TrackAd Description

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return?
Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales.
All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue.
Trusted by over 150 European advertisers, including major retail and e-commerce brands.

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Pricing

Pricing Starts At:
1500€/month
Pricing Information:
Basic

Integrations

API:
Yes, TrackAd has an API
View Integrations

Reviews - 3 Verified Reviews

Total
ease
features
design
support
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Company Details

Company:
TrackAd
Year Founded:
2015
Headquarters:
France
Website:
www.trackad.ai/
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Media

TrackAd Screenshot 1
TrackAd Screenshot 1 TrackAd Screenshot 2
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Product Details

Platforms
Web-Based
iPhone App
iPad App
Android App
Types of Training
Training Docs
Live Training (Online)
In Person
Training Videos
Customer Support
Business Hours
Online Support

TrackAd Features and Options

Marketing Attribution Software

Attribution Modeling
Audience Segmentation
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

Marketing Analytics Software

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Campaign Management Software

Channel Management
Lead Management
Multi-Campaign

TrackAd User Reviews

Write a Review
  • Name: Camille P.
    Job Title: Global Head of Acquisition
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: Deployment
    Organization Size: 1,000 - 4,999
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    All our advertising data finally in one place

    Date: Oct 06 2026

    Summary: We implemented TrackAd to centralize our data and track performance more efficiently, and we met this goal. Day-to-day control is clearer, and the budget decisions are faster: the tool fits naturally into the team's workflow.

    Positive: All our advertising platform data is brought together in a single tool: we have a clearer view of overall performance, faster budget decisions and less time spent switching between interfaces. The Customer Success team is very helpful, and we see that the platform keeps improving based on user feedback.

    Negative: At the beginning, you need to set aside some time to configure the tool for your own needs.

    Read More...
  • Name: Clara L.
    Job Title: Traffic manager
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 10,000 - 19,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Trackad has simplified our analysis

    Date: Sep 02 2026

    Summary: We chose TrackAd to simplify the tracking of all our acquisition channels. The team supported us through the setup and the connection to every partner platform, and helped us rethink our attribution model along the way. I have been using TrackAd for several years now, and the solution has always met the need. With digital costs rising and competition tightening, it is a must-have to make results reliable and support decision-making.

    Positive: The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.

    Negative: The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.

    Read More...
  • Name: Axel L.
    Job Title: Affiliate, Retargeting & Partnerships Manager
    Length of product use: 2+ Years
    Used How Often?: Monthly
    Role: User
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    A valuable tool for monitoring affiliate fraud

    Date: Aug 26 2026

    Summary: Overall, TrackAd is a very useful tool for managing the quality of our affiliate traffic and controlling acquisition costs. It simplifies what would otherwise be a time-consuming analysis and gives us greater visibility into suspicious transactions. We also appreciate the team's willingness to work with us when we identify new fraud patterns and to explore ways of improving the detection process.

    Positive: At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

    Negative: We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.

    Read More...
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