Gamasutra reports on the unveiling of the 'GameTap Originals' publishing label, a brand led by the anticipated episodic revival of Sam and Max. The game is now available both via the GameTap service, and at the TellTale site. From the article: "Sam & Max: Episode 1, which launches today exclusively on GameTap, as well as the upcoming Myst Online: Uru Live, are two examples of franchises that GameTap has co-published and helped bring back to life. While nothing specific was announced regarding upcoming franchises set to debut as part of the new GameTap Original label, representatives did note that it will be used to identify soon to be announced episodic games based on renowned TV and film franchises. Finally, supporting its new GameTap Original label, GameTap will be the premiere sponsor of the 9th Annual Independent Games Festival, held in conjunction with the 2007 Game Developers Conference to celebrate the innovation and creativity of independent game developers." Chris Kohler, over at Game|Life, has a short review of the first three hours of content.