Upwave Description

Use industry-leading predictive analytics with the largest consumer data collection to measure cross-channel brand campaign performance. Brand Lift KPIs like never before. On-demand dashboard with unprecedented data scale that combines Linear, Addressable and CTV. You can see the actual delivery stats for each publisher or audience, so you don't have to wonder if your campaign has met your custom behavioral targets. Upwave optimizes brand marketing by planning, measuring, and optimizing. Our digital network is unmatched and allows for fast, accurate data collection from millions everyday consumers. All brand insights are available on one platform, with real-time dashboards. Integration with DSPs, social platforms and other platforms allows for bid optimization and audience targeting to increase marketing impact. Our customers include companies from multiple verticals, including CPG, technology and financial services, as well as the biggest global advertising agencies.

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Company Details

Company:
Upwave
Year Founded:
2012
Headquarters:
United States
Website:
www.upwave.com

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Product Details

Platforms
SaaS
Type of Training
Documentation
Live Online
Webinars
In Person
Customer Support
Online

Upwave Features and Options

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Upwave User Reviews

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