Oracle Responsys Reviews

Data-driven marketing solutions are built on a Customer Data Platform to help marketers optimize their customer's buying cycles. To improve transparency and understanding in your marketing and advertising value chain, activate & mobilize your first-party data. You can create clear user personas using demographics, browsing history, and transaction history. Then enrich these cohorts with additional data layers. To generate additional revenue, or create targeted campaigns, manage digital inventories across your properties or those of your partners. Combine data from multiple sources, online or offline, first party, second-party, or third-party data. This unified view of data can be used to create digital strategies that work. Use existing or custom Machine Learning models for creating custom segments, audience cohorts, predictive modelling & heuristics.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.