NEXUS CDP Description
The NEXUS platform combines data collection, processing, governance and powerful custom analytics with BI and AI-driven insight to create a truly intelligent global marketing closed circle. 360-degree customer insights, smart marketing, and personalization allow for data-driven marketing freedom. Realized personalized real-time data-driven intelligent marketing. Multi-dimensional analysis of customer data, custom insights, and BI. Optimize customer experience and manage the customer's lifecycle. Customer loyalty, repurchase rates, LTV, as well as churn rates can be improved. Improve customer service by using real-time insights.
NEXUS CDP Alternatives
Commanders Act
Commanders Act Customer Data Platform allows you to increase sales and loyalty by building meaningful relationships with customers and leads. While new customer acquisition costs are on the rise, conversion rates have remained steady at 2.5% to 5%. Because they can use it to improve their marketing campaigns performance, brands are increasingly collecting data insights, such as behavioral, demographic, and psychographic from every customer interaction. It is imperative that you collect data from each customer and lead interaction. It's also important to cleanse, standardize, and store the data in a centralised database. This database can be accessed by all your marketing channels or used by your customer service and sales agents in your CRM platform. Marketers must be data-driven in order to truly be customer-centric. Marketers need reliable data to evaluate the effectiveness of their marketing strategies.
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FLYDE
FLYDE is a platform that uses AI to increase revenue and margins for brands and retailers by simplifying the management of customer data. It connects your data sources and provides a 360o real-time view of your customers, enabling actionable insight. FLYDE integrates proprietary AI/ML based predictive models that increase customer retention and Customer Value (CLTV), maximize lead-to sales conversion, and boost profits and Return on Ad Spend (ROAS) to 43%. The platform includes features such as 360o profiles of customers, predictive behavioral models and intelligent segmentation that optimize each stage of the customer's journey. FLYDE, with over 15 years' experience, combines the best technology into a single, powerful platform that empowers businesses to unify, and exploit, both online and off-line data. This approach reduces churn and maximizes customer retention. It also facilitates the creation of personalized marketing campaigns.
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Salesforce Data Cloud
Salesforce Data Cloud is an online data platform that allows businesses to collect, harmonize, and analyze data in real time. This creates a 360-degree customer profile which can be used across Salesforce's various applications, such as Marketing Cloud, Sales Cloud, and Service Cloud. It allows businesses collect, harmonize and analyze data in real-time, creating a 360° customer profile that can then be used across Salesforce's different applications, including Marketing Cloud, Sales Cloud and Service Cloud. This platform allows for faster, more personal customer interactions through the integration of data from online and off-line channels, such as CRM data, transactional information, and third-party sources. Salesforce Data Cloud offers advanced AI and analytics capabilities that help organizations gain deeper insight into customer behavior, and predict future needs. Salesforce Data Cloud helps improve customer experiences, target marketing, and data-driven decision making across departments by centralizing and refining the data.
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Bridg
Discover the first customer data platform specifically designed for brick-and-mortar retailers and CPG brands. Bridg makes credit and debit cards into loyalty cards. Loyalty tactics are now available to all customers. This allows retailers and CPG companies to have the same rich insights, targeted marketing capabilities and closed loop measurement as digital brands. Bridg's unique offline identity resolution capabilities allow you to tap into industry-leading accuracy levels and match rates. Match transactions to one person, even if customers use different cards online and in-store. Pre-defined dashboards can be used to display core customer behavior. You can also use preferred business intelligence tools or SQL for advanced analytics. Continuous, ongoing transaction updates to customer profiles enable you to uncover timely and relevant insights.
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Integrations
Company Details
Company:
APEX Technologies
Headquarters:
China
Website:
apextechnologies.com/products/nexus
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Product Details
Platforms
SaaS
Customer Support
Phone Support
Online
NEXUS CDP Features and Options
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