Go to hell, hollywood, for making my everyday life even more impractical than it already is.
Erm, it's not Hollywood's fault that current 3D technology requires goggles. If you could name a technology that lets people see 3D movies on the big screen without wearing glasses I'm sure Hollywood would already be all over it; those glasses are not only a nuisance for short-sighted people, you know?
It's also not Hollywood's fault that 3D movies are hugely popular and are bringing the people back into the cinemas. What I see is that once a 3D HDTV becomes a common household product so will the glasses to view 3D media, they will become more comfortable, probably even fashion items, and people with eye disorders will be able to get lenses that support viewing 3D media (eg. for use in a second set of glasses worn when going to the cinema or watching a movie at home). - Unless of course some genius comes up with a method to do this without glasses - he/she could make millions...
No amount of careful planning will ever replace dumb luck.