Prompted by Senator's Brownback's legislation, an interesting discussion is taking place on the ESRB, and gaming related politics. Next Generation offers up a damning look at the ESRB, wherein author Aaron Ruby says that the organization is 'incapable of effectively communicating with consumers, nor of fending off attacks from the industry's many critics.' At the Sony Online 'Station Blog', SOE's John Smedley retorts, saying that an industry-wide mentality is to blame for the ESRB's precarious position. Meanwhile, EGM's editor Shoe has some choice words on claims the organization shouldn't have to 'play through' every game that comes to market. From this last piece: "Sure, you usually can't see 100% of a game on an average playthrough. But I guarantee if you get three guys to sit down and finish every product, you can learn a lot more about what these games contain than from watching a bunch of highlight reels, which, remember, are edited by companies who have huge stakes in what the ratings turn out to be -- talk about conflict of interest!"