Alternatives to Oracle Advertising

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

Introducing TrafficGuard - Your Ultimate Defense Against Ad Fraud Say goodbye to the threat of deceptive traffic undermining your campaign efforts with TrafficGuard. Our state-of-the-art ML/AI-driven technology dynamically sifts through simple and sophisticated fraudulent traffic in real time, guaranteeing that your advertising budget is channeled exclusively toward genuine, high-quality clicks and conversions. This translates to enhanced campaign outcomes and an increased return on ad spend (ROAS). Our robust solution ensures the safeguarding of every advertising dollar, empowering you to concentrate on achieving your marketing objectives with unwavering confidence. Let TrafficGuard eliminate the concerns associated with ad fraud protection, offering you peace of mind while safeguarding your: Google Search (PPC) campaigns Mobile UA campaigns Affiliate spend Social Networks But our commitment doesn't end with cutting-edge technology. Coupled with expert campaign management and top-notch customer service, TrafficGuard provides you with a dependable partner for all your ad fraud protection requirements. Proudly affiliated with Adveritas, listed on the Australian Stock Exchange (ASX:AV1).

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

The benchmark reports from Meetrics serve as a reference point for the online sector when it comes to branding campaigns' viewability. Meetrics publishes a quarterly overview that includes key figures and recent developments. Meetrics is Europe's leading provider of ad verification. We help you increase the success rate of your digital branding campaigns by calculating it. Viewability Check can help you determine how visible your branding campaign really is. Audience Verification is used to determine if your target audience is suitable for your advertisement. Ad Fraud Prevention is used to detect and prevent fraudulent behavior. Brand Safety can be used to verify that the environment in which your ad appears is consistent with your brand. Meetrics calculates the viewability of each impression and measures the visibility for display and video ads. All KPIs can be viewed in the Meetrics Dashboard or exported as Excel reports.

Connect the dots from multiple data sources to identify and take advantage of new opportunities for business growth. The transformative currency of media measurement in a multi-platform world is what you need to build your business around. You can understand the impact of media and marketing activities so that you can improve ROI and make confident future decisions. Cross-platform measurement is essential for informed business decisions in a complex media environment. We help advertisers, media brands, and media properties to connect the dots to grow businesses. You can activate a powerful suite audience, contextual, as well as cookie-free predictive targeting solutions that reach cross-platform audiences. Programmatic advertisers can access actionable target audience in the DMP/DSP of their choice for digital, mobile, DOOH, and podcast campaigns.

Amazon Brand Lift can be used by your brand to measure the recognition, attitudes and preferences of customers, as well as their intention, favorableness, and recall. The Amazon Shopper Panel can provide valuable insights into your campaign's impact in relation to your brand measurement goals. Amazon's Brand Lift Studios are designed to help advertisers quantify the impact of campaigns on the top of the funnel and the middle of the funnel in a clear, easy, quick, and safe manner. Amazon's Brand Lift allows you to see the overall increase of brand statistics for your ads as well as analyze aggregate survey results by audience segment. This includes age range, family earnings, gender identity and frequency of ads. Select the campaign you want to measure, use templates for creating survey questions, and then review your results on demand. You can also get results directly via the Amazon Ads API.

Maximize your ROI by understanding how marketing and advertising impact audiences throughout the customer journey. Find out what your audience wants and connect them with the media, music, and video content that they enjoy. You can measure the impact of your campaigns on your brand objectives. Personalize video content using show and celebrity data.

Digital marketing can be measured and optimized with a continuous view of DTC advertising. To understand the true impact of digital marketing campaigns on patient behavior, go beyond clicks and brand site visits. You can determine if your campaign is reaching the right people and driving the desired health behaviors. Weekly data updates allow you to optimize campaigns across and within publishers. Connect digital campaign spending with business impact and ROI. Modern data and analytics uses technology for privacy protection. Access all your DIFA marketing data directly from the source for in-house analysis. Understanding how personal and non-personal promotions work together can improve patient outcomes. Data integrations direct from platforms and publishers to improve measurement, optimization, and analytics.

Maximize your premium inventory's yield. DV Publisher Suite gives you the measurement, insights and tools that you need to improve ad delivery and inventory quality. One of the first comprehensive yield solutions available for publishers, combining data automation and media quality insights to optimize inventory across all your inventory, direct-sold or programmematic. Maximize your revenue. DV allows you to focus on your core revenue-producing tasks and not spend valuable time managing spreadsheets. Using robust dashboards and reporting, you can aggregate all your revenue sources and data sources to make informed decisions. Visual campaign performance monitoring and pacing monitoring can help you optimize your operations and streamline billing. Discover high-performing inventory based upon brand safety, viewability, fraud and DV fraud to generate new revenue.

Growify's Marketing Automation feature is designed to transform marketing strategies. It offers a suite advanced tools that streamline campaign administration. Growify's intuitive automation capabilities allow businesses to schedule and deploy marketing campaign efficiently, ensuring timely customer engagement. This feature simplifies marketing tasks from email marketing to posting on social media, allowing you to communicate with your audience in a consistent and personalized manner. Automating repetitive tasks saves time and ensures consistency in your marketing. Growify's automated tools also provide data analytics that can be used to refine your marketing strategy. This comprehensive automation solution allows businesses to improve customer engagement, enhance customer experience, and ultimately drive higher returns with less manual work.

Shopify is about to experience a revolution in digital ad spending management. Optily, the latest innovation in digital ad spending management for Shopify, instantly unifies your Facebook, Google Ads, Analytics and Shopify sales data. Sign up today for our early access program to receive a free ad strategy consultation. Shopify merchants can sign up now to receive some amazing perks, including a free ad strategy consultation. Shopify and the largest data platforms are combined to create the only ad spending solution. Optily was designed for Shopify store owners. Optily allows you to manage your Meta for Business advertising budgets across all ad property, including Facebook, Instagram Messenger, Messenger and Audience Network. Optily uses Google Analytics to provide better campaign budget recommendations and the ability set GA-based goals.

CMO insights help advertisers optimize campaign tactics and maximize media ROI. CMOs offer a holistic marketing strategy that includes a unified view on your campaigns. Advertisers can measure and compare the impact of strategies and tactics for the top, middle and bottom of a funnel. CMO's online article-level reports show the relationship between audiences and locations in terms of results. CMOs are able to provide agility in order to optimize and drive the effectiveness of campaigns. Omnichannel Statistics (OCM), a tool that allows advertisers to measure the total impact of their campaigns on Amazon and other sites, while the campaign is still in its middle period of advertising, is a way for them to do so. CMOs incorporate insights from all channels, including Amazon and off Amazon as well as online shopping and offline activities. All Amazon Ads offer privacy and security. All reports are anonymized and aggregated.

MarketsmithIQ is used to guide every decision we make. The cloud-based AI platform provides unparalleled insight into consumer behavior, brand recognition, and campaign performance. This is our exclusive superpower that ensures maximum media impact and maximum return on investment. MarketsmithIQ clients are a select group. MarketsmithIQ clients have dynamic scorecards that are tailored to their goals, needs and challenges. These scorecards provide real-time performance data as well as actionable insights. We will customize a solution that meets your business goals, KPIs, media mix, or other requirements. MarketsmithIQ integrates with your existing analytics applications to provide a unique level of detail analysis.

Ultimate advertising tracker designed for media buyers and publishers. Optimize, control, and protect your traffic. Focus on scaling up and generating profit. The ideal ad tracker for media buyers and publishers, allowing traffic optimization, management, and protection. Focus on expanding and increasing profits. Keitaro helps media buyers and publishers elevate their campaigns. It enables traffic optimization, control, and security for optimal results. Real-time data and conversion tracking allows for instant adjustments to improve performance. High-quality reports offer detailed insights for informed, data-based decisions.

Measure consumer attention across all channels, devices, and platforms with Oracle Moat. A measurement suite designed for today's media professional. A complete suite of solutions to help you reach potential customers, grab consumer attention, and drive results for your clients, partners, and business. Connect disparate data across TV and online to ensure that you reach the right audiences and get a complete view of your prospects. Advanced metrics allow you to measure consumer engagement beyond the standard verification. They help you determine if people pay attention to your message. You can measure the effectiveness of your ads and the business outcomes that your dollars are achieving to understand the impact of your advertising spend.

Use industry-leading predictive analytics with the largest consumer data collection to measure cross-channel brand campaign performance. Brand Lift KPIs like never before. On-demand dashboard with unprecedented data scale that combines Linear, Addressable and CTV. You can see the actual delivery stats for each publisher or audience, so you don't have to wonder if your campaign has met your custom behavioral targets. Upwave optimizes brand marketing by planning, measuring, and optimizing. Our digital network is unmatched and allows for fast, accurate data collection from millions everyday consumers. All brand insights are available on one platform, with real-time dashboards. Integration with DSPs, social platforms and other platforms allows for bid optimization and audience targeting to increase marketing impact. Our customers include companies from multiple verticals, including CPG, technology and financial services, as well as the biggest global advertising agencies.

RhythmOne is a market leader for multiscreen digital advertising solutions. We are powered by the most efficient and effective programmatic platforms and led by advanced TV, and we offer innovative solutions for brands to connect to consumers. This helps to drive outcomes for publishers and advertisers across all screens. Pixalate's Global Seller Trust Index again identifies RhythmOne as the best. Find out how we create brand-safe environments that are safe for our clients and partners. Connected TV is evolving to Advanced TV. YuMe by RhythmOne offers scale, precision targeting and unique measurement solutions that allow brands to extend their linear TV and multiscreen video campaigns to connected viewers. RhythmInfluence by RhythmOne is a platform that connects marketers and passionate influencers who authentically weave branded stories into content that consumers trust. It delivers powerful results.

It becomes more complicated when you stop advertising on Facebook and Google. Rockerbox solves the problem by providing the marketing infrastructure needed to scale your business efficiently and quickly. Rockerbox centralizes all your marketing spend and campaigns, paid, organic, digital, and offline. Rockerbox eliminates duplicate conversions and makes them transparent and customizable. This ensures that your data is trustworthy and secure. Are you struggling to understand the impact your branding has on your business? Rockerbox offers playbooks. Are you unsure how to measure OTT or Linear? Rockerbox offers methods for each. Are you trying to figure out how to get more Facebook views? Synthetic Events could be the answer. How fast do you need to get a channel ROAS-positive? What amount of loss are you willing and able to take before a customer becomes financially profitable?

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.

Reaching your target audience is more difficult than ever. Media consumption habits have fragmented. New digital channels are becoming more important, and consumer behavior and influence drivers are rapidly changing. The entire digital ecosystem is evolving, which will complicate your marketing efforts. Data privacy is a growing concern. Consumers, governments, major platforms, and even major platforms are tightening their ability to track and measure engagement through the removal of 3rd party cookie. These changes will have a significant impact on your ability to attract your target audience, where and when you do so, and how you make decisions that maximize the impact of your budget. GfK Marketing Mix Optimizer uses proprietary data sets and advanced marketing mix modeling techniques to unlock powerful insights. This allows you to invest at the correct level, on the appropriate channels, and with the best campaign to reach the right people.

Diginius Insight consolidates reporting and analytics to improve performance and provide the insights that your business needs. All on one robust digital platform. Diginius insight can help you build a transparent, trusting relationship with your clients. The data management suite streamlines the multi-client campaign reporting and oversight with white-labeled features and collaboration. Discover how the Diginius insight platform, with its robust solutions and scalability at the forefront, can help you consolidate reporting, analytics, and ad management with a comprehensive view of your digital landscape. Diginius insight, a performance-driven platform, unifies your holistic data. It streamlines reporting, gathers insights from your digital environment, monitors SEO activity, and nurtures high-value leads.

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

We can predict user actions and optimize your website's user journey until they make a purchase. We calculate the affinity to reach each user session throughout the user journey. This gives rise to the following benefits: You can see your users' decision-making processes on your website. Evaluation of your content in terms of its conversion impact. Real-time calculation of how likely a user is to reach the next destination in your funnel.

Smarter online advertising can maximize your results. We'll take care everything, from landing pages to targeting to design. While we cover the ever-changing practices of social media, you can focus on what you do best -- running your business. The right strategy will get your customers. We create strategic ads campaigns to reach the most valuable customer base. Advertisements that convey a clear, unmistakable message about a product are the ads that convert and make brands. LocalAds Features. Our dedicated specialists use data-driven strategies to ensure that you get the results you want through social media, search, and retargeting. Conversion-optimized landing page designs. We create landing pages and ads that convert leads into customers. Multi-channel approach. We are experts in all ad channels but we prefer the ones that convert the most for your business.

Resulticks empowers brands with data-driven communications to their audience and drives business decisions using its AI-powered big-data cloud solution. Resulticks, the world's first customer-data blockchain, unlocks amazing digital transformation potential by providing a 360-degree view of the customer through data consolidation. Resulticks is fully integrated, built, and proven to scale. It combines a powerful audience platform, true omnichannel orchestration and advanced analytics into one intuitive, flexible solution. This allows for measurable business results through individualized and real-time communications. Resulticks' Omnichannel Audience Data Management Platform doesn't just integrate your data. It is the integrated, scalable engine which transforms, augments and activates large data to achieve a single customer view and enable sophisticated segmentation.

Discover under-performing campaigns to quickly adjust your ad spending based on simulation results while maintaining your overall budget. We use a probabilistic, windowless measurement that uses time-series data derived from your ecommerce platform or marketing channels to determine what's really driving the needle. Forecast the revenue and ROI of your campaigns using your brand's historic data before you make any changes. Our easy, one-time integration allows you to connect all your channels in 10 minutes. You'll receive actionable insights within 48 hours. Marketers can measure and benchmark the impact on organic search, direct traffic and other campaigns of cross-channel awareness.

Marketing organizations can manage all interactions with customers via email, mobile, social media, display and the web from a single platform. All industries' CMOs will be able to deliver exceptional customer experiences throughout all marketing interactions and throughout the customer’s lifecycle. Use disparate data to create targeted audiences and empower customers to decide their next experience. Customers can interact with you in near real time, making it possible to make data from different sources more useful. Oracle Responsys gives marketing teams the tools they need to deliver the engaging, relevant experiences their customers want across all devices, channels, lifecycles, and channels. Email marketers still have to leverage customer data to personalize emails, drive sustained engagement, and coordinate email marketing across multiple channels. Oracle Responsys offers award-winning email marketing capabilities.

Find sales-ready leads by researching relevant keywords and topics on the internet. Access to over 65M+ phone numbers and 150M+ email addresses. You can personalize your account universe using 300+ attributes, insights, and recent activities. Target prospects with targeted social and display advertising campaigns based on their job title, manager level, and department at companies that show buying intent. Target buyers and accounts of high value in your market. Market campaigns can be triggered with industry-leading buyer intention signals, scoops, or technographic data. You can easily plug-and-play your CRM or marketing automation software to target cross-systems. Attract website visitors to take action, convert them to leads, from initiating a conversation to filling out a form. You can engage, nurture, and convert more website visitors using real-time company insights as well as on-page behavior.

A Landing Page is the single source for truth for all your digital marketing campaigns. It is a lightweight marketing page that lists your products and services high on Search Engines. It loads up in a matter of seconds, stays online permanently, and uses AI to learn from previous campaigns to auto-fine tune future campaigns. It's your Product’s digital shelf space, with high footfalls and high visibility. Every business has a variety of platforms to promote their business. It's important to keep track of the ROI your Marketing generates. Market your product or service in the best way possible. Our predictive algorithms highlight prospects / leads who might open Marketing Emails and tell you why. Get all leads and prospects from your product's Landing Page. Then, measure them with analytics.

Bad analytics is responsible for a loss of 10-15% of media budgets. Sellforte’s SaaS-solution helps you unlock the missed business opportunities. Sellforte’s continuous MMM takes you to the next stage of marketing measurement, as you will get an objective view on how all campaigns and media are driving the business. This will help you prepare for board meetings, monthly meetings, agency briefings, or campaign analyses. We want to emphasize our focus on releasing the business impact from marketing by using our proprietary algorithms on the platform, and deep industry expertise in retail, ecommerce and telecom industries.

The preferred call tracking platform for Search, Display, and Print Advertisers. AvidTrak was developed to solve some of the offline conversion tracking issues that our clients were experiencing. Our expertise in PPC advertising and internet advertising means that our call tracking solution is perfect for professionals. You can track phone calls back to all marketing channels, including search, social, display, and print, using AvidTrak's numbers and tracking software. Enterprise Call Tracking - Save big on call tracking costs by using your own numbers and minutes with AvidTrak software. Dynamic Phone Number Insertion can help you determine which PPC keyword is most effective in creating phone calls leads. Conversion Path Report can help you identify which web pages are most popular with your audience and generate calls. Record your calls and listen on any device.

Allows tech ops teams monitor and diagnose streaming content and advertising delivery to ensure a TV-quality viewing experience. Engage viewers to increase revenue. Marketers and content creators are empowered to build audiences using the right mix of advertising, social media, and content. In 3.3 billion applications, analyzing over 1.8 trillion data events every day across 180 countries. For every second of each stream, cross-screen, viewer-centric data is organized. To drive decisions that maximize engagement and revenue, as well as ROI, purpose is created. You will have a competitive edge by leveraging real-time, cross-screen insight. Don't guess, just know. Conviva's platform provides the most comprehensive and accurate streaming video data collection in the world. You can harness the power of more than 150 billion streams per annum to make decisions and prioritize your multi-faceted business. This includes operations, marketing, research, product, and executive strategies.

With powerful insights into what drives sales, you can make informed decisions about your brand. Maximize sponsorship, connect and grow audiences, turn fans into customers. Nielsen uses a rigorous survey methodology and advanced modeling techniques to discover what people think and act. We help brands connect brand goals to real-world campaign performance using metrics such as ad awareness, recall and consideration. Our survey design separates the control and exposed groups in order to reveal the impact of each brand KPI. Marketers can make quick and fearless decisions to change the way consumers feel about their brands.

Supercharge your digital marketing reporting. Are you spending too much time aggregating data across different advertising sources? We solved that. Built by marketers who wanted something better than the current solutions. No need to update complicated queries in spreadsheets. Our realtime syncing ensures that your reports are always up to date. Calypsus allows you to easily aggregate your data and export it to your preferred tools. All your digital marketing questions answered by real experts. Just one click connects your favorite online advertising platforms like Facebook, Instagram, Youtube and Google Ads. You can link platform-specific advertising metrics (such cost data) with any Google Analytics measurement to finally get the closed-loop reporting that you've been looking for. You can group your data by any dimension you like: per country, customer segment or profit margin. We will create charts and reports that show the data.

Intelitics is an easy-to use and simple-to-decipher data-driven marketing platform that allows global publishers and advertisers to connect and create meaningful revenue opportunities. The first iGaming tracking platform that focuses on real-time tracking. Our technology allows you to obtain detailed statistics about the performance of various campaigns, markets, or products. Track mobile leads and sales, as well as app installs and events. Track conversions and actions across all devices, including tablets and smartphones. Track all media channels, including search, email and display, retargeting, affiliate, and more. Big Data insights with the most comprehensive tracking platform. All your marketing channels can be tracked, analyzed, and optimized with one system. You can create custom, data-driven alerts to keep you informed about important changes in the performance of campaigns or media partners.

Response Management tracks the lead progression through the funnel and ties lead responses to revenue. Get precise, detailed marketing and sales funnel metrics. Campaign Attribution allows you to evaluate campaign performance and gain insight into each campaign's impact on revenue, pipeline, and other metrics. Optimize your marketing with confidence Matchmaker connects leads with accounts in your CRM using smart, customizable matching technology. Sales and marketing can engage accounts intelligently by enabling Matchmaker. Based on Response Management, digital marketing can be measured from anonymous first touch to closed wins by connecting anonymous digital touches with known leads in your CRM. Our solutions have been used by thousands of B2B marketing and sales professionals to boost their performance measurement.

Lebesgue assists eCommerce businesses of all sizes in increasing their marketing performance, ROI, and profitability by analysing all their digital marketing efforts and providing actionable insights that align with industry best practices. Features: LTV modeling - Calculate the lifetime value of your customer - Find out how much revenue each of your customer groups brings in - Predict the revenue coming from repeat and new customers Learn how marketing channels and discounts affect the LTV AI Copy Creation - Create high-converting marketing copy faster than ever before Advertising audit Connect your Google Ads and Facebook Ads, Audit your Marketing and Find Critical Mistakes that Are Hurting Your Marketing ROI Analyse of Competitors - Find out what your competitors are doing with their live Google ads and Facebook advertisements Receive alerts when new ads are launched Market Benchmarks & Ad Price Forecast - Industry benchmarks for Facebook ads and Google ads PLUS...

Create reports easily and have them automatically updated in Google Sheets. Data can be automatically fetched from Google Ads and Facebook, Google Analytics, Google DV360 (Google Search Console), DCM, Microsoft Advertising Criteo, YouTube, BigQuery, Microsoft Advertising, Google Search Console. DataSlayer does not have access to any of your Gsheets data or other information stored on your computer or in the cloud. Google servers store all of your spreadsheets and API information. DataSlayer does not store or pass any information. Dataslayer Enterprise includes a dedicated Account manager with expertise in performance marketing. Dataslayer for Google Sheets allows you to import campaign data from Facebook Ads, TikTok Bing, Google Ads DV360 Google Analytics and more. Automate your reports and save time by importing your data in minutes.

Lack of organization and structure can lead to clients being lost. Gryffin makes it easy to manage all your marketing tasks, projects, and deadlines using one system. You can increase your team's productivity and streamline tasks so you never miss a deadline. All of your editorial calendar planning, scheduling content pieces, and tracking the status articles, writers, and other digital assets, can be done in one place. Gryffin's drag-and-drop editorial calendar builder will simplify and streamline your content creation workflows. From start to finish, create and manage link-building campaigns. Gryffin can track all PR outreach efforts and Blogger targets, from identifying potential targets to following their status. To determine the effectiveness of your optimizations, you can create SEO Experiments. If you notice pages or keywords falling in the rankings, take action and measure the impact on Algorithmic updates.

Customers have the right to decide their own journey. SAP Marketing Cloud delivers on the promise of CRM. Increase revenue and allow customers to discover, engage and buy. Your marketing team can sharpen their focus by leveraging all aspects of customer needs and wants. Combine operational and experiential data to create a single view of customers. Eliminate silos within the organization to unlock the full potential of customer data. Get deeper insight into customers to understand their intent, and predict their behavior. With just a few clicks, you can identify hidden trends and uncover micro-segments to help you shape your marketing strategy. With greater insight and agility, you can build customer trust and strengthen customer relationships. Real-time business intelligence allows for quick analysis and confident decision making across the company. This will delight customers and optimize marketing performance.

PlugCMO's AI-driven decision making is like an elite team of campaign optimization experts who analyze your campaigns 24 hours a day. By leveraging AI's true power, you will see a remarkable ROI on your marketing spend. PlugCMO will scale the winners by running multiple creatives at once. It instantly scales the winning campaigns, audiences and creatives, and it does so in the shortest time possible. Are you worried about underperforming campaigns draining your budget? PlugCMO acts as insurance against budget leakage. It works 24 hours a day to ensure that any underperforming campaigns are immediately shut down. Calculate the best architecture for our formulation task. The models learn from every new data point and adapt to it. With industry-specific features, applied to the raw input data. The multi-armed bandit models produce action-based recommendations. PlugCMO increases digital marketing ROI by at least 20% There is no need for engineering bandwidth.

WebEngage, the best-in class marketing automation software suite, helps businesses-to-consumer companies (B2C) increase user retention and drive higher revenues. WebEngage is cloud-based and easy-to-use. It allows businesses to manage cross-channel communication with customers. They can send messages via SMS, Emails, SMS, mobile Push Notification, web push Notification, on-site alerts or in-app messaging. This solution allows cross-device tracking, live segmentation and deep data personalization. WebEngage's Journey Designer allows businesses to create complex lifecycle campaigns efficiently.

Finally, get your marketing and creative teams on the same page. Superads was designed to bring together creative and marketing teams through comprehensive insights into advertising campaigns. Users can create visual reports and dashboards to track the performance of advertisements across platforms like Meta, TikTok and LinkedIn. They can also focus on metrics that are important to their brand. The platform allows for seamless sharing of dashboards and reports, ensuring that creative and performance teams can quickly access necessary data. Superads uses AI to simplify the setup and enhancements of creative reporting with features such as AI-powered insights, tagging and other AI-powered features. Users can access core functionality for free for as long as they like. They can also choose to try out paid plans for 30 days, which offer additional features such unlimited reports, multi-account analyses, and priority support. Superads is designed to eliminate the need for spreadsheets.

Actionable eCommerce intelligence & analytics that drive ROI. Profitero is an actionable eCommerce insights platform that powers sales for over 4,000 brands and 700+ retailers worldwide. Your digital supply chain is streamlined and you can reduce out-of-stocks. To increase visibility and traffic for your products and brands, boost your search rankings. Optimize retail advertising campaigns to increase your ROI. Maximize promotions and protect profitability. Produce compelling product content that converts. Profitero scorecards helped Henkel to achieve eCommerce growth in multiple countries. Bayer saw sales growth from optimizing its Amazon product content and portfolio. Sales Master Lock achieved this by minimizing out of stock for one product. Profitero was able to maximize Amazon's sales growth. Mayborn saw a significant increase in sales. Monitoring 70 million products across hundreds if not all of the retailer sites and mobile apps in 50+ nations every day.

Trackingplan is an observability tool for marketing that saves time for analysts and tag specialists. It monitors web and app traffic continuously to alert you to problems before they have a significant effect. It also helps you debug the problem to identify its origin and ensure a quick resolution. Trackingplan is plug-and-play: it's easy to install and auto-detects your analytics, marketing, and product stacks. It starts monitoring after a few days. Trackingplan also provides a summary report every morning at the start of your working day on the status of all your websites and apps. This includes everything from traffic tagged with campaigns to the behavior data sent to marketing pixels.

Continuous optimization requires continuous measurement of effectiveness. Align multichannel marketing efforts with key business goals. Measure their effectiveness. Optimize campaigns for maximum success. Robust reporting capabilities allow you to track and measure overall usage, behavior, demographics, key indicators, and specific asset watches. You can create persuasive content that is based on the interests, past history, location, referrer, and more of your audience segments. Our intuitive reports give you deep insight and visibility into usage and behavior across all your web properties. This will help you manage risk and optimize. Visits, journey patterns, downloads, conversions, keywords. This aggregate overview provides a summary of key analytics and performance indicators. This tool will help you understand who your visitors are, what they've done, and how effective your buyer persona strategies have been.

TrackAd is a technology company that develops technologies that improve the performance of digital advertising campaigns. They address the challenges of attracting new customers, monitoring ROI, analysing contribution, and automating data collection. They are used by over 150 clients in Europe, including Cdiscount and Decathlon, E. Leclerc, Sephora, and Sephora. The TrackAd suite consists of 4 products. . TrackAd 360: Multichannel attribution and cost-centric analysis . TrackAd Lead: Analysis of the ROI of Lead Generation . TrackAd Collector: Automatic collection of advertising investments . TrackAd Affiliate: Antifraud and CPA publisher management

To prove marketing impact, you need accurate and aligned data from multiple tools. In a complex stack of marketing tools, with team silos, and a marketing mix that is constantly evolving, there are inconsistencies arising from different naming conventions. Accutics is your unified data language that delivers clear and reliable marketing insight to drive your business. Marketing tracking is created collaboratively. Accutics makes sure that campaign creators and activation teams can always access and apply the latest version of taxonomies on any platform. Simple workflows for standard data without complexity. For marketing and cost analyses, it is necessary to have a variety of data across different platforms. Forbes estimates that 80% is spent cleaning data. In other words, the race is over even before the data arrive. Accutics allows you to skip the manual work and jump right into connected, standardized and harmonized data.