Compare the Top Conversion Tracking Software using the curated list below to find the Best Conversion Tracking Software for your needs.
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Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.
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PixelMe is a smart SaaS platform that enables smart marketers to attribute their customers' data. We are trusted by over 12,000+ companies worldwide. Smart Attribution and Audience Builder solutions can help you monitor, analyze, optimize, and optimize your marketing. The core features include marketing attribution, customer mapping, ROI tracking and paid acquisition measurement. Link retargeting, management, URL shortening are also available. Smart Attribution tracks every customer touchpoint and displays your ROI across acquisition channels to automatically identify your most effective channels. Audience Builder allows you to create retargeting audiences by clicking on your links. This will increase CTR and conversions. You can shorten and brand links, add UTM tags for traffic sources, and view link analytics to optimize campaigns. PixelMe was established in 2017 as a remote company. We are a global team with three cofounders based in France. Transform your marketing reporting now! Register for pixelme.me today!
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Seeing what's happening on your website or apps can help you accelerate growth. Kissmetrics is ideal for SaaS product or marketing teams. We provide the information you need in order to acquire qualified prospects, convert more trial customers into paying customers, and decrease churn. Kissmetrics is also suitable for ecommerce product marketing and product teams. We provide the information you need in order to optimize your checkout funnel, convert loyalists into customers, and increase your customer's lifetime value.
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TapClicks is a marketing platform and reporting dashboard that provides an end-to–end solution for media companies, agencies, brands, and enterprises. TapClicks allows teams to save time, increase their service and grow their business by reducing the cost of marketing reports generation and distribution. TapClicks' unified marketing operations platform includes tapOrders and tapReports as well as tapWorkflow and tapAnalytics.
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The preferred call tracking platform for Search, Display, and Print Advertisers. AvidTrak was developed to solve some of the offline conversion tracking issues that our clients were experiencing. Our expertise in PPC advertising and internet advertising means that our call tracking solution is perfect for professionals. You can track phone calls back to all marketing channels, including search, social, display, and print, using AvidTrak's numbers and tracking software. Enterprise Call Tracking - Save big on call tracking costs by using your own numbers and minutes with AvidTrak software. Dynamic Phone Number Insertion can help you determine which PPC keyword is most effective in creating phone calls leads. Conversion Path Report can help you identify which web pages are most popular with your audience and generate calls. Record your calls and listen on any device.
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Windsor.ai
Windsor.ai
$19 per month 1 RatingAll marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets. -
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Heap is an infrastructure that automates insight for all businesses. Heap is innovative and rich in features. It allows companies to automate user analytics, so they can concentrate on their core business. Core, Warehouses, Conversion, Enrichment and Conversion are all Heap products.
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ClickMeter
ClickMeter
$29 per month 1 RatingClickMeter's goal to help marketers maximize their conversion rates and take control of their marketing channels is its goal. Users can manage, compare, and optimize all of their links through a single virtual platform that offers a variety of tools. ClickMeter is a private company that has been financed by Business Angels. We are happy to do business with investors who can make strategic contributions and have proven track records in e-business. We are not currently looking for investors. However, if you fit this criteria we would be happy to talk with you. -
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Measured provides marketing insight, cross-channel view and media incrementality testing. You can turn on 100+ audience-level experiments on Google, Facebook, and 70+ integrated media platforms. Identify Media Waste, Scale. Up to 30% Marketing Efficiency. Powered by incrementality measurement Ask us today for a free demo! Solutions available: - Cross-Channel View of Marketing Spend, Marketing Attribution - More than 70+ integrations on major media platforms like Google, Facebook and Verizon Media, Criteo. AdRoll, SnapChat. YouTube, and many more! - Run A/B, incrementality, and always-on tests seamlessly - Integration is simple, you can be up and running in less that 24 hours - Learn how to maximize your spending without a stressful stress test
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Nimbata is the #1 call tracking and conversion attribution platform enabling marketers and businesses to track phone calls generated by their marketing campaigns. It provides features such as call recording, call tracking, and call analytics to give businesses insights into the performance of their marketing campaigns across multiple channels, including website, social media, PPC advertising or even SEO. Nimbata offers a range of native integrations with the most popular tools in your martech stack, such as Google ads, Meta Ads, GA4, Hubspot, Salesforce, and Slack, as well as an API that enables you to help businesses streamline their workflows and improve their data analysis capabilities. It provides valuable insights into the performance of marketing campaigns, allowing marketers to optimize their strategies and improve their ROI.
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No matter what, deliver great experiences. It is more important than ever to connect with customers. We can help you with scalable messaging for marketing, sales, and support. Intercom is the #1 Business Messenger for your customers and yourself. Intercom can help you drive growth at all stages of the customer journey. Intercom's chatbots and livechat capture more of your top leads and convert them quickly. With tailored activation and onboarding messages, you can set your customers up for success. Our support solution provides real-time tools and rich insights that will make your customer experience unparalleled.
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Adobe Analytics
Adobe
6 RatingsAdobe allows you to mix, match, analyze and analyze data from any point in the customer journey. You also get flexible reporting and predictive intelligence. You can turn huge amounts of web data into actionable insights with our award-winning tools. We accept data from all channels. All data can be brought together to provide real-time insights that are based on 360-degree customer views. This opens the door to better decision making. Use powerful attribution to identify the reasons behind every conversion and make informed investments. We make difficult things simple. With just a click, our AI and machine learning reveal hidden opportunities and provide answers for everyone. It's no longer enough to report visits and measure page views. You need to measure customer pathing and traffic sources. Content effectiveness, video engagement, and content effectiveness are all important factors in maximizing the power of the internet. You need to know more about who is visiting your site. You must understand why. To determine the best page or product for them to see. -
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Google Marketing Platform is a unified platform for advertising and analytics that enables smarter marketing and better results. Small businesses will find these tools easy to use. You can get free tools to maximize your marketing efforts, including site and app analytics, intuitive testing, and more. Advanced solutions for large companies. With a complete range of analytics and advertising solutions, you can build deeper relationships with customers to drive better marketing results. All marketers can benefit from integrated solutions. Google Marketing Platform Partners can help you achieve more in your marketing, whether you need help with a single project, or a longer-term partnership. No matter if you are using a single product, or the entire Google Marketing Platform, we will be there to help you.
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Everflow
Everflow
Customer 13 RatingsEverflow is the smarter Partner Marketing & Tracking Platform. Manage partners across both mobile and digital environments, track all performance marketing channels, while consolidating your analytics. Everflow provides speed and scale through Google Cloud infrastructure, automated optimization through SmartSwitch, and accessible reports for deep diving into every user's click. We address several major issues in the industry through: Scalable Infrastructure built on Google Cloud (Case Study) - The current growth rate for mobile traffic is a 79% increase year-over-year (Ericsson, 2018); therefore, any platform that wants to handle both mobile and desktop needs the infrastructure to handle this staggering growth in traffic. Drilling Down on Performance - Modern partners are global and promote through multiple placements or sub-publishers. It’s critical to be able to quickly evaluate performance by each GEO, city, and placement. Deterministic Fraud Blocking - We let clients to set clear rules about the kinds of traffic that should be considered unnatural, and automatically block any traffic that violates those rules. -
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Google Analytics
Google
61 RatingsGet to know your customers. Gain a deeper understanding about your customers. Google Analytics provides all the tools you need to analyze data in one place. To better assess the performance of your marketing, content, and products, you need to understand your site and app users. To get the most from your data, use Google's unique insights or machine learning capabilities. Analytics can be used with Google's publisher and advertising products. This allows you to use your analytics insights for reaching the right customers. Easy-to-use interface makes it easy to share and process your data. You can also share reports. Analytics intelligence, detailed reports, and many other features will help you get the most out your data. You can easily access data from other Google solutions while you work in Analytics. This streamlines your workflow and saves time. Get deeper insight into how users interact with your site through Google Ads campaigns. -
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Smart, simple online CRM. You can build stronger customer relationships, increase sales, and save time. Organize all your customer information in one place. You can track conversations, see the history, and provide more personal experiences. You can tailor your sales pipeline to suit your sales process and spot deals that need your attention or are about to land. With our insightful reports, you can easily identify the activities that have the greatest impact on your sales figures and make better business decisions. You can use Shape Capsule to organize your teams and ensure they only see what they need. Report on their progress and focus their activity. Capsule integrates seamlessly with popular apps such as G Suite and Mailchimp. Capsule Mobile provides caller ID and reminds to save a note in your CRM every time you call. All Capsule features are available on Android and iPhone.
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DashThis is an automated reporting tool for marketing agencies and marketers. It's designed to create beautiful reports in a matter of seconds. DashThis is simple to use and highly customizable. DashThis integrates with 35+ marketing platforms, including Google Analytics, Facebook and Twitter, Google Ads, as well as many other tools.
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MarketPlan.io
ConversionFly
$10 per month 1 RatingAll your marketing strategy needs can be managed from one place: plan, execute, project, optimize, and report. Marketplan's canvas can house your entire campaign. Stop juggling multiple marketing apps and connect all aspects of your marketing to one dynamic, live updating map. Keep your team on the same page (literally). You can assign tasks, chat, send files, make comments, and get progress notifications. All this without ever leaving the app. Never underestimate or overspend again in your marketing. Before you set up your campaign, calculate your CPC, total Adspend, visitors, leads and conversion rates. Real numbers, real decisions, real profit. Real-time analytics allow you to dynamically track your Live campaign. Your funnels are not just plans in the marketplace. They're real campaigns that change in real time. -
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Impartner PRM
Impartner
$1580.00/month Impartner unlocks the potential of your partner ecosystem by helping you Manage, Optimize and Accelerate every step of the partner journey. Our platform supports industry-leading global enterprises, including several CRN 5-S Award-winning channel programs and designated Chief Partner Officers. At Impartner, you can be confident in knowing that not only are your business needs being supported by our innovative solutions but that you are also in excellent company. -
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StataPile
StataPile
$8.00/month/ user StataPile is an artificial intelligence platform that improves sales and customer service performance. It provides analysis for every customer interaction. StataPile allows users to train and monitor agents with no bias, track conversion rates and resolution rates, receive custom notifications and redact sensitive information. StataPile offers many features, including VOIP integration, custom employee portal, call reporting and automatic quality assurance. You can also playback and search recorded calls. -
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Crazy Egg
Crazy Egg
$24 per monthImprove your website. Instantly. Snapshots, Heatmaps, and Recordings allow you to understand the customer journey. You can use our visual reports and individual session recordings for a deeper understanding of your website visitors, including where they are coming from, how they navigate, and where they get stuck. This will help you make design changes with confidence. Data-backed decisions will have a positive impact on your bottom line. Crazy Egg A/B testing will let you know that you have chosen the right content placement, color, image or copy to convert more customers. You can create or modify content without the assistance of a developer. You can change the style of elements such as fonts and colors, or hide them using our editing tools. Once you are satisfied with your changes, you can publish them directly to your website. We are here to help you improve your website's functionality, fix any problems, and test new ideas. -
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SplitMetrics Acquire
SplitMetrics
$800 per monthAn Apple Search Ads Partner, SplitMetrics Acquire (formerly SearchAdsHQ) is a platform designed to help mobile marketers scale Apple Search Ads seamlessly and profitably. The platform is empowered with automation tools, bulk management, AI-based optimization, and market insights. SplitMetrics was the 1st company to build the Apple Search Ads management platform in 2017 and has been constantly improving solutions, growing expertise and gathering the best practices and benchmarks. -
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Leadtosale
Leadtosale
$40 per monthLeadtosale offers a tracking solution to lead generation dependent businesses. - You are looking for a way of tracking customers' on-site activities in the tools they use such as Google Analytics, Facebook Ads, and HubSpot. - They want to expand their tracking to include phone leads, attributed back web sessions. - Close the loop with CRM integrations that send revenue data back into their online marketing tools, when leads convert to sales. Leadtosale will take your conversion tracking to the next stage. -
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ROIVENUE
ROIVENUE™
€99 per monthROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend. -
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Dreamdata.io
Dreamdata
$999 per monthDreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights. -
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AnyTrack
AnyTrack Analytics
$50 per monthAnyTrack.io, a conversion tracking platform, syncs your offline and onsite conversion data with your Google Analytics and Facebook Pixel, and your ad networks. This allows you to easily make sense of all organic and paid traffic. AnyTrack's attribution engine intelligently routes conversion data across all your marketing tools. This allows you to fully leverage multi-channel marketing campaigns, build targeted remarketing audiences, and scale your campaigns with confidence. -
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Referral Rock
Referral Rock Software
$200 per monthReferral Rock makes it easy for customers and partners to refer your company, unlocking the hidden potential of your brand. Referral Rock is a top online referral marketing platform. It helps you generate buzz about your brand on social media, email and mobile. Referral Rock is flexible, scalable, user-friendly and offers easy hosted deployment with standard integrations through Zapier, Widget and iFrame. Key features include employee referral management and conversion tracking, affiliate marketing, referral partners list, and referral source tracking. -
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TRACK Pulse
TRACK Hospitality Software
$3.00/month TRACK Pulse, a communications platform that is all-in-one for hoteliers, is a complete solution. TRACK Pulse is a cloud-based platform that combines sales, marketing, email automation and CRM tools to enable hospitality companies convert leads into direct bookings. It provides easy-to-use conversion tracking and scoring, integrated emails, detailed reporting, dashboards, and many other features. -
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Retreaver
Retreaver
$1.00/month/ user Retreaver, a cloud-based call centre solution, tracks, tags and routes calls to specific departments or agents. We help marketers, agencies, and brands analyze inbound calls, manage caller profiles and dynamically route calls. We also track conversions, analyze ROI, and generate reports. You can personalize customer experiences, reduce call times, and improve customer satisfaction by leveraging powerful CRM databases and real-time tracking. Retreaver allows you to create your own call data properties using custom tags. These tags are associated with a number or a phone call, giving you greater control over your campaigns. We can pass these savings to you by optimizing our operating expenses. We do not have any monthly contracts and offer competitive pricing for our clients. Contact us for a quote. -
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ActiveConversion
ActiveConversion
$595.00/month ActiveConversion is a complete platform that connects publishers and B2B advertisers to generate qualified leads using identity resolution and intent data. Our technology can work with more than 80% of North American B2B publications and has consistently provided advertisers with 5-10X higher ROI from digital campaigns. -
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TUNE
TUNE
$499 per month paid annuallyThe TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond. -
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Funnel Science
Funnel Science
$99 per monthFunnel Science®, a conversion tracking app, is very simple to use. It allows you to access all your calls, texts and emails from one place with just one sign-in. This streamlines your business and increases your marketing. It has been proven to increase sales by over 1,000%. Our team of Google Experts is here to help bridge that gap between sales and marketing. Our all-in-one CRM & Call Tracking Software will help you gain a competitive edge over your competitors. Predictive analytics allows you to use data to your advantage. -
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Balto
Balto
Software that allows you to close more calls. Balto helps you sell more, optimize your sales team and grow your business. Balto is the first live call guidance software. 1. 1. Balto is the first real time call guidance software. Balto, powered by AI, analyzes speech on both ends of a call and instantly delivers crucial information to reps who use Balto. 2. Dashboard Suite Balto, tracks all your calls. The ability to track conversations means that you have clear data about which reps say what they should, what questions they ask, and what value propositions they convert well. Balto includes a data studio that provides deeper insights into call strategy. 3. Always Optimizing Callers receive real-time guidance so they know what to say and can close more business. -
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Funnelll
Funnelll
$1.99 per monthTurn your websites into Sales Engines! You can capture the most important actions that users take on your site and optimize your sales funnel to drive Conversions and Sales. No programming required! With a simple swipe of a button, you can link your analytics and ad account so they can share data and receive data. Track and share customer actions between your website, marketing tools -- No Coding Required! Tracking data can be used to optimize your marketing campaigns for driving sales. Our easy-to-use tool makes it easy to choose which elements you want to track on your website. There is no need to add or maintain tracking codes. You can set up tracking once and have it replicated across providers such as Google, Facebook, or Twitter. This will ensure that all your campaigns are using the same version data for optimization and reporting. You can quickly create funnel visualizations and identify bottlenecks. Also, you can see what is driving customers through each stage. Learn about your organic and paid sources and how they perform across all platforms. -
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Ringostat
Ringostat
$39 per monthPlatform to increase your marketing and sales. We make it easy to identify revenue sources and source of conversions by bringing data together in one interface. Ringostat reports provide information about the ad source, campaign, and keywords that generate calls from customers. This allows you to understand the effectiveness of your advertisement. Clear custom reports with 32 parameters allow you to analyze all phone calls. If you need to connect new numbers for tracking, you won't be required to wait for weeks. We can activate new phone numbers to track your calls within one business day. End-to-end analytics allows you to analyze the effectiveness of advertising by the most reliable metric -- revenues. A business cannot be oriented on only interim conversions. For example, clicks, calls, etc. These don't always translate into sales. End-to-end analysis combines data from advertising systems with revenue from CRM to show costs. It also recreates the customer journey, from the first advertisement to the purchase. -
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SmartDX
SmartDX
$100 per monthSmartDX transforms the way you track and identify audience members. It maps their cross-device journeys and delivers contextual omnichannel interaction. SmartDX is a powerful alternative for cookies that minimizes lags and delays in the customer journey. Capture individual journey insight and diverse audience attributes such as device, channel and conversion, offer and implicit and explicit behavior insights at the point of click and endpoints. Differentiate between known and unknown individuals, and resolve the multiple identities of each audience member across channels. Use progressive profiling to continually enrich existing audience profiles. Customize communications and audience experiences. Smooth omnichannel handoffs. Deliver seamless journeys. -
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Adjust
Adjust
Adjust, a mobile measurement firm, allows you to centralize all your marketing activities. Adjust allows users to track all their marketing channels and aggregate their conversion information for detailed analysis. Adjust offers real-time protection from mobile ad fraud. Adjust provides users with clean marketing attribution data that allows for precise analysis. Adjust allows users to quickly and easily gather valuable mobile marketing data points. -
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Attribution
Attribution
$1000/month Attribution is a multi-touch attribution company that provides marketers with the data they need to convert more customers and maximize their ROI. Attribution is a patent-pending company that provides the most complete performance visibility, unmatched usability, and 100% data fidelity to help optimize your marketing mix for your buyer's journey. -
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AppsFlyer
AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com. -
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Keen
Keen Decision Systems
Keen is the only system that can provide both historical measurement as well as predictive, prescriptive planning to optimize marketers' spend across all channels. This is tied to financial impact. You can quickly make data-driven decisions and add data as you go. Keen's marketing elastic engine estimates can help you consider all channels, even ones you haven't tried before. Next, run scenarios to create a plan that balances financial goals and risks. Marketing mix, multi-touch attribute and other ways to measure past performance are all common marketing metrics. How do you choose your next best opportunity, especially when it's not in your preferred channel? Or when there is high uncertainty, such as in a pandemic. Keen's SaaS platform allows you to accurately predict future performance across all channels, so you can make better decisions about how you drive growth. -
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InfiniGrow
InfiniGrow
$349.00/month You can get real-time visibility to your data and automatically determine the business impact of every marketing activity. This will allow you to optimize your budget allocation for the most effective channels. Centralize your data Connect your CRM to marketing automation All the other tools you use in your marketing stack. Combine your performance and cost data into one, centralized view. Real-time visibility to your marketing Plans, investments, performance, and goals. -
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Improvely
Awio Web Services
$29 per monthOnline marketing can be tracked, tested and optimized. Improvely is used by over 7,000 marketers to track results and detect fraud. Improvely can identify the source of every signup or sale, regardless of whether it was from a marketing campaign. Our monitoring systems monitor every click for suspicious activity. You can immediately be alerted to possible click fraud and take immediate action to protect your advertising budget. Improvely automatically creates an activity profile for each visitor to show you who is using your site. Learn more about your most valuable customers to help you find them. You can work alone, with a group, or with clients. Improvely offers team logins, custom-branded reports for clients, export tools, and all the other tools your company needs. You can see the conversion paths and pinpoint the points where sales have dropped off. Funnel reports can show you how users move through multiple steps on your site. -
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Rockerbox
Rockerbox
It becomes more complicated when you stop advertising on Facebook and Google. Rockerbox solves the problem by providing the marketing infrastructure needed to scale your business efficiently and quickly. Rockerbox centralizes all your marketing spend and campaigns, paid, organic, digital, and offline. Rockerbox eliminates duplicate conversions and makes them transparent and customizable. This ensures that your data is trustworthy and secure. Are you struggling to understand the impact your branding has on your business? Rockerbox offers playbooks. Are you unsure how to measure OTT or Linear? Rockerbox offers methods for each. Are you trying to figure out how to get more Facebook views? Synthetic Events could be the answer. How fast do you need to get a channel ROAS-positive? What amount of loss are you willing and able to take before a customer becomes financially profitable? -
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Semcasting
Semcasting
All marketing investments should include verified customer insight and ROI. Semcasting pioneered IP targeting and machine learning to maximize customer reach on all devices. This was done with complete transparency. Our technology, which is twice patentable, allows organizations to onboard CRM data and create new prospect audiences. It also allows them to identify qualified leads and monitor audience performance. Cookies have been used for audience targeting. Cookie onboarding is limited to 30% of your audience, often with a 3X rate of duplication among unique users. Target your audience at home, school, or work on their desktops and laptops, tablets and smart phones, as well as IP radio, smart home devices, and Connected TV. Semcasting's IP targeting technology allows for reach to more that 400 million unique devices and networks, with more than 2 billion IP addresses. Smart Zones automatically scores, scores, and enhances mailing lists, CRM file, or IP addresses with 750 deterministic characteristics. -
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Odyssey Attribution
Odyssey
$250 per monthOdyssey is a multi-touch attribute tool that integrates with Google Analytics. It gives you insight into the true performance and effectiveness of your marketing channels. The actionable insights from Odyssey will help you improve your online marketing performance. Odyssey will analyze each traffic source and provide a suggested ad spending for each ad. This will be compared to your current ad spending to identify potential opportunities and bottlenecks. All you need to get started is Google Analytics. Odyssey uses your Google Analytics click data to provide actionable insights. Integrate with all your marketing channels easily You will see the incremental value of every marketing channel at every level. Customers use multiple devices. We've optimized our model for this. Odyssey uses all available data to create a complete customer journey with cross-device attribute. This creates a single view of the entire customer journey. -
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Roistat
Roistat
$239 per monthSmart Marketing Analytics System. Visualize and access the information you need to drive online sales. Based on ROI, make better decisions. Roistat will help you save money and increase sales. It is important to understand the true cost of marketing. Boost your campaign effectiveness, optimize the budget, and attract paying customers. Analyze your marketing performance and make wise investments. Track sales, drive growth and increase online orders. Your key performance indicators will help you manage your business. Roistat makes sure your data is secure. To provide greater reliability and guarantee data integrity in all circumstances, our service is distributed across multiple servers around the globe. We spent a lot of time and resources developing a secure and fail-proof system. -
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ZINFI
ZINFI
A beautiful, mobile-responsive portal for partners that allows them to navigate through your channel programs, quickly find the content, campaigns, and programs they are eligible for. A complete set of do-it-yourself tools allows you to manage content, campaigns, and applications across different user groups, types, languages, regions, and territories. Use these user-friendly tools to create mobile-responsive content. Dynamically update, manage, and distribute content to your partners. Track and promote your channel programs. Create "Market-To" campaigns that are partner-facing. These can be used to reach new potential partners for recruitment efforts, or existing partners to inform them about new programs, events, or other portal offerings. To communicate with existing or new partners, use all campaign tactics (emails, events, microsites etc ). -
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LeadsRx Attribution
LeadsRx, Inc.
We empower courageous marketers with the technology, insight, and confidence they need in order to improve customer relationships and boost marketing performance. LeadsRx SaaS-based marketing software attribution software captures touchpoints across all channels and captures conversions throughout each funnel. It provides impartial results that are unrivaled in the market. LeadsRx can help you determine which advertising programs are performing well and which ones are wasting your ad-spend. LeadsRx calculates the Return on Ad Spend (ROAS) and provides instant insights to help marketers optimize their budgets across channels. The product also tracks customer journey maps, which show consumer behavior and how marketing programs impact buyer decisions. -
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Objective Platform
Objective Partners
Objective Platform offers tools that will help you reach your goals in the most cost-effective manner or to get the best return on a fixed budget. Don't rely solely on channel-specific metrics. Assess the impact of marketing investments on your business goals. Your single source of truth Objective Platform automates data ingestion, validation, and harmonization across 200+ sources. You will get results faster and more accurately. You can use modelling to assign business outcomes to media investments or other relevant factors. Transparent and objective. Our battle-tested dashboards, reports and reports will help you understand the driving forces behind media and marketing performance. The platform allows you to quantify the marketing investment value and identify outliers. These insights will help you to experiment. -
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Nielsen Marketing Optimization
Nielsen
With powerful insights into what drives sales, you can make informed decisions about your brand. Maximize sponsorship, connect and grow audiences, turn fans into customers. Nielsen uses a rigorous survey methodology and advanced modeling techniques to discover what people think and act. We help brands connect brand goals to real-world campaign performance using metrics such as ad awareness, recall and consideration. Our survey design separates the control and exposed groups in order to reveal the impact of each brand KPI. Marketers can make quick and fearless decisions to change the way consumers feel about their brands. -
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Adobe Experience Cloud
Adobe
Experience cloud provides AI-driven marketing, analytics, and commerce solutions through the largest set of customer experience apps and services. Experience Cloud offers the only real-time customer profile. It is built on an open platform that can be extended. We combine leading analytics and audience management tools to help you find the right insights and make them work for you. Experience Cloud integrates data, content, and personalization efforts to transform digital infrastructure into a smart, real-time customer experience powerhouse. Experience Cloud products are built on a single foundation that allows them to work together seamlessly. This allows for shared real-time data and simplified engagement workflows. It also allows for true personalization at scale. -
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Claravine
Claravine
Claravine is changing the way global enterprises view data integrity. The Data Standards Cloud allows teams to connect, standardize, and control data across their organization. Claravine is used by leading brands to increase their control and ownership of their data, allowing them to make better decisions, provide better customer experiences, and increase ROI. -
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PriceSpider
Clear Spider
One platform. Millions of data points. The path to purchase is now clearly visible. The world's most trusted conversion platform. Our real-time data connects brands, retailers, and shoppers to give you the information you need to make an informed decision. PriceSpider provides real-time visibility into the purchase path and gives you control. We offer actionable insights and practical suggestions to help you grow your brand and increase sales. PriceSpider's range of innovative conversion technology products covers all aspects of retail-purchase through targeted modules that fall under three categories: Conversion Intelligence, Brand Integrity, and Consumer Conversion. Each module focuses on a specific aspect or behavior of the retailer or consumer. The more modules you choose, you will have better insight into where and how your products are sold. This will lead to better marketing strategies and higher sales. -
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Full Circle Insights
Full Circle Insights
Response Management tracks the lead progression through the funnel and ties lead responses to revenue. Get precise, detailed marketing and sales funnel metrics. Campaign Attribution allows you to evaluate campaign performance and gain insight into each campaign's impact on revenue, pipeline, and other metrics. Optimize your marketing with confidence Matchmaker connects leads with accounts in your CRM using smart, customizable matching technology. Sales and marketing can engage accounts intelligently by enabling Matchmaker. Based on Response Management, digital marketing can be measured from anonymous first touch to closed wins by connecting anonymous digital touches with known leads in your CRM. Our solutions have been used by thousands of B2B marketing and sales professionals to boost their performance measurement. -
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Accutics
Accutics
To prove marketing impact, you need accurate and aligned data from multiple tools. In a complex stack of marketing tools, with team silos, and a marketing mix that is constantly evolving, there are inconsistencies arising from different naming conventions. Accutics is your unified data language that delivers clear and reliable marketing insight to drive your business. Marketing tracking is created collaboratively. Accutics makes sure that campaign creators and activation teams can always access and apply the latest version of taxonomies on any platform. Simple workflows for standard data without complexity. For marketing and cost analyses, it is necessary to have a variety of data across different platforms. Forbes estimates that 80% is spent cleaning data. In other words, the race is over even before the data arrive. Accutics allows you to skip the manual work and jump right into connected, standardized and harmonized data. -
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C3 Metrics
C3 Metrics
Answer your most pressing marketing questions, including Time to Financial Impact and Buy, Sell, Or Hold Current Marketing Investments. Brand Messaging & Creativity. Return on Future Marketing Investments. MRC accredited for mobile and desktop web viewability. Accreditation by MRC is the highest standard for measuring advertising effectiveness. One of the four major accounting firms performs audits. C3 Metrics makes marketing work better. Our Attribution Data Cloud, enterprise MTA, MMM, and UMM solutions transform old reporting into real-time cross platform insights. C3 Metrics averages a 15%+ increase in advertising ROI, and a 6X return for their attribution investment.
Conversion Tracking Software Overview
Conversion tracking software is a type of analytics tool that can help marketers measure the effectiveness of their online campaigns by monitoring which users take action after seeing an advertisement or promotion. This type of software works by tracking which website visitors click on adverts, complete forms, view products, add items to baskets and make purchases. By capturing this data, it provides marketers with reliable insights into how well their advertising efforts are working.
Conversion tracking software helps businesses better understand the performance of their campaigns in terms of ad spend and ROI (return on investment). It can track the financial value generated from all incoming leads and sales from various channels including search engine marketing (SEM), social media marketing (SMM) and display ads. With this information marketers can see which campaigns are most profitable and allocate budget accordingly.
Using conversion tracking also makes it easier for companies to identify areas where their digital strategy could be improved or expanded upon. For instance, if there’s a large disparity between cost-per-click metrics for different devices or platforms, then adjustments could be made in order to ensure greater reach and efficiency from campaigns. Additionally, the software can provide valuable insights into which keywords are driving conversions so marketers know where they should focus their attention and resources when developing new strategies.
Overall, conversion tracking software allows businesses to collect more precise data about user behavior so they can understand exactly how people interact with their websites before taking any desired actions such as making purchases or signing up for newsletters. By leveraging this detailed information companies are able to optimize existing campaigns while also creating new ones that offer higher returns on investments–ultimately leading to increased profitability over time.
Reasons To Use Conversion Tracking Software
- Quantifying Return on Investment: Conversion tracking software allows businesses to accurately track and measure the return on their investments over time, so they can determine whether or not their campaigns are proving effective in achieving desired outcomes.
- Reducing Costs: Businesses can use conversion tracking software to help reduce a variety of costs, including those associated with online marketing efforts, such as advertising and website optimization services. The software helps identify which campaigns and tactics are most successful at driving conversions, allowing businesses to eliminate wasteful spending on ineffective techniques.
- Optimizing Campaigns: By analyzing data from conversion tracking software, businesses can make informed decisions about how best to optimize their marketing campaigns for maximum effectiveness. This could involve using different messaging strategies for different demographics or shifting budgets away from unsuccessful elements of a campaign.
- Identifying Disconnects: When analyzing results through conversion tracking software, marketers may also be able to identify areas where there is a disconnect between expected outcomes and actual outcomes. For example, discrepancies between what visitors do on the landing page versus what they actually purchase after clicking through a link or advertisement so they can address any issues that arise before it affects overall ROI negatively.
- Tracking Changes Over Time: Perhaps one of the greatest advantages of employing conversion tracking software is its ability to monitor changes in user behavior over time. Marketers may be able to discern patterns that indicate if traffic is increasing or decreasing and what factors may be causing these shifts, such as seasonality or new competitor offerings, in order to adjust their strategy accordingly for greater success in the future.
The Importance of Conversion Tracking Software
Conversion tracking software is an essential tool for businesses, as it allows them to monitor and analyze customer behavior and identify areas of improvement. By using conversion tracking software, businesses can gain a better understanding of how customers interact with their website or product, which can be invaluable when making decisions about marketing strategies, product design, user experience, and more.
Having access to conversion data provides companies with insight into user engagement and where potential issues may exist during the customer journey. It lets businesses measure the effectiveness of their campaigns—both online and offline–and track changes in customer behavior over time. This data gives businesses valuable information about what's working (or not working) so that they can take action to improve the overall user experience.
For example, if a company notices that many customers are abandoning their shopping carts after reaching the checkout page then they know something needs to change in order for people to complete purchases. Conversion tracking software would allow them to track metrics such as click through rates for specific pages or buttons on the site along with which messages are resonating most with customers so that they can make adjustments accordingly.
Using conversion tracking also enables companies to optimize their advertising campaigns by focusing efforts on channels that produce higher quality leads while reducing ad spend on those that do not have a positive return on investment (ROI). Companies can use this data to adjust bids based on performance or move budget away from channels that are underperforming. Ultimately, this helps them get more bang for their buck by ensuring dollars aren’t being thrown away on unsuccessful initiatives.
Conversion tracking is critical for any business looking to maximize ROI from its campaigns and understand consumer behavior better in order to deliver improved products and services that meet customer needs. By having access to reliable insights into how users engage with different elements of your product or website you will be able leverage this knowledge in order increase conversions while providing a better overall experience for your customers–both of which should lead greater success long term.
Features Provided by Conversion Tracking Software
- Cost Tracking: Conversion tracking software allows businesses to track the costs associated with each conversion. This includes the total cost of acquisition (CPA), the relative return on investment (ROI) for each campaign, and the lifetime value of a customer.
- Performance Reporting: The reporting capabilities of this type of software allow marketers to get a comprehensive view of how their campaigns are performing. It enables them to track key metrics such as impressions, clicks, conversions, and revenue generated from online ads and other marketing initiatives.
- Targeting Insights: With conversion tracking software, businesses can gain valuable insights into where their target audiences spend their time online and what types of content resonate well with them - enabling more effective targeting in future campaigns.
- Split Testing: By running A/B tests on different versions of an ad or landing page, businesses can use conversion tracking software to measure which variations deliver better results than others and adjust strategies accordingly for greater ROI.
- Attribution Modeling: This feature allows businesses to identify which channels contribute most to sales conversions and make necessary adjustments in order to optimize performance across all channels used in their multi-channel campaigns.
- Customizable Dashboards: Conversion tracking software provides customizable dashboards that allow marketers to track multiple metrics at once and gain insights into trends and patterns. These can also be used as a basis for developing customized reports that can be easily shared with stakeholders and other interested parties.
- Bid Optimization: By leveraging conversion data and insights, businesses can use this type of software to fine-tune their bidding strategies and bid more dynamically in order to maximize performance across all advertising platforms used.
Who Can Benefit From Conversion Tracking Software?
- Business Owners: Conversion tracking software provides business owners with valuable insights into their customer journey, helping them to identify areas of improvement in the sales process.
- Marketers: Marketers can leverage conversion tracking software to measure the efficacy of their campaigns and optimize strategies for higher ROI.
- Advertisers: By measuring conversions, advertisers can understand which ads are performing best and adjust their budgets accordingly.
- Analysts: Conversion tracking software allows analysts to track how well a website or app is converting, enabling them to uncover opportunities for greater optimization.
- Data Scientists: Data scientists use conversion tracking data to draw correlations between different variables and better understand user behavior.
- Web Developers & Designers: Web developers and designers benefit from conversion tracking tools by gaining insight about how visitors interact with a website or an app interface, allowing them to create more engaging experiences.
- Consumers: Consumers can see the impact of their purchases and how different campaigns or promotions influence their purchases.
How Much Does Conversion Tracking Software Cost?
The cost of conversion tracking software will vary greatly depending on the specific features, capabilities and services that you need. Generally speaking, conversion tracking software can range from free solutions (such as the basic version of Google Analytics) to hundreds or even thousands of dollars for more advanced platforms. For example, a mid-level enterprise solution could cost anywhere from $2,000 to $5,000 for an annual subscription. Many providers offer other pricing options such as monthly plans and/or custom solutions based upon your specific needs. It is also important to consider any additional costs associated with implementation or ongoing support when discussing budgeting scenarios with vendors such as third-party consultants or marketing agencies. All in all, it’s best to evaluate multiple options and research what’s available before making a decision in order to ensure you are getting the most out of your investment by finding the right solution for your particular business objectives.
Risks To Be Aware of Regarding Conversion Tracking Software
- Loss of confidential data: Conversion tracking software can access and store confidential customer data, such as contact information and purchase history. If this data is not adequately secured, it could fall into the hands of malicious actors who could use it to commit identity theft or other fraud.
- Privacy invasion: Some conversion tracking software may collect personal data without explicit consent from the user. This can result in a violation of privacy laws, leading to potential legal action against companies.
- Expense issues: Depending on the type of conversion tracking software used, companies may incur additional costs related to hosting and system maintenance. There is also a risk that these systems may not be utilized efficiently, resulting in wasted resources spent on unnecessary features or services.
- Unreliable results: Conversion tracking software can be subject to errors due to programming mistakes or miscalculations caused by glitches in the system’s algorithm. This can lead to inaccurate or unreliable results which could mislead marketing teams about the success of their campaigns.
- Security risks: Many conversion tracking software solutions require access to a company’s servers or databases. If these systems are not sufficiently protected, they may be vulnerable to cyber attacks from malicious actors.
What Software Does Conversion Tracking Software Integrate With?
Conversion tracking software can integrate with a variety of software types, including customer relationship management (CRM) systems, email marketing solutions, advertising platforms, and analytics tools. CRM integration allows conversion data to be tracked against customer relationships so that marketers understand what lead to the most conversions in the past. Email marketing solutions enable tracking on email campaigns and their impact on overall conversions. Advertising platforms such as Google Ads or Bing Ads provide data on how effective a particular ad campaign has been at driving conversions. Finally, analytics tools provide insights into where website visitors are converting and which areas of the site they’re engaging with the most before they convert. By integrating these software types with conversion tracking software, businesses can gain a comprehensive view of their digital presence and user behavior - enabling them to make more informed decisions about where to invest their marketing resources in order to get better results.
Questions To Ask When Considering Conversion Tracking Software
- Does the software integrate with existing tracking systems and other data analytics programs?
- How does the program collect and interpret data?
- Does the platform offer any reporting and analytical tools for conducting detailed analysis?
- Is there a user-friendly interface that will allow me to view data and make changes easily?
- What kind of support or training is available to help me get up to speed with using the software quickly?
- How often are updates released, and how can I access them?
- Does the software come with built-in customer segmentation capabilities so I can better target my ads?
- Can I customize goals in order to track specific events or actions taken by customers on my site/app (e.g., completed purchase, added products to cart)?
- Is it possible to set up A/B testing for different ad versions or creative variations in order to optimize future campaigns for maximum conversion rates?
- What is the cost associated with using the software, and does it offer a free trial?