Salesforce Marketing Cloud Personalization Description

AI and real-time analytics can be used to personalize the customer experience and optimize conversions.

Our personalization engine allows you to treat each customer as an individual, and maximize ROI on your marketing campaigns.

Create personalized experiences using machine learning and AI. Customize everything from webpages to product recommendations, content and more. Using a combination of real-time data and historical customer information, tailor each customer experience to drive a specific KPI. This can range from customer acquisition to retention. Machine learning can improve page personalization, influencing CTAs such as banners and pop-ups. You can test and target your customers' browsing speed, with personalization decisions occurring in milliseconds.

Use AI to synthesize data from in-the moment intent and past business engagements, to identify customer affinities and interests.

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Company Details

Company:
Salesforce
Year Founded:
1999
Headquarters:
United States
Website:
www.salesforce.com/products/marketing-personalization/

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Salesforce Marketing Cloud Personalization Screenshot 1
Salesforce Marketing Cloud Personalization Screenshot 1
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Product Details

Platforms
SaaS
Type of Training
Documentation
Live Online
Webinars
In Person
Customer Support
Phone Support
Online

Salesforce Marketing Cloud Personalization Features and Options

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

AB Testing Software

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Personalization Software

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Salesforce Marketing Cloud Personalization User Reviews

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