn't immediately result in the stock price collapsing and investors running for the hills. But hey-ho, apparently the efficiency of financial markets is unquestionable.

Well sites posting about the âoesnafuâ will certainly help in them getting up-ranked, on the condition they link to the site. Even if they donâ(TM)t, theyâ(TM)ll get some temporary traffic, the legal proceedings as a form of marketing.