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Description
Activation Studio offers a no-code, drag-and-drop solution that boosts workflow efficiency and campaign effectiveness within Salesforce Marketing Cloud. This tool integrates seamless Customer Data Platform (CDP) features into your SFMC environment, providing functionalities such as audience segmentation, tracking user intent on websites, and lead scoring. Users can easily access all their data through data designer and data extension integrations. The intuitive drag-and-drop interface simplifies workflow management, allowing for faster journey launches—up to 50% quicker. Additionally, users can incorporate scoring rules, web tracking, and various enhancements into their SFMC. As a no-code add-on for Salesforce Marketing Cloud, our solution empowers users to harness the full potential of the platform with ease. Notably, your data remains securely within the Marketing Cloud, and the installation process takes a mere 20 minutes, enabling organizations to quickly optimize their marketing strategies. With Activation Studio, transforming your marketing efforts has never been simpler or more efficient.
Description
Zeta CDP+ offers marketers greater growth potential compared to traditional customer data platforms. By integrating all consumer data—both known and unknown—into a single, real-time, comprehensive view, it continuously transforms consumer behaviors into actionable marketing insights. The "plus" in CDP+ signifies our commitment to collaborating with innovative marketers to enhance revenue, create superior customer experiences, and facilitate digital transformation initiatives. This platform enriches data with over 2,500 intent and interest signals, along with identity resolution, syndication, and activation capabilities sourced from Zeta’s Data Cloud, providing a more actionable and immediate perspective on individual prospects and customers. Marketers can deploy tailored messaging that genuinely connects with their audience. Additionally, Zeta CDP+ stands out as the sole customer data management solution that offers up-to-the-minute interests and real-time intent signals, enabling quick activation that leads to increased engagement and improved outcomes. Ultimately, the ability to harness such dynamic insights is essential for staying competitive in today's fast-paced marketing landscape.
API Access
Has API
API Access
Has API
Integrations
Eyeota
Salesforce Agentforce Marketing
Zeta Marketing Platform
Integrations
Eyeota
Salesforce Agentforce Marketing
Zeta Marketing Platform
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Activation Studio
Founded
2021
Country
United States
Website
activation-studio.com
Vendor Details
Company Name
Zeta
Founded
2007
Country
United States
Website
zetaglobal.com/solutions-data-management/
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling