TrackAd Description
TrackAd is a technology company that develops technologies that improve the performance of digital advertising campaigns.
They address the challenges of attracting new customers, monitoring ROI, analysing contribution, and automating data collection.
They are used by over 150 clients in Europe, including Cdiscount and Decathlon, E. Leclerc, Sephora, and Sephora.
The TrackAd suite consists of 4 products.
. TrackAd 360: Multichannel attribution and cost-centric analysis
. TrackAd Lead: Analysis of the ROI of Lead Generation
. TrackAd Collector: Automatic collection of advertising investments
. TrackAd Affiliate: Antifraud and CPA publisher management
TrackAd Alternatives
Code-Cube.io
Code-Cube.io is a comprehensive marketing observability solution that ensures the accuracy and reliability of tracking data across digital platforms. It continuously monitors tags, dataLayers, and conversion events to detect issues the moment they occur. By providing real-time alerts, the platform allows teams to quickly respond to tracking failures before they affect campaign performance or reporting accuracy. Its automated auditing capabilities remove the need for time-consuming manual QA processes, saving valuable resources. With features like Tag Monitor, users can oversee tag behavior across both client-side and server-side environments with full transparency. DataLayer Guard further strengthens data integrity by validating events, parameters, and values in real time. The platform helps businesses avoid wasted ad spend caused by incorrect or incomplete data signals. It also supports multi-domain tracking, ensuring consistency across complex digital ecosystems. Code-Cube.io is trusted by global brands to maintain high-quality marketing data at scale. Ultimately, it enables organizations to optimize performance and make confident, data-driven decisions.
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CampaignTrackly
CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions.
Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time.
The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.)
Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors.
Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.
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Triple Whale
Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team.
Moby by Triple Whale is an innovative AI-driven data platform designed to help brands and agencies unlock deep marketing insights quickly and efficiently. Its AI agents automatically analyze performance data across marketing channels, identifying trends in creative effectiveness, customer retention, and acquisition strategies. These agents provide precise recommendations on budget allocation to maximize return on investment and offer actionable fixes to increase website conversion rates. Trusted by brands like LSKD, Dixxon Flannel Company, and Porter Media, Moby has demonstrated success in detecting affiliate fraud, slashing reporting time, and boosting ROAS without increasing ad spend.
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JustControl.it
JustControl.it allows businesses to manage their advertising spending, evaluate campaign performance across multiple channels, and receive up-to-date reports about virtually every performance metric.
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Company Details
Company:
TrackAd
Year Founded:
2015
Headquarters:
France
Website:
www.trackad.ai/
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
In Person
Training Videos
Customer Support
Business Hours
Online Support
TrackAd Features and Options
Marketing Attribution Software
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Analytics Software
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Campaign Management Software
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
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