TrackAd Description
TrackAd is a technology company that develops technologies that improve the performance of digital advertising campaigns.
They address the challenges of attracting new customers, monitoring ROI, analysing contribution, and automating data collection.
They are used by over 150 clients in Europe, including Cdiscount and Decathlon, E. Leclerc, Sephora, and Sephora.
The TrackAd suite consists of 4 products.
. TrackAd 360: Multichannel attribution and cost-centric analysis
. TrackAd Lead: Analysis of the ROI of Lead Generation
. TrackAd Collector: Automatic collection of advertising investments
. TrackAd Affiliate: Antifraud and CPA publisher management
TrackAd Alternatives
Code-Cube.io is a comprehensive marketing observability solution that ensures the accuracy and reliability of tracking data across digital platforms. It continuously monitors tags, dataLayers, and conversion events to detect issues the moment they occur. By providing real-time alerts, the platform allows teams to quickly respond to tracking failures before they affect campaign performance or reporting accuracy. Its automated auditing capabilities remove the need for time-consuming manual QA processes, saving valuable resources. With features like Tag Monitor, users can oversee tag behavior across both client-side and server-side environments with full transparency. DataLayer Guard further strengthens data integrity by validating events, parameters, and values in real time. The platform helps businesses avoid wasted ad spend caused by incorrect or incomplete data signals. It also supports multi-domain tracking, ensuring consistency across complex digital ecosystems. Code-Cube.io is trusted by global brands to maintain high-quality marketing data at scale. Ultimately, it enables organizations to optimize performance and make confident, data-driven decisions.
Learn more
CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions.
Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time.
The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.)
Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors.
Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.
Learn more
Kochava
Founded in 2011, Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven app marketers. We empower marketers to measure what matters with tools that deliver better insights and actionable data in one operational platform.
App marketers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO).
Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other mobile measurement partner.
Kochava hosts a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem. Headquartered in Sandpoint, ID, the company has offices globally.
Learn more
LeadsRx Attribution
We empower courageous marketers with the technology, insight, and confidence they need in order to improve customer relationships and boost marketing performance. LeadsRx SaaS-based marketing software attribution software captures touchpoints across all channels and captures conversions throughout each funnel. It provides impartial results that are unrivaled in the market.
LeadsRx can help you determine which advertising programs are performing well and which ones are wasting your ad-spend. LeadsRx calculates the Return on Ad Spend (ROAS) and provides instant insights to help marketers optimize their budgets across channels. The product also tracks customer journey maps, which show consumer behavior and how marketing programs impact buyer decisions.
Learn more
Company Details
Company:
TrackAd
Year Founded:
2015
Headquarters:
France
Website:
www.trackad.ai/
Recommended Products
$300 Free Credits for Your Google Cloud Projects
Launch your next project with $300 in free Google Cloud credits—no strings attached. Test, build, and deploy without risk. Use your credits across the entire Google Cloud platform to find what works best for your needs. After your credits are used, continue with always-free tier services. Only pay when you're ready to scale. Sign up in minutes and start exploring.
Product Details
Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
In Person
Training Videos
Customer Support
Business Hours
Online Support
TrackAd Features and Options
Marketing Attribution Software
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Analytics Software
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Campaign Management Software
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
TrackAd User Reviews
Write a Review- Previous
- Next