Kinlan writes: "This article at the BBC mentions that while Coca-Cola still has the most valuable brand name, Microsoft is a close second. Another interesting thing is how many other tech stocks are increasing their brand values, even with the recent slump in tech stocks." You know, when you're dragging a corporation's name around through the news and the court systems, it's free advertising. I wonder how this would have compared with an 'O.J. Simpson' brand a few years back.