Alternatives to SmartDX

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team.

We empower courageous marketers with the technology, insight, and confidence they need in order to improve customer relationships and boost marketing performance. LeadsRx SaaS-based marketing software attribution software captures touchpoints across all channels and captures conversions throughout each funnel. It provides impartial results that are unrivaled in the market. LeadsRx can help you determine which advertising programs are performing well and which ones are wasting your ad-spend. LeadsRx calculates the Return on Ad Spend (ROAS) and provides instant insights to help marketers optimize their budgets across channels. The product also tracks customer journey maps, which show consumer behavior and how marketing programs impact buyer decisions.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Learn how to optimize the performance of every $ spent in your marketing campaigns with Identity resolution and a complete digital marketing optimization solution, activation toattribution. Your business will gain more value. You can improve your real-time performance marketing by leveraging activation and attribution in the same workspace. Our integrated toolset allows for seamless workflows that will improve your ability to activate quickly. No more identity issues in your customer journey. All your data is matched at the user level. This includes digital campaign interactions, multi-device journeys and in-store purchases. To activate profitable marketing campaigns using your media platforms, leverage improved accuracy in your audience targeting. Automation allows you to save time in activation orchestration. Select the right media platform to invest.

Heap is an infrastructure that automates insight for all businesses. Heap is innovative and rich in features. It allows companies to automate user analytics, so they can concentrate on their core business. Core, Warehouses, Conversion, Enrichment and Conversion are all Heap products.

Odyssey is a multi-touch attribute tool that integrates with Google Analytics. It gives you insight into the true performance and effectiveness of your marketing channels. The actionable insights from Odyssey will help you improve your online marketing performance. Odyssey will analyze each traffic source and provide a suggested ad spending for each ad. This will be compared to your current ad spending to identify potential opportunities and bottlenecks. All you need to get started is Google Analytics. Odyssey uses your Google Analytics click data to provide actionable insights. Integrate with all your marketing channels easily You will see the incremental value of every marketing channel at every level. Customers use multiple devices. We've optimized our model for this. Odyssey uses all available data to create a complete customer journey with cross-device attribute. This creates a single view of the entire customer journey.

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.

Identity resolution is the process by which identifiers are matched across all devices and touchpoints to create a single, consistent, persistent profile. Organizations face a major problem in today's digitally connected world. They cannot identify and interact with consumers across channels. The vast majority of online visitors don't log in, buy, or authenticate, which means that there are lost opportunities for engaged consumers. It is important to have a complete view of the customer and the digital identifiers that they use. This will allow for exceptional customer experiences. This is even more important as marketers prepare to deprecate the third-party cookie.

There are two distinct approaches to marketing attribution around the world. The first is the top-down population-based approach. This was done traditionally through multiple linear regression, which severely limited the number and types of variables that could be quantified at any one time. The second approach is bottom-up, where individual cookie-based interactions are combined to create a larger picture. Hamilton AI has created a new generation unified measurement models. Models that can attribute, optimize, and allocate the largest share of marketing budgets. The paid media spend. All this without the drawbacks of the old models.

Adobe allows you to mix, match, analyze and analyze data from any point in the customer journey. You also get flexible reporting and predictive intelligence. You can turn huge amounts of web data into actionable insights with our award-winning tools. We accept data from all channels. All data can be brought together to provide real-time insights that are based on 360-degree customer views. This opens the door to better decision making. Use powerful attribution to identify the reasons behind every conversion and make informed investments. We make difficult things simple. With just a click, our AI and machine learning reveal hidden opportunities and provide answers for everyone. It's no longer enough to report visits and measure page views. You need to measure customer pathing and traffic sources. Content effectiveness, video engagement, and content effectiveness are all important factors in maximizing the power of the internet. You need to know more about who is visiting your site. You must understand why. To determine the best page or product for them to see.

Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

LayerFive uses patent-pending AI technology for identifying consumers across all enterprise data sources. This includes online (e.g. website) and offline (e.g. CRM, Loyalty and Order Management), and creating a unified consumer profile. This platform is used to increase marketing ROI by up to 2X+ using our omnichannel attribution and consumer journey analytics solutions. We also help businesses comply with data privacy regulations, such as GDPR, CCPA, etc. By making consumers' profiles available to consumers directly for self-serve privacy compliance, enterprises can save money and reduce the risk of non-compliance. Patent-pending, probabilistic identity resolution technology that unifies consumer data across all enterprise data sources. LayerFive's first party tag allows for the collection of highest quality data from enterprise websites without affecting data quality due to third party cookie loss.

Weberlo, a marketing attribution software, excels in providing real-time, cookieless tracking, crucial for precise marketing analysis and adherence to privacy norms. Its key focus is on maximizing Return On Ad Spend (ROAS) through in-depth ad tracking capabilities. The software offers comprehensive insights into organic traffic sources and the complete customer journey. It is designed for seamless integration with various platforms, enhancing the ease of analytics and setup processes. Weberlo's real-time ad budget optimization and precise audience targeting are standout features, alongside its ability to track the lifetime value of customers and its deep integration with payment systems for accurate financial reporting. The software notably enhances ad performance by feeding high-quality data back to ad platforms, thereby facilitating more effective optimization and cost reduction.

TrackAd is a technology company that develops technologies that improve the performance of digital advertising campaigns. They address the challenges of attracting new customers, monitoring ROI, analysing contribution, and automating data collection. They are used by over 150 clients in Europe, including Cdiscount and Decathlon, E. Leclerc, Sephora, and Sephora. The TrackAd suite consists of 4 products. . TrackAd 360: Multichannel attribution and cost-centric analysis . TrackAd Lead: Analysis of the ROI of Lead Generation . TrackAd Collector: Automatic collection of advertising investments . TrackAd Affiliate: Antifraud and CPA publisher management

To decode customer behavior, optimize ROI and determine marketing's impact on revenue and pipeline, you need to factor-in your marketing efforts. A robust integration to your martech stack results in a one week onboarding cycle. Flexible and configurable attribution engine that allocates conversion credit to the relevant touchpoints. Consumer-grade User Experience for Analysis, defining Custom Events, and Dimensions. A collection of curated templates that are based on the best practices of high-performing teams around the world. To get a holistic view of marketing performance, stitch customer journeys from the first touch to the final win. AI Engine continuously analyzes and diagnoses key metrics and highlights insights and recommends. You can see the whole Marketing Funnel without any dependencies.

Consumers today move at lightning speed across devices, channels, and real-world locations in today's hyperconnected, connected world. It can seem almost impossible to keep up with customers and their data in order to deliver relevant experiences. It doesn't have it to. MarketingConnect by Experian Marketing Services identifies customers to create a complete customer profile. This profile connects multiple touchpoints and transcends channels and devices. It also combines offline and digital behavior. This creates a persistent, privacy-compliant identity that covers all aspects a consumer's daily life. Unify disparate data points across offline and internet touchpoints to create a comprehensive picture of your best customers or prospects. Marketers can use our people-based graph, which is based on over 50 years worth of referential data to accurately and consistently connect real people and households with data points.

Our cutting-edge tracking software will help you get the most out of your marketing budget. TrackBee is compatible with all advertising channels. The channels are easily integrated. We also actively contribute to the enhancement of these advertising platforms by sending real-time information back to the platforms. Our solution will help you track with ease, despite iOS 14,5, cookie consent and ad blocking. Connect your store, sign up and you're ready to go. Get a comprehensive overview of all your marketing channels in one dashboard. We send data back to the pixels in order to improve the performance of your ad platform. Smart data can help you optimize your ad spending and minimize losses.

The world's first real time cookie-less identity graph powers data, activation and attribution. Stirista is here! We help you to improve your first party data, and get new customers with addressable multichannel campaigns. Our industry-leading identity spine allows you to quickly onboard data and get campaigns up and running quickly - from CTV, display to social media and email. All this with real-time attribution across all your digital - as well as physical - footprints. Our Identity Graph updates in real time as individuals navigate their daily lives across digital and physical footprints - even CTV. No more wasted advertising dollars. No more missed personalization.

We provide marketers with privacy-compliant, addressable audience data to help them reach new customers, improve marketing analytics, gain deeper insights, and boost the performance of omnichannel campaigns. Identify, engage, and reach your best customers through digital touchpoints. Unlock your data's value for business growth. With a better understanding of audience data and consumer profiles, you can improve your marketing and advertising campaigns. Connect directly with one of our audience specialists to determine and build the most effective audience plan for your campaign goals. Eyeota, the global leader in audiences for insights, targeting, and personalization, removes the barriers created by data silos, and integrates across all digital channels and categories. Eyeota combines online and offline identifiers into powerful audience-targeting information for B2B brands and B2C advertisers.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

Resulticks empowers brands with data-driven communications to their audience and drives business decisions using its AI-powered big-data cloud solution. Resulticks, the world's first customer-data blockchain, unlocks amazing digital transformation potential by providing a 360-degree view of the customer through data consolidation. Resulticks is fully integrated, built, and proven to scale. It combines a powerful audience platform, true omnichannel orchestration and advanced analytics into one intuitive, flexible solution. This allows for measurable business results through individualized and real-time communications. Resulticks' Omnichannel Audience Data Management Platform doesn't just integrate your data. It is the integrated, scalable engine which transforms, augments and activates large data to achieve a single customer view and enable sophisticated segmentation.

Roasberry, a comprehensive marketing analytics platform, is designed to simplify data analyses for ecommerce marketer. It integrates seamlessly into platforms such as Shopify, Meta Ads and Klaviyo. Pinterest Ads and Google Ads are also supported. Key features include ad analysis for tracking and improving ROI. Pixel tracking for accurate cross platform conversion attribution. And customer journey mapping for enhanced engagement. The platform offers visitor segmentation to create personalized campaigns, and 'Ask Berry', an AI-driven tool that provides instant, data driven marketing insights. Roasberry’s intuitive interface and advanced models of attribution enable brands to evaluate the best-performing sales channels, making data-driven decision-making more accessible. It also offers growth-oriented integration technologies and solutions, giving businesses flexible integration options.

Measured provides marketing insight, cross-channel view and media incrementality testing. You can turn on 100+ audience-level experiments on Google, Facebook, and 70+ integrated media platforms. Identify Media Waste, Scale. Up to 30% Marketing Efficiency. Powered by incrementality measurement Ask us today for a free demo! Solutions available: - Cross-Channel View of Marketing Spend, Marketing Attribution - More than 70+ integrations on major media platforms like Google, Facebook and Verizon Media, Criteo. AdRoll, SnapChat. YouTube, and many more! - Run A/B, incrementality, and always-on tests seamlessly - Integration is simple, you can be up and running in less that 24 hours - Learn how to maximize your spending without a stressful stress test

AI Driven Campaign Optimization. Deep learning algorithms transform unique users into your ideal marketing strategy. Not all conversions happen immediately. Attributy analyzes the user's past data for several months to identify any touchpoints that may have influenced a purchase decision. This allows dynamic attribution algorithms to build a very accurate picture of the channel's value. These tools are not able to be used for single-channel attribution. Many people underestimate the impact of each channel they measure and underestimate the cumulative, long-term effect of a campaign. Attributy's artificial Intelligence algorithm focuses on the user and follows each customer journey from initial touchpoint to purchase. Each ad is given credit proportional its true value in customer conversions.

For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs, across all your global marketing initiatives. We understand every enterprise has its own set of requirements and constraints, which is why MRP puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. At your discretion, you can deploy our predictive insights as a standalone or integrated solution and can even activate our seasoned, global, multilingual ABM experts or tap into our built-in omnichannel deployment services.

Campaign measurement for Web and mobile using people-based attribution. Campaign visibility across all platforms, channels and devices. A customizable dashboard that presents holistic measurement metrics. Airbridge's measurement capabilities enable you to analyze the performance and effectiveness of your marketing campaigns using a variety of metrics, including engagements, uninstalls retention, impressions cost, revenue, cost, and cost. You can measure and attribute conversions to the correct media, device, platform. Our statistical multi-touch models and last click allow you to track non-linear customer journeys. You can also determine the value of each campaign, channel, platform, and search keyword in influencing customer conversions. For accurate measurement, you can create custom detection parameters that are compatible with validation rules. Airbridge will eliminate wasteful spending on ad fraud.

Wizaly uses algorithmic attribution to optimize your media mix. It provides a 100% data-driven view of the performance and effectiveness of each channel. Wizaly Online Media optimizes your digital marketing ROI using algorithmic attribution and presents a unified view of your marketing performance. Wizaly Offline Media analyzes interactions between online media and offline media, and drills into each channel’s performance, branding to conversion. Wizaly Omnichannel integrates purchase made in branches, stores, or call centers to give an integrated view of your Omnichannel marketing performance, including ROPO analyses. Wizaly's product module analyzes the correlations between products, customer profiles, and marketing channels to help you leverage the right products and increase your e-commerce strategy.

Some foundational IDs may soon disappear, while others IDs will continue to grow. Roq.ad is ready for this day. Perhaps it's time to find a new partner in identity. Users want a personalized customer experience and more privacy protection. Companies want more insight. Can we have it both way? The short answer is yes. You can expand your audience's device pool by adding additional devices that are specific to your target audience. You can create seamless brand communication across all devices and a holistic customer journey. Cross-device insights allow you to dig deeper into your own data. The Roq.ad Private Identity graph is tailored to your business's needs. Roq.ad assists leading brands in digital advertising and digital analytics by using Cross-Device Technology. Roq.ad uses probabilistic modelling to analyze anonymous data from multiple sources such as website traffic, mobile applications, and media campaign traffic.

Unmatched visibility into marketing performance allows you to prove and improve your impact. What's working and what's not? Every marketer must be able answer this question. It's for this reason that every B2B team needs revenue-attribution. Adobe Marketo Measure provides marketers with unmatched insight into their impact on the bottom-line. With attribution that accurately measures every touchpoint of the customer journey - digital and offline, paid or organic, marketing and sale - identify the channels and campaigns that deliver the highest revenue and ROI. Adobe Marketo Measure connects and unifies disparate data so you can spend less time on tedious tasks and more time on insights. Get accurate data, without the hassle of broken spreadsheets or duplicate conversion counting. There is no one-size-fits-all solution when it comes to attribution modeling.

Tapad has partnered brands to maximize their digital marketing investments for years to come by creating the strongest global cross-device digital identification graph. Tapad Graph allows marketers to identify a brand customer, or related household, across multiple devices. This unlocks key use cases for programmatic targeting, media measurement and personalization globally. With a better understanding and connection to consumers across all devices, you can connect with them via multiple touch points. Reach more consumers with more digital IDs. Scale to new, undiscovered customers. Expand your reach by combining your existing data with new devices. You can customize your messages across earned, paid, and programmatic efforts. Tapad works with brands and agencies to ingest device identifications from their platforms, data stacks, and expand their graph with new devices at the household or individual level.

VentiveIQ has developed an independent and open data platform that focuses on cookieless identity resolution and audience marketing. VentiveIQ simplifies the integration of data, target groups and evaluation of results for customers who are concerned about cookie expiration or omnichannel activation. VentiveIQ offers the tools and resources AdTech companies, publishers, and agencies require to develop long-lasting strategies that address audience engagement and identity resolution. These organizations can not only survive, but also thrive when faced with challenges such as cookie deprecation or escalating costs for data. Our goal is to enable seamless activation across multiple channels, making it easier for companies to connect with their audiences.

Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.

Tealium Customer Data hub is an advanced platform that unifies, manages, and activates customer data across multiple touchpoints and channels. It allows businesses to create a real-time, cohesive view of their customers by integrating data from mobile apps, websites, and other digital sources. This centralized data center empowers organizations to deliver customized experiences, optimize marketing strategy, and enhance customer interaction. Tealium Customer Data Hub offers robust features such as data collection, audience segmentation and real-time orchestration of data. This allows businesses to transform raw data into actionable insight, driving more effective interactions with customers and improved business outcomes.

Upstack Data has been rated the #1 toolkit for data driven marketing. We offer comprehensive web analytics, advanced ad platforms integrations, and Meta CAPI powered by our industry leading identity resolution technology. We help Shopify marketers and brands leverage their first-party data in a manner that captures more revenue, and drives profitable brand expansion.

Attribution is a multi-touch attribution company that provides marketers with the data they need to convert more customers and maximize their ROI. Attribution is a patent-pending company that provides the most complete performance visibility, unmatched usability, and 100% data fidelity to help optimize your marketing mix for your buyer's journey.

Marketing is personal. Marketers need to know more about their customers and prospects. Our proprietary data assets provide marketers with the most complete picture of the American consumer. They have access to over 10,000 highly-predictive behavioral and demographic indicators, as well as the most comprehensive multilingual data. Our industry-leading Identity Graph connects data from multiple sources and provides intelligence that allows you to execute seamless multichannel engagements. Our multichannel execution solutions, coupled with powerful analytics modeling capabilities, will increase your marketing effectiveness and increase your ROI on every dollar.

Throtle is a leader in identity and data onboarding. Throtle offers brands and marketers the most accurate 1:1 view of customers thanks to its best-in-class data technology. Throtle is proud to connect people to data and devices accurately, and drive personalized marketing based upon real people. Visit throtle.io for more information. Get the best view of your customers. Throtle provides the best in class onboarding and identity solutions. Identity is dynamic and constantly changing. Consumers are constantly moving between a variety of apps and devices, leaving behind fragmented data trails. Marketers are often left asking: Who is the person behind the screen we're talking with? Recognize and understand your customers across all channels, screens, and stages of their journeys.

All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.

All marketing investments should include verified customer insight and ROI. Semcasting pioneered IP targeting and machine learning to maximize customer reach on all devices. This was done with complete transparency. Our technology, which is twice patentable, allows organizations to onboard CRM data and create new prospect audiences. It also allows them to identify qualified leads and monitor audience performance. Cookies have been used for audience targeting. Cookie onboarding is limited to 30% of your audience, often with a 3X rate of duplication among unique users. Target your audience at home, school, or work on their desktops and laptops, tablets and smart phones, as well as IP radio, smart home devices, and Connected TV. Semcasting's IP targeting technology allows for reach to more that 400 million unique devices and networks, with more than 2 billion IP addresses. Smart Zones automatically scores, scores, and enhances mailing lists, CRM file, or IP addresses with 750 deterministic characteristics.

Big data analytics provides robust consumer insights to enable intelligent B2C mobile messaging. Terragon Audience Profile, as our platform UID provides an additional layer of security by encrypting and anonymizing PIIs (Personal Information Identifiers). Data-driven marketing SaaS platform accelerates growth for African businesses. The profiles on the platform have already been segmented based on various data sets, including demographic, locational, transactional, technological, and interests (sports enthusiasts, fashion lovers, digitally savvy consumers, etc.) to ensure superior campaign performance.

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

Privacy-friendly attribution, modern Bayesian statistics and automated data pipelines can help to reduce wasted marketing spend. Recast clients can increase their blended ROI by 10% in 6 months. This allows for faster and more efficient growth. Recast doesn't use cookie or user-level data. This makes it easy to set up and won't be affected by privacy regulations that may affect other measurement methods. Recast can help you optimize your marketing performance by accurately measuring your marketing's impact in real-time. Recast was designed to assist modern marketers in adjusting spend based upon real-time performance. Confidence intervals are provided for every ROI, saturation curve and time shift estimate. Predicts where the next dollar is most effective, as they are different and more impactful concepts. Recast's fully Bayesian model allows us to incorporate your business context into the code.

Get the most detailed, automated, robust attribution data for optimizing marketing performance right out of box. Do not use a homemade solution to determine your ROI. You need dedicated attribution, you need rampmetrics. Capture the 80-90% you're not using. Move away from the minutia to the marketing. You'll have all the information needed to make informed decisions. Rammetrics collects data in multiple layers and verifies both online and off-line content to provide the most automated conversion tracking available. Install a script on your landing page or webhooks and rampmetrics will track conversions automatically, monitor data and identify mistakes. It will also analyze your entire funnel. After rampmetrics analyses your entire funnel and related activities you will receive up to 400x multi-dimensional data which can be configured in customizable views.

Keen is the only system that can provide both historical measurement as well as predictive, prescriptive planning to optimize marketers' spend across all channels. This is tied to financial impact. You can quickly make data-driven decisions and add data as you go. Keen's marketing elastic engine estimates can help you consider all channels, even ones you haven't tried before. Next, run scenarios to create a plan that balances financial goals and risks. Marketing mix, multi-touch attribute and other ways to measure past performance are all common marketing metrics. How do you choose your next best opportunity, especially when it's not in your preferred channel? Or when there is high uncertainty, such as in a pandemic. Keen's SaaS platform allows you to accurately predict future performance across all channels, so you can make better decisions about how you drive growth.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

Response Management tracks the lead progression through the funnel and ties lead responses to revenue. Get precise, detailed marketing and sales funnel metrics. Campaign Attribution allows you to evaluate campaign performance and gain insight into each campaign's impact on revenue, pipeline, and other metrics. Optimize your marketing with confidence Matchmaker connects leads with accounts in your CRM using smart, customizable matching technology. Sales and marketing can engage accounts intelligently by enabling Matchmaker. Based on Response Management, digital marketing can be measured from anonymous first touch to closed wins by connecting anonymous digital touches with known leads in your CRM. Our solutions have been used by thousands of B2B marketing and sales professionals to boost their performance measurement.

Objective Platform offers tools that will help you reach your goals in the most cost-effective manner or to get the best return on a fixed budget. Don't rely solely on channel-specific metrics. Assess the impact of marketing investments on your business goals. Your single source of truth Objective Platform automates data ingestion, validation, and harmonization across 200+ sources. You will get results faster and more accurately. You can use modelling to assign business outcomes to media investments or other relevant factors. Transparent and objective. Our battle-tested dashboards, reports and reports will help you understand the driving forces behind media and marketing performance. The platform allows you to quantify the marketing investment value and identify outliers. These insights will help you to experiment.