Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Unleash the untapped potential of your digital marketing efforts. Oracle Data Cloud offers award-winning solutions tailored for every phase of the marketing journey. By minimizing waste and safeguarding your advertising budget, you can effectively connect with your target audience and evaluate the crucial metrics that truly reflect the outcomes of your online advertising initiatives. Gain deeper insights into your customers and the most promising prospects to maximize the effectiveness of your campaigns. Understand the triggers that motivate your audience to take action and identify the optimal moments to engage them using Oracle Data Cloud's superior audience and contextual intelligence solutions. Additionally, ensure protection against fraudulent activities while guaranteeing that your advertisements are visible and associated with safe and relevant content. Enhance the success of your campaigns with comprehensive solutions addressing viewability, invalid traffic (IVT), and brand safety, ultimately leading to a more robust advertising strategy that resonates with your audience.
Description
Identify underperforming campaigns to swiftly reallocate your advertising budget according to your simulation outcomes while staying within your total budget. Our approach employs a windowless measurement method rooted in probabilistic analysis, utilizing time-series data from both your ecommerce platform and various marketing channels to pinpoint the factors that truly influence performance. By analyzing your brand's historical metrics, you can predict the revenue and return on ad spend (ROAS) for your campaigns at any adjusted budget level before making any changes. Integrate all of your marketing channels in a mere 10 minutes with our straightforward, one-time setup process. Within 48 hours, you'll receive valuable insights that can inform your strategy. Additionally, marketers can assess and compare the effects of cross-channel awareness on organic searches, direct traffic, and other campaigns, enabling a comprehensive understanding of their marketing ecosystem. This approach empowers brands to make data-driven decisions that enhance overall effectiveness.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Amazon S3
No
Contentsquare
Yes
Convert Experiences
Yes
Cvent Event Management
Yes
Google Ads
No
Google Analytics
No
Instagram
No
Ketch
Yes
Leadspace
Yes
ORMIT™-OpenJava
Yes
Integrations
Amazon S3
Yes
Contentsquare
No
Convert Experiences
No
Cvent Event Management
No
Google Ads
Yes
Google Analytics
Yes
Instagram
Yes
Ketch
No
Leadspace
No
ORMIT™-OpenJava
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/advertising/
Vendor Details
Company Name
Prescient AI
Founded
2019
Country
United States
Website
www.prescient-ai.io
Product Features
Data Management
Customer Data
No
Data Analysis
No
Data Capture
No
Data Integration
No
Data Migration
No
Data Quality Control
No
Data Security
No
Information Governance
No
Master Data Management
No
Match & Merge
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No