writes "This Wired Story has information about Doubleclick's new patent on net banner ads. Yet another example that the patent office has lost all touch with reality. "
Described as "Method of Delivery, Targeting, and Measuring Advertising Over Networks". Now might be an amusing time to mention that the
Free Banner Ad Server AdFu
me and some of my cronies have contributed code to (Specifically Nate, Pater and Vroon) should have a patch out soon that you can already see in action on Slashdot: it integrates mod_perl, Adfu & Slash to allow ads to be served without Layers or IFRAMEs. (the old functionality is still in place if anyone needs that, but this way is much faster).
Hope it doesn't violate any patents. Note:
None of us have ever seen or used any of Doubleclicks stuff ;)