Semcasting Description
All marketing investments should include verified customer insight and ROI. Semcasting pioneered IP targeting and machine learning to maximize customer reach on all devices. This was done with complete transparency. Our technology, which is twice patentable, allows organizations to onboard CRM data and create new prospect audiences. It also allows them to identify qualified leads and monitor audience performance. Cookies have been used for audience targeting. Cookie onboarding is limited to 30% of your audience, often with a 3X rate of duplication among unique users. Target your audience at home, school, or work on their desktops and laptops, tablets and smart phones, as well as IP radio, smart home devices, and Connected TV. Semcasting's IP targeting technology allows for reach to more that 400 million unique devices and networks, with more than 2 billion IP addresses. Smart Zones automatically scores, scores, and enhances mailing lists, CRM file, or IP addresses with 750 deterministic characteristics.