Oracle Responsys Description

Marketing organizations can manage all interactions with customers via email, mobile, social media, display and the web from a single platform. All industries' CMOs will be able to deliver exceptional customer experiences throughout all marketing interactions and throughout the customer’s lifecycle. Use disparate data to create targeted audiences and empower customers to decide their next experience. Customers can interact with you in near real time, making it possible to make data from different sources more useful. Oracle Responsys gives marketing teams the tools they need to deliver the engaging, relevant experiences their customers want across all devices, channels, lifecycles, and channels. Email marketers still have to leverage customer data to personalize emails, drive sustained engagement, and coordinate email marketing across multiple channels. Oracle Responsys offers award-winning email marketing capabilities.

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Company Details

Company:
Oracle
Year Founded:
1977
Headquarters:
United States
Website:
www.oracle.com/marketingcloud/products/cross-channel-orchestration/

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Product Details

Platforms
SaaS
Type of Training
Documentation
Customer Support
Online

Oracle Responsys Features and Options

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Social Media Marketing Software

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile Marketing Software

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win