Alternatives to Zeta CDP+

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

All your customer data can be connected to a single customer view that is unique to your company. The development of a database that combines all customer information, behaviors and actions into one customer view is key to delivering personalized content and increasing engagement. You can harness the power of customer data from multiple touchpoints to make it easy for you to take full control from one platform. To create personalized journeys that resonate, layer engagement and behavioral activity on top of your CRM data. Instead of waiting for data exports, react and respond immediately to your customers' changing behaviors and actions. Your customer enrichment and customer behavior data automatically update in your lifecycle segmentation. This allows you to create highly personalized campaigns by having the most current snapshot of your customers.

Zeta Global, a data-powered marketing tech company, combines the third-largest data set in the industry (2.4B+ identities), with results-driven AI to unlock customer intent, personalize experiences, and drive customer acquisition and retention. Everything a marketer needs from acquisition to retention. To deliver real-time personalization at large scale and superior results, marketers need to know who they should target and how to create experiences across all channels. Zeta Marketing Platform gives you a real-time view and insight into prospects and customers. It uses AI to create personalized experiences across every channel at unprecedented depth and scale. Over a decade, brands have been growing with our unique mix of capabilities.

Tealium Customer Data hub is an advanced platform that unifies, manages, and activates customer data across multiple touchpoints and channels. It allows businesses to create a real-time, cohesive view of their customers by integrating data from mobile apps, websites, and other digital sources. This centralized data center empowers organizations to deliver customized experiences, optimize marketing strategy, and enhance customer interaction. Tealium Customer Data Hub offers robust features such as data collection, audience segmentation and real-time orchestration of data. This allows businesses to transform raw data into actionable insight, driving more effective interactions with customers and improved business outcomes.

True digital transformation can only be achieved if you are able to take action on your marketing data. This will allow you to engage customers intelligently and provide them with personalized experiences which increase their lifetime value. Deliver personalized experiences, cross channel messaging and loyalty programs to add value to customer relationships. Marigold Engage+, formerly Cheetah digital, allows marketers to quickly scale and meet the needs of the modern consumer. You need to be able to adapt quickly as the need for digital transformation increases. Marigold Engage+ will help you achieve your goals quickly. We provide you with the integrated technology and service you need to create profitable, long-lasting relationships with your customers. Real-time interaction management allows you to discover opportunity, create audience segments and orchestrate your data. Engaging experiences can help you turn marketing efforts into a database of consumers.

All channels and technology stacks can be orchestrated to create data and experiences. Customer Your customer interacts on multiple channels with your brand, including email, mobile, and website. Learn how Conscia aggregates and enriches customer information across all channels to create an integrated view that can be accessed by all applications via realtime APIs. Ontent is distributed across multiple CMSes and enterprise apps. Our unique headless CMS allows you to see all your content in one place. It enriches your existing content and allows you to create new content. Context refers to the channel where your customer is engaged, as well as their current location, intent, and world view. Learn how Conscia empowers marketers to have rule-based and algorithmic control of what customers see based on their current context. Marketers desire control and a limited reliance on IT.

Find sales-ready leads by researching relevant keywords and topics on the internet. Access to over 65M+ phone numbers and 150M+ email addresses. You can personalize your account universe using 300+ attributes, insights, and recent activities. Target prospects with targeted social and display advertising campaigns based on their job title, manager level, and department at companies that show buying intent. Target buyers and accounts of high value in your market. Market campaigns can be triggered with industry-leading buyer intention signals, scoops, or technographic data. You can easily plug-and-play your CRM or marketing automation software to target cross-systems. Attract website visitors to take action, convert them to leads, from initiating a conversation to filling out a form. You can engage, nurture, and convert more website visitors using real-time company insights as well as on-page behavior.

You can automatically ingest your marketing data into any cloud file storage or data warehouse of your choice, such as BigQuery and Snowflake, Redshift and Azure SQL, AWS S3, AzureData Lake, Google Cloud Storage, and our fully managed ETL pipelines. Our hosted marketing data warehouse integrates all marketing data and provides ad insight, cross-channelattribution, content insights and competitor Insights. Our customer data platform enables a single view of the customer and their journey by allowing identity resolution across all data sources in real time. Electrik.AI, a cloud-based marketing software and full-service platform, is cloud-based. Electrik.AI's Google Analytics hit data extractor enriches the hit level data sent by the website or application to Google Analytics and periodically ships it to the desired destination database/data warehouse/file/data lake.

Customers have the right to decide their own journey. SAP Marketing Cloud delivers on the promise of CRM. Increase revenue and allow customers to discover, engage and buy. Your marketing team can sharpen their focus by leveraging all aspects of customer needs and wants. Combine operational and experiential data to create a single view of customers. Eliminate silos within the organization to unlock the full potential of customer data. Get deeper insight into customers to understand their intent, and predict their behavior. With just a few clicks, you can identify hidden trends and uncover micro-segments to help you shape your marketing strategy. With greater insight and agility, you can build customer trust and strengthen customer relationships. Real-time business intelligence allows for quick analysis and confident decision making across the company. This will delight customers and optimize marketing performance.

Collecting real-time user behavior data allows you to make better decisions about how to interact with customers. This will allow you to provide relevant messaging and recommendations to your customers. Fulcrum allows you to create in-the moment experiences that increase customer engagement, brand loyalty, and conversion rates. Fulcrum offers solutions for digital agencies and marketing teams. Fulcrum allows you to segment customers and deliver personalized experiences across your marketing channels. This includes content recommendations for customers that will connect them to your brand and keep their loyalty. Fulcrum can personalize campaigns in real-time, allowing for more relevant experiences and increasing conversions. Fulcrum uses AI for real-time identification and response to anonymous customers and known customers to increase engagement and conversion.

Build customer profiles to power real-time experiences. Unify cross-channel information into real-time account and customer profiles that can be activated anywhere, while respecting the customer's preferences. Unify and normalize pseudonymous and known customer data across online and offline sources in order to create real-time and actionable B2B or B2C customer profile. Ensure enterprise systems use consistent data. Understanding customers across devices will improve engagement. Stream data to get real-time insights, and a faster time to market. This conversational AI assistant will streamline workflows and increase productivity. Access product information, troubleshoot problems, or learn new concepts quickly. Perform tasks faster whether you're exploring data or understanding operational insight.

BlueConic, the leading global customer data platform, liberates first-party data for marketers from all of the disparate systems and makes it available wherever and whenever it's needed for marketing. BlueConic is used by more than 300 brands including Hearst and Moen, T-Mobile and ING as well as America's Test Kitchen and Franklin Sports. It allows them to unify their first-party customer information into persistent, person-level profiles and then activate it throughout their marketing ecosystem. The company was founded in 2010 and has offices throughout Europe.

Resulticks empowers brands with data-driven communications to their audience and drives business decisions using its AI-powered big-data cloud solution. Resulticks, the world's first customer-data blockchain, unlocks amazing digital transformation potential by providing a 360-degree view of the customer through data consolidation. Resulticks is fully integrated, built, and proven to scale. It combines a powerful audience platform, true omnichannel orchestration and advanced analytics into one intuitive, flexible solution. This allows for measurable business results through individualized and real-time communications. Resulticks' Omnichannel Audience Data Management Platform doesn't just integrate your data. It is the integrated, scalable engine which transforms, augments and activates large data to achieve a single customer view and enable sophisticated segmentation.

Revota's marketing automation platform allows you to orchestrate campaigns based on real-time consumer behaviour. Our platform allows you to run more efficient and effective campaigns across mobile, social, email, and paid search. Leverage the power of Revotas to create an unparalleled customer journey and personalize it at a new level. You can improve the customer experience by using data-driven insights derived from consumer behavior data. Identify your most valuable subscribers and active consumers. Then, deliver targeted messages to boost lifetime value. Use a data-driven, consumer-centric approach to personalize messages at the individual-level. This will increase engagement and loyalty. Predict likely purchasing behavior and use AI in real-time to adjust results based on individual behavior.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Imagine a CDP that is tailored to your needs, responding to your marketing, sales, and after-sales activations. All this with reliable, compliant, and real-time data. 360deg views of customers allow you to quickly view all customer history: contact information, profile data, interaction history and purchase history, as well as subscribed offers. To maximize your customer relationship, visualize all points of contact that your customer has with your brand in one interface. We consolidate all customer data into one repository to provide 360 degree customer views. All your data is reconciled (name, address and telephone number, loyalty card, main store, product purchase, etc.). With a high quality data result from our 30 years of data experience. Send an email, a SMS, or a promotional offer. Use our query tool to set targets and send targeted messages regardless of data volume.

Real-time Customer Data Platform helps unify, segment, and activate your audience in real-time to drive meaningful customer engagement.

AI and real-time analytics can be used to personalize the customer experience and optimize conversions. Our personalization engine allows you to treat each customer as an individual, and maximize ROI on your marketing campaigns. Create personalized experiences using machine learning and AI. Customize everything from webpages to product recommendations, content and more. Using a combination of real-time data and historical customer information, tailor each customer experience to drive a specific KPI. This can range from customer acquisition to retention. Machine learning can improve page personalization, influencing CTAs such as banners and pop-ups. You can test and target your customers' browsing speed, with personalization decisions occurring in milliseconds. Use AI to synthesize data from in-the moment intent and past business engagements, to identify customer affinities and interests.

To create a dynamic, real-time, single view of every customer, combine customer data from offline and online sources. Oracle Unity Customer Data Platform uses machine learning to determine the best next step in any business process. Integrate back-office and CRM data to create a 360-degree customer profile. Oracle Unity Customer Data Platform collects customer signals and applies them directly to the customer profile in real-time. This ensures that you always have the most current information about your customer. Consolidate and simplify all your offline, online, first-, third-, and fourth-party data sources to create a dynamic, connected customer profile. Connect individuals across devices, channels, domains, and networks. To create a single, accessible profile, use advanced privacy and identity controls. You can organize and maintain data quality by consolidating all your data, including behavioral signals in real-time, into one repository.

DealSignal offers accurate, verified, and current B2B data that enables sales and marketing teams to maximize their efficiency, performance, and results. Target the right buyers, personalize outreach, and drive more sales conversions. DealSignal gives you access to 600M+ global companies with over 100 data points. This includes detailed account profiles, verified email addresses, corporate & direct phone numbers, social URLs and mailing addresses. All this with 97%+ accuracy. Optimize your lead scoring, routing, and personalization to increase sales follow-up and conversion rates. Better data is key to better sales and marketing performance. Automated data refresh, enrichment, and reverification on a set schedule. Reduce the time spent on data research. You can create precise decision-maker lists that enable multichannel campaigns and cadences that result in higher conversions and more pipeline.

SessionM's customer loyalty and engagement platform powers personalized and rewarding experiences. It is used by some of the largest brands in the world, including those that specialize in Restaurants, Retail and Consumer Goods. You can create a unique loyalty experience that drives high-value customer behavior and provides valuable data about customer preferences and analytics. Flexible functionality allows you to create unique loyalty programs and personal experiences. Responding to customer signals across all channels and at any time is a way to win critical moments. Machine-learning, real time decisioning and the ability to engage customers across all channels to provide smarter customer interactions. SessionM's technology collects real-time and batched data from multiple channels to create a database of 360-degree customer profiles, which can be used to make decisions for all systems.

Increase brand loyalty and business growth. Oracle CX Marketing, part of Oracle Cloud CX, is a comprehensive portfolio of digital marketing tools that helps B2B and B2C marketers use real-time intelligence as well as customer signals to deliver personalized experiences. Connect customer behavior, transactions, and demographics across sales, marketing, service, and back-office applications to create the best possible experience for each person. You can collect data from more sources, apply intelligence at scale, use insights to deliver personalized experiences in those moments that matter. Marketers can use their creativity and intuition to create amazing B2B campaigns and unforgettable customer experiences. Target high-value customers and individuals, optimize lead generation, increase customer retention and growth, and ensure consistent, personal messaging across all channels.

Versions, pricing, pricing, warranty expiry. End-of life, end of-support, end of-availability. Usage status. User's persona. Product refresh leads. Contacts for CXO, line-of-business and IT management, Decision makers, and influencers with opt-in permission. Big data, predictive analysis, patterns and research campaigns can improve your Lead Score. Sales qualified leads, marketing qualified leads, actionable sales triggers. 95% coverage of total addressable market-coverage for enterprises from NALA, EMEA and APJ. Coverage for large, mid-sized and small enterprises in 25+ industries from more than 50 countries. Track and track the buying signals and sales triggers of your key competitors. Your campaigns will be unstoppable when you have the most accurate prospect contact information. Data that is easy to use and integrates with your CRM systems for the best data accuracy and ongoing data maintenance.

Special orchestration is required to provide the personalized customer experience you promise and to activate marketing tools during customers' decision-making. Reachpeople Marketing Cloud will help you spread your marketing efforts. You only want to get a significant result when you dive into data pools that contain hundreds of metrics. Reachpeople Marketing Cloud manages your marketing activities with such efficiency, you might start to see it as a colleague in your marketing department. Our solutions require no IT requirements and require no workforce. Send personalized reminder emails to customers who have forgotten their products. Personal emails can be sent based on your customers' interests. Send a "We Miss You” email to remind customers who haven't visited your website in a while. Send customer hospitality emails to your customers with cross-selling enewsletters.

MAPTUAL, a ODAIA product, looks at the entire customer journey from beginning to end. MAPTUAL uses cutting-edge analytical tools, AI, and ML to deliver predictive insights to pharma commercial departments on a real time basis. This allows for precision targeting, better resource utilization, and commercial agility. All this is in one software-as-a-service (SaaS), package that works with data you already own. This customer insight tool integrates data from both internal and external sources. MAPTUAL uses proprietary algorithms to provide real-time predictive insights to your sales or marketing teams. This will allow them to better allocate their resources and create highly personalized customer engagement. Market drivers can be used to refine customer targeting. As needed, adjust them in real time. To deliver the best experience, measure, optimize and hyper-personalize your message to the HCP using the best channels.

The NEXUS platform combines data collection, processing, governance and powerful custom analytics with BI and AI-driven insight to create a truly intelligent global marketing closed circle. 360-degree customer insights, smart marketing, and personalization allow for data-driven marketing freedom. Realized personalized real-time data-driven intelligent marketing. Multi-dimensional analysis of customer data, custom insights, and BI. Optimize customer experience and manage the customer's lifecycle. Customer loyalty, repurchase rates, LTV, as well as churn rates can be improved. Improve customer service by using real-time insights.

Redpoint Global's fully integrated solution rgOne gives you a single point for control to connect customer data, and execute marketing campaigns. Your customers will have the ability to receive hyper-personalized, real-time experiences. All information about each customer can be captured. All that's accurate and continuously updated in one Golden Record Your next best offer, message and action. In the context and pace of each customer. Deliver consistent and personalized customer experiences at all touchpoints. You are in complete control with our flexible cloud architecture. You can have a deployment that meets your security requirements and serves your enterprise goals. Transform mass marketing into personalized, real-time marketing. With rgOne's unparalleled capabilities in customer data management and automated machine learning, intelligent orchestration.

Salesforce Data Cloud is an online data platform that allows businesses to collect, harmonize, and analyze data in real time. This creates a 360-degree customer profile which can be used across Salesforce's various applications, such as Marketing Cloud, Sales Cloud, and Service Cloud. It allows businesses collect, harmonize and analyze data in real-time, creating a 360° customer profile that can then be used across Salesforce's different applications, including Marketing Cloud, Sales Cloud and Service Cloud. This platform allows for faster, more personal customer interactions through the integration of data from online and off-line channels, such as CRM data, transactional information, and third-party sources. Salesforce Data Cloud offers advanced AI and analytics capabilities that help organizations gain deeper insight into customer behavior, and predict future needs. Salesforce Data Cloud helps improve customer experiences, target marketing, and data-driven decision making across departments by centralizing and refining the data.

Salesforce customers can leverage and maximize customer data with Qinship to create hyper-targeted audiences in real time. All you need to increase revenue and make a profit is one platform. Qinship is an advanced ecommerce marketing platform that empowers B2C businesses to gain deep customer insights and build brand loyalty. Qinship is a cloud-based, secure and scalable solution that allows B2C ecommerce companies to identify, segment, and score customers in real time. This helps increase customer lifetime value. Marketers can market with great relevance, see direct ROI on media spend, and provide a more personal experience to prospects and customers.

Blueshift helps brands deliver connected, relevant experiences to every customer interaction. It's SmartHub CDP gives brands the complete toolkit to deliver 1:1 experiences seamlessly across the entire Omnichannel Journey, including real-time data fusion, audience segmentation and predictive intelligence. This flexible platform is easy to use and unifies customer data from all sources. It unlocks intelligence with customizable artificial intelligence, activates data across touchpoints in the real-time, and uses intelligent decisioning to activate data across touchpoints. It's never been easier to deliver customer-centric experiences that increase revenue and drive results.

FLYDE is a platform that uses AI to increase revenue and margins for brands and retailers by simplifying the management of customer data. It connects your data sources and provides a 360o real-time view of your customers, enabling actionable insight. FLYDE integrates proprietary AI/ML based predictive models that increase customer retention and Customer Value (CLTV), maximize lead-to sales conversion, and boost profits and Return on Ad Spend (ROAS) to 43%. The platform includes features such as 360o profiles of customers, predictive behavioral models and intelligent segmentation that optimize each stage of the customer's journey. FLYDE, with over 15 years' experience, combines the best technology into a single, powerful platform that empowers businesses to unify, and exploit, both online and off-line data. This approach reduces churn and maximizes customer retention. It also facilitates the creation of personalized marketing campaigns.

The Piano platform is made up of four integrated products. You can also read about the advantages of using Piano Analytics is an analysis and data harvesting tool. Piano Analytics is a data harvesting and analysis tool. It competes with other marketing and behavioral analytics software, but excels in environments where compliance is critical. Activation Piano Activation includes Composer - the most widely used experience rules engine in the world - and VX - our subscription commerce platform. Audience Our real-time Customer Data Management System (CDP/DMP), allows sophisticated known and anonymous users segmentation, as well as the export of customer segments to Piano applications and other systems. Amplifier Our suite of audience-development tools includes organic and pay-per-click social media campaign management as well as push notifications and newsletters. It is designed to promote content that drives traffic to owned and operated digital properties.

CaliberMind empowers B2B marketing professionals to maximize revenue growth and pipeline optimization by providing the insights they need. Integration of your entire tech stack with CRM gives you easy access to marketing ROI. It's easy for your team to advocate for the tools they need to be successful when early funnel activity can be linked to sales productivity. These insights make marketing's contribution to the organization easy. It should be easy to predict marketing revenue. Marketers have two dozen tools in their marketing tech stack. Instead of making insights more clear, it is difficult to combine information. See how our customers use real-time insights for the right message to the right people at right times. Marketers spend too much time looking through tons of data to find out what happened in the last quarter. Trend data is easy to read and can be used to correct any gaps in pipeline for the next quarter.

Actito's Activation Platform will improve the customer and prospect experience at all stages of their journey. Actito's real time personalization and omnichannel automation capabilities allow you to deliver the right message at the right moment through the right channel. Increase conversion and revenue. All your data sources can be gathered and merged in one place to support all engagement tools, in accordance with GDPR. Personalize offers that are relevant and timely to your customer by calling them by name. Actito's rich data model allows you to respond intuitively, accurately, and regardless of how customers prefer to do business. Create unique marketing programs that meet the needs of each customer and maintain a dialogue throughout the relationship. You can't test all your ideas so don't be afraid to try them. Launch imaginative campaigns that convey a clear, personal message at the right time.

The next generation CRM is human-friendly. The only Edge AI platform that puts sellers first can change sales behavior and increase effectiveness. Tact.ai has the perfect partner to improve your existing CRM, and gain control over your CRM footprint for a better future. It boasts a three-decade history of enterprise software and CRM, as well as a flexible engagement model that is future proof and future proof technology. Tact Assistant puts sellers first. Tact Assistant is the only user interface that combines real-time tracking, data entry on-the-fly, actionable nudges, insights, and productivity boosters. It's the only one-stop-shop for all things CRM.

We help top brands connect with, engage with, and learn from their users using interactive content and declared data. Engage your users with useful and interesting interactive content to build a mutually beneficial relationship. You can generate leads by delivering personalized offers and incentives based upon user personas that you create on the fly. Our dashboard and reports allow you to direct user engagement and provide real-time insight. You can also analyze the results with our experts or our dashboard. You can easily create and share engaging, non-intrusive interactive content in your digital channels. Engage your users. With every interaction, you can get to know your users at a deeper level using first-party data. This data is transparent and compliant with GDPR and CCPA. Our SaaS solution is ready to help you launch a powerful ongoing engagement strategy and declare data strategy. Our SaaS platform was built on five years of processing over 10,000,000 engagements.

Algonomy is powered with a proven real time customer data and analytics platform, and global retail expertise. You can now precisely integrate demand and supply, engage customers with contextually pertinent experiences throughout their lifecycle, and enable rapid time to market, resulting in immediate ROI for your company. The new digital world is based on decision-making, not data. Customers who are smart expect personalized engagement and deeper, more relevant experiences. Brands must be able to make immediate decisions to address what appear to be two competing goals: short-term conversion revenue and long-term lifetime values. Algonomy makes it easy to make this a reality. You can have AI-based actionability as well as deep domain-specific analytics. Algonomy was created by Manthan, a cloud analytics leader and RichRelevance, an experience personalization icon. This new combination gives retailers an immediate boost in digital competence.

BambooBox goes beyond intent and engagement to identify 6 distinct signals that you can map to your best clients. BambooBox maps the entire funnel data using 6-D account scores. Data-driven predictability will increase your funnel velocity and help you to drive it higher. You can get actionable insights from winning activities to focus on creativity and planning for a successful GTM. With ready-to-go Next-Best Actions, you can crush your targets. Use the extra time to celebrate your team's success or report on it. Identify leading indicators and keywords to better understand your Ideal Client Profile in six dimensions.

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

Drupal's open digital experience platform. The only DXP for Drupal. We are the foundation of Drupal 9, bringing Drupal 9 to life through our industry-only tools and leading expertise. Acquia can help you make your dreams a reality, whether you're migrating or replatforming. Acquia's best-in-class features and optimized workflows make it easy to build and manage modern apps quickly. Drag-and-drop functionality allows you to create, preview, launch, and launch personalizations. Acquia CDP can power all website interactions. Real-time adaptive targeting refines segments and A/B keeps audiences engaged by content that resonates. All of this is possible with one interface. Based on past viewings or current content, recommend content automatically. Personalization's Drupal integration allows for richer data collection and easier content creation for personalization.

Discover a multi-dimensional, shareable view of your customers using innovative knowledge graphs. Create accurate, actionable views centered on the customer. The quality of data about customers defines and shapes interactions, engagement and experiences with customers. High-quality data can provide a single, accurate picture of the customer. It can also help to understand their needs and behavior. Trusted data also reveals the accurate and complete transaction history and contextual information you need to deliver the personalized experience that your customers desire. Break down data silos and barriers, connect difficult-to-access data, and share insights throughout your business. Add context to customer profile, uncover timely actionable insight, and create powerful experience. Spectrum Context Graph gives you the 360-degree views of your customers that you need to grow your business.

Your guest WiFi can be transformed into a powerful WiFi marketing tool. Your customers will be engaged on a personal level when they have one-click access via Facebook, Twitter and email to your free WiFi. The Aislelabs Connect platform gives you actionable insights into your customers, including their age and gender, location, interests and what they like. Monetize guest WiFi and create multichannel marketing campaigns using email, SMS, social posts, and other channels. Conduct targeted digital advertising for select customer groups. Rule-based marketing platforms allow for personalized, real-time communication. Targeted campaigns and time-sensitive surveys can help you engage your customers using guest WiFi solutions. Your customers will have no trouble logging in to your guest WiFi. Sign-ups that take too long and are tedious will be a thing of past.

Our flexible and integrated Data Marketing platform will help you succeed. Our platform allows you to achieve your marketing goals by intelligently using your data for greater efficiency and relevance in your communications. mediarithmics gathers, unifies, and organizes billions data from various sources and touch points (CDP/DMP). This allows you to create your private garden. Mediarithmics delivers real-time relevant customer experiences, from first anonymous engagement to ongoing highly engaged interactions. (DCO and Marketing Automation). Start with your desired use cases and get started quickly! Explore our technology and modules that are built using machine learning techniques. A Data Marketing platform that is modular, open, and integrated. It's designed to allow for continuous growth all over the globe. Unique platform that allows you to reconcile any type data in real-time without the need for a predefined model. It is easy to activate and analyse your User Data.

Learn how to optimize the performance of every $ spent in your marketing campaigns with Identity resolution and a complete digital marketing optimization solution, activation toattribution. Your business will gain more value. You can improve your real-time performance marketing by leveraging activation and attribution in the same workspace. Our integrated toolset allows for seamless workflows that will improve your ability to activate quickly. No more identity issues in your customer journey. All your data is matched at the user level. This includes digital campaign interactions, multi-device journeys and in-store purchases. To activate profitable marketing campaigns using your media platforms, leverage improved accuracy in your audience targeting. Automation allows you to save time in activation orchestration. Select the right media platform to invest.

ZetaAnalytics requires a database appliance compatible with its Data Warehouse. Landmark has qualified ZetaAnalytics using Teradata EMC Greenplum and IBM Netezza. For the latest qualified versions, please refer to the ZetaAnalytics release notes. Be sure to have the Data Warehouse, which you will use for drilling data, running before installing and configuring ZetaAnalytics. As part of the installation, you will need to run scripts to create Zeta-specific databases within the Data Warehouse. These require database administrator (DBA) rights. ZetaAnalytics requires Apache Hadoop to perform model scoring and stream data in real-time. Install Apache Hadoop before running ZetaAnalytics. The installer will ask you for the Hadoop Name Server, Map Reducer, and port number.

Your data can be put to work immediately. Experience Platform, the core of Experience Cloud products is an open platform that transforms all your data, Adobe and non-Adobe, into robust customer profiles that are updated in real-time. It also uses AI-driven insights that help you deliver the best experiences across all channels. To create and improve real-time customer profiles, you can bring in data from multiple sources. Checkmark Data validation and standardized XDMs make data easier to understand. Checkmark Start personalizing experiences by using your real-time customer profiles. Checkmark Activate profiles across channels and devices with our dynamic identity graphs. Experience Platform offers powerful application services with unparalleled functionality. All customer interactions can be analyzed in one interface. For instant personalization, activate real-time customer profiles. You can create individual journeys that adapt to customer behaviour.

Software that acquires, learns, and grows customers to maximize growth with mathematical certainty. Machine learning and marketing automation make predictive marketing easier, more efficient, and more enjoyable for customers both online and offline. BuyerGenomics is more than a legacy ESP, CDP or CRM. It has become the Predictive Marketing Automation tool of choice for modern retail marketing professionals. It is crucial to organize and capture customer data. BuyerGenomics constantly updates its 360-degree, multichannel customer profile. BG adapts the content and timing of marketing to provide the best experience for customers. BuyerGenomics converts the insights it has on customers into action and revenue, but it also produces meaningful analytics that will inform your marketing strategy.

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

A great customer experience requires that you have a clear understanding of your customer and their current situation. Many companies have difficulty managing and activating customer data, even though they have more customer information than ever before. This is especially true if you want to personalize at scale and in real-time. CSG CDP brings together all of your enterprise's customer data into a single system. This allows you to drive exceptional customer engagement using a data-driven approach. CSG CDP combines data from multiple sources and unites them into coherent customer profiles. Then, it segments actionable data sets to power your campaigns. This transforms complexity into clear, simple customer-centric action.