Comment Re:Jobs was amazing (Score 1) 71
As a marketer. He repackaged other people's tech and sold the hell out of it.
Sure that is exactly what he did, but do you actually work with engineers? Engineers are terrible at connecting technology with people. We are the ones who spend 2 years learning about the intricacies of the 12000 page Bluetooth spec, and then design the control panel for it with EVERY feature option, because, well, what if someone needs to use that thing on page 3943. The result is technology that nobody can use - not even the same engineer - because six months later they've forgotten what half the stuff does.
Engineers geek out like this all the time and produce terrible user experience. I think I'm a really design conscious engineer and I do this all the time as well.
Finding someone who can 'repackage' this stuff in a way that gets to the heart of what a user actually needs is very difficult and rare. Most manager types can't do it because they don't understand the tech itself - they just start demanding things that can't be done until everyone who knows what they're doing leaves.
Love him or hate him, Jobs seemed to be able to grasp technical concepts, and figure out how they related to normal users, and then lean on his engineers but still within the bounds of possibility.
Having said all that, I think he would have gone full Elon mode if he had lived long enough to buy his own social media company and expose his inner raving sociopath to the world.