ODAIA MAPTUAL Description
MAPTUAL, a ODAIA product, looks at the entire customer journey from beginning to end. MAPTUAL uses cutting-edge analytical tools, AI, and ML to deliver predictive insights to pharma commercial departments on a real time basis. This allows for precision targeting, better resource utilization, and commercial agility. All this is in one software-as-a-service (SaaS), package that works with data you already own. This customer insight tool integrates data from both internal and external sources. MAPTUAL uses proprietary algorithms to provide real-time predictive insights to your sales or marketing teams. This will allow them to better allocate their resources and create highly personalized customer engagement. Market drivers can be used to refine customer targeting. As needed, adjust them in real time. To deliver the best experience, measure, optimize and hyper-personalize your message to the HCP using the best channels.