Alternatives to Mobilewalla

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Founded in 2012, DemandScience’s products, data and leads benefit more than 1,500 customers worldwide. With offices in 7 countries and 800+ employees, DemandScience is #5 on Fortune Magazine’s list of the best workplaces in advertising & marketing. Solutions offered: • PureSyndication - delivers high-quality opt-in leads for your campaigns. • PureABM - accelerate your growth with targeted ads to the accounts you really want. • PurePush - provides you with mid and bottom funnel prospects who are closer to the close.

BIGDBM, a leading US provider of data, has over 7 years of experience in building identity graphs, with a focus primarily on ROI, privacy, and quality. Our US consumer and B2B data sets can be used to enhance your marketing campaigns, lead-generation strategies, and identity validation workflows. Our unrivaled datasets of consumer data provide you with valuable insight into the consumer. These include core contact information (emails and phone numbers, addresses, device identifiers, etc. ), lifestyle and affinity attributes as well as buyer intent and consumer website visits. Our B2B data sets provide comprehensive and current contact information on 30 million+ US companies and 125 million+ employees to help you develop your sales pipeline.

Gain immediate access to a vast and expanding reservoir of consumer insights. With continuous audience research involving more than 24 million panelists across 55 different markets, we refer to this as living data. This dynamic, interconnected intelligence consistently adapts and grows. Uncover the thoughts, emotions, actions, and purchasing behaviors of your audience from yesterday, five years ago, and today. Obtain actionable insights from your audience through a range of resources, from syndicated data and comprehensive custom research to quick surveys and polls. Arm yourself with the essential knowledge needed to create more effective campaigns. With a global network of over 24 million registered panelists, YouGov enables you to construct the most detailed understanding of your customers' intricate lives. Our innovative solutions empower some of the world’s most esteemed brands, media companies, and agencies to better investigate, strategize, implement, and monitor their marketing endeavors. Moreover, YouGov is dedicated to continuously being the largest, most representative, and most interconnected proprietary panel available in the market, ensuring that our clients always have the edge in understanding consumer behavior.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

OnAudience is a worldwide leader in delivering high-quality, tailored audience segments for digital marketers, as well as offering data enrichment services. Our desktop data spans 200 markets, featuring a globally standardized taxonomy and encompassing over 1,000 ready-made segments. Each profile is meticulously organized according to demographic information, user interests, and purchasing intentions. Additionally, we develop and supply custom segments upon request. Data Management Platforms (DMPs) enhance your digital marketing efforts by simplifying the process of managing customer data and crafting specific segments for future campaigns. You can categorize your clientele based on particular products, market niches, or other attributes to ensure they receive personalized advertisements. OnAudience grants you access to one of the largest databases of client profiles in the world, allowing you to discover potential customers among a staggering 27 billion user profiles across the globe. With such extensive resources at your disposal, targeting the right audience has never been easier.

MRI-Simmons stands out as a premier source of actionable insights regarding American consumers, providing extensive data on their attitudes, behaviors, and media consumption patterns. This consumer insights and activation platform shapes marketing strategies while simplifying data application to enhance business outcomes. With features like user-friendly navigation, interactive charts for effective visual storytelling, and collaborative reports and dashboards, MRI-Simmons promotes teamwork and data sharing. It empowers users through self-service activation, enabling the targeting of audiences across various data management, demand-side, supply-side platforms, or addressable media. The USA study conducted by MRI-Simmons is a nationally representative survey that uncovers critical insights into consumer preferences and behaviors. By utilizing address-based probabilistic sampling, the study tracks real individuals randomly selected to mirror the U.S. population, ensuring that the insights gleaned are both stable and reflective of the American consumer landscape. This rigorous methodological framework not only enhances the reliability of the data but also allows businesses to tailor their strategies more effectively to meet consumer needs.

Customer personas have historically been a vital tool for gaining insights into and categorizing different consumer groups. However, marketers often face challenges in translating these personas into effective targeting strategies for real-world media. This is where Wiland PersonaBuilder™ comes into play, recognized as the most advanced persona creation tool available today, specifically engineered to generate audiences that can be instantly activated in digital ad campaigns. With its user-friendly PersonaBuilder application, users can effortlessly develop comprehensive and intricate prospect and customer personas utilizing relevant data that is constantly updated, including extensive consumer spending patterns, social media interaction metrics, and other pertinent insights. By utilizing this innovative tool, organizations can seamlessly connect their strategic planning with media purchasing teams, ensuring that the personas created are not just theoretical but are transformed into actionable audiences primed for immediate use in digital advertising efforts. This powerful functionality not only enhances targeting precision but also streamlines the entire marketing process for better results.

By leveraging real-time insights and swift adaptability, we offer tailored marketing solutions for consumer packaged goods (CPG) that unravel shopper behavior and enhance consumer connections, all on an unmatched scale. It is essential to pinpoint your target audience and the optimal channels for conveying your message effectively. Understanding your audience is crucial before crafting your communication strategy. Utilize our bespoke or syndicated segments to better engage with your shoppers. Gain valuable insights through thorough analysis of shopper data to deepen your understanding of different demographics. This is where our team of data experts shines. Our analytical tools deliver remarkably accurate insights derived from extensive consumer data, ensuring that your messages are highly personalized. Create customized communications that convert casual shoppers into loyal buyers and enthusiastic brand advocates. Whether your goal is to enter a new market or strengthen loyalty among existing customers, we are committed to helping you deliver relevant and compelling messages that resonate deeply. In the ever-evolving landscape of consumer preferences, adaptability in your marketing strategy is key to sustained success.

Quantcast Measure is an audience intelligence platform utilized by over 100 million web and mobile sites. It provides immediate insights and research into the demographic and psychographic characteristics of your audience. Discover how distinct audiences interact with the content on your website. Utilize these unique insights to create more targeted messaging, advertising campaigns, and content. With direct measurement, you receive detailed, real-time insights into your digital assets. Unlike many audience measurement tools that depend on panel-based data collection—like Nielsen ratings—that can take months to provide results, direct measurement offers insights almost instantaneously. Gaining an understanding of your audience as they browse your site is now simpler than ever. You can find out what products they purchase, their brand preferences, the types of vehicles they own, the media they engage with outside your platform, and various consumption metrics. With implementation across more than 100 million web destinations, we track user behavior multiple times daily, enabling ongoing improvement of your engagement strategies. This capability to measure audience behavior in real-time significantly enhances the ability to adapt and respond to changing consumer preferences.

Trufan offers a chance for consumers to opt-in, enabling the generation of ethical and high-quality first-party data. This platform allows for the exportation and re-marketing to important target demographics. You can explore new audiences while segmenting and filtering them based on various industries and interests, utilizing bio keywords, geographic data, hashtag activity, posting times, and additional factors. Gain insights into audience overlap not only among your own brands but also with competitors and others in the market. You have the flexibility to activate audiences in multiple ways and at any time. Furthermore, you can drive valuable actions such as encouraging new platform follows, newsletter sign-ups, and e-commerce transactions. Engaging with your audience becomes seamless, leading to significant and impactful outcomes. This comprehensive data-driven approach ensures that your marketing efforts are both effective and targeted.

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

BRIDGE CONNECT is a meticulously curated consumer audience database that relies on verified, opt-in email addresses to provide the most precise, current, and comprehensive profiles of real individuals. By beginning at the "human level," this platform associates each email with a person's name, mailing address, mobile habits, and countless lifestyle and digital indicators, all while adhering to privacy regulations and obtaining permission. Its user-friendly interface allows marketers to create highly specific audience segments and launch campaigns across various channels including email, display, mobile, social media, connected TV/OTT, video, and programmatic audio without the need for intricate integrations. With a vast repository of over 250 million stable, cookie-free profiles that are updated in real time, BRIDGE CONNECT empowers brands to transparently evaluate performance, optimize advertising expenditures, and retain complete control over their data, effectively linking businesses to their next customers with exceptional accuracy and scale. This innovative approach ensures that marketers can reach their desired audiences efficiently and effectively.

Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.

Conventional market research often proves to be labor-intensive, inconsistent when applied broadly, and susceptible to bias. People Pattern employs advanced data science methodologies to derive practical marketing insights from the vast array of impartial opinions and data produced by social media users, a process we term audience intelligence. Unlike most social marketing platforms that concentrate on brand-related discussions, the true treasure of insights lies in understanding the individuals participating in those discussions. By leveraging stringent data science techniques, People Pattern empowers marketers to comprehend the PEOPLE driving brand conversations, enabling them to transcend superficial metrics and adopt increasingly sophisticated strategies for analyzing, targeting, and engaging high-impact audience segments. This shift not only enhances marketing effectiveness but also fosters deeper connections between brands and their audiences.

AIXON is a comprehensive data science platform designed to integrate and enhance your existing customer information, allowing for a deeper understanding of your audience while enabling AI models to forecast their future behaviors effortlessly. By augmenting profiles with both internal data and external insights, you can achieve a well-rounded perspective of your users. The AI capabilities quickly identify the most effective marketing patterns, allowing you to act swiftly with insights generated for all communication channels. AIXON assembles a 360-degree view of your audience by consolidating data from various sources, including apps, websites, and CRM systems. By merging this information with users' external digital footprints sourced from Appier’s unique cross-screen database, you can significantly enrich your audience profiles. You can utilize pre-existing AI models or develop your own to create impactful predictions in just minutes. The platform also allows for the creation of audience segments based on user interests or personas, enabling you to discover lookalikes, analyze different audiences, and anticipate actions such as conversions. Overall, AIXON empowers businesses to harness data effectively, drive targeted marketing efforts, and achieve better outcomes through informed decision-making.

To achieve a cohesive understanding of your audience, the initial move is to leverage the extensive data generated from your various media, events, and subscription products. By consolidating all this information, you can develop a unified perspective on your audience, which in turn will help maximize your financial prospects. With a complete insight into how your audience engages, your ability to track data effectively can lead to more informed marketing choices. Omeda empowers you to craft innovative products and platforms, beginning with well-defined audience segments and goals. Furthermore, we seamlessly integrate with your essential Adtech and CRM systems. By implementing strategies across your owned and operated brands and broadening audience engagement through omnichannel initiatives, you can boost revenue and enhance yield. Omeda is dedicated to addressing all your data-related queries and business challenges, even during late-night hours. Our expert support team is available around the clock to deliver exceptional service and optimize your overall experience, ensuring that you never feel alone in your journey toward audience engagement.

Access data from any location, even within a vast array of diverse environments. The most effective method to boost acquisition and retention is through the enrichment of data and models. By leveraging machine learning, new insights can be uncovered by integrating proprietary models, such as propensity models, with data in a secure manner, which enhances customer profiles and models while allowing for rapid scalability. Enriching data alone is insufficient; your team needs to transition smoothly from insights to actionable strategies. Automate the segmentation of audiences and deploy your campaigns instantly across various channels. Make informed targeting decisions to optimize budget utilization and reduce churn rates. Understand the optimal timing and locations for targeting efforts. Equip yourself with the necessary tools to act on data in real-time. Tracking the complete customer journey, along with the various data types involved, has always posed significant difficulties. With the increasing stringency of privacy regulations and the growing distribution of data, it is now more crucial than ever to ensure secure and straightforward access to those intent signals for effective decision-making, which will ultimately enhance overall operational efficiency.

Explore, investigate, and comprehend audiences, brands, and competitors using the most user-friendly social listening tool featuring an unparalleled unlimited search capability. Infegy Atlas provides top-notch social listening services, enabling you to gain insights into audiences and consumers like never before. Transform vast amounts of online discussions into practical consumer insights that support market research, development of customer personas, brand analysis, campaign monitoring, competitive intelligence, demographic studies, identification of industry gaps, sentiment evaluation, influencer tracking, crisis management, and much more. Rather than merely assessing social data, showcase it elegantly. With Infegy Canvas, our reporting platform, you can craft personalized reports utilizing data directly from Infegy’s social intelligence and listening tools. Harness Canvas for client presentations and comprehensive reporting while ensuring your team stays informed with visually appealing reports, eliminating the need for any design expertise. This powerful combination of tools not only enhances your understanding of the market landscape but also elevates your communication with stakeholders.

The landscape of social listening has transformed significantly. Uncover the potential of audience intelligence with Pulsar, which enables you to identify compelling narratives within your data. Our platform consolidates all your digital audiences, allowing for seamless access to essential insights. By harnessing AI and advanced data visualization, you can gain actionable insights through our analytics, trend tracking, and social listening features. Stay informed about ongoing conversations or delve into historical data to unearth valuable trends and insights. Engage with your audience by creating data-driven personas, segmenting demographics, and analyzing the nuances of various discussions. Identify key influencers within your target demographics and establish partnerships for future social media campaigns. Discover what truly connects with your audience and leverage these insights to enhance your creative direction. Additionally, refine your content strategy, monitor your competitors' social media activities, and evaluate the effectiveness of your marketing efforts through comprehensive benchmarking. Ultimately, staying attuned to the evolving digital landscape empowers your brand to make informed decisions.

Inuvo's IntentKey is a cutting-edge AI-powered platform aimed at transforming audience modeling and targeting within the realm of digital advertising. Utilizing a unique large-language model that has been trained on over 110 billion web pages and processes around 100 million new URLs each day, IntentKey discerns consumer intent through a vast array of over 25 million AI-generated concepts, all while maintaining privacy by avoiding the use of personal data or tracking methods. The platform provides real-time updates every five minutes, allowing it to quickly adapt to changes in audience preferences and trends. Users can effortlessly generate custom audience models by simply entering a line of text or URL, and they have the option to run campaigns independently via their chosen demand-side platform or seek assistance from Inuvo's specialists for enhanced results. Additionally, IntentKey prioritizes transparency, enabling users to view the specific concepts that inform their audience models and how these models change over time. This level of insight not only fosters trust but also empowers users to make informed decisions in their advertising strategies.

Achieve exceptional understanding through audience insights, competitive analysis, and customized AI solutions. Connect meaningfully with targeted advertising, influencer strategies, and performance reporting. Utilize visual data analytics tools, monitor competitive landscapes, explore trending narratives, and much more. Access specific gaming ad target segments through leading Demand-Side Platforms (DSPs). These services are designed to meet your unique requirements, ranging from comprehensive market research to specialized gaming marketing intelligence. This holistic approach ensures that you remain ahead in an ever-evolving digital landscape.

Discover key trends that are essential for your business. Azira’s data intelligence empowers operational leaders and analysts to evaluate trade areas, recognize consumer behaviors, and gain valuable insights into competitor activities. Marketers and advertisers seeking to enhance campaign success will find Azira’s data instrumental in audience curation through act-alike modeling, brand affinity, demographics, and other factors. With the ability to launch omnichannel campaigns through smooth integrations with the largest ad-serving platforms, you can effectively track and measure ROI both online and offline. This comprehensive approach not only enhances your marketing strategy but also positions your business for sustained growth in a competitive landscape.

Tamoco offers a comprehensive location-based solution tailored for advertisers, brands, marketers, and agencies. By leveraging behavioral segments, businesses can effectively assess both online and offline engagement linked to location data. This technology empowers Tamoco to pinpoint the ideal audience or segment according to their real-world behaviors. It focuses on identifying audiences based on their movement patterns. By providing interest-driven segments that reflect how individuals navigate known locations, Tamoco enhances targeting precision. Its network merges movement data with demographic insights to formulate highly detailed audience profiles that encompass interests and behaviors. Additionally, Tamoco offers ready-made location-based audience segments accessible through platforms like Dv360 and AppNexus. Advertisers can specifically reach audiences when they are present in targeted venues or points of interest. Utilizing advanced sensor-driven technology, Tamoco enables a deeper understanding of specific areas within these locations for more customized targeting strategies. By bridging the gap between online interactions and offline behaviors, Tamoco facilitates the attribution of digital ads to actual visits in the physical world, ensuring a more integrated marketing approach. This holistic method of engagement not only enhances advertising effectiveness but also provides valuable insights into consumer behavior patterns.

Datazapp specializes in providing powerful data append and enrichment services that help businesses improve their customer targeting and email marketing strategies. With solutions such as email, phone, demographic appends, and reverse email/IP appends, Datazapp ensures that companies can refresh and validate their contact lists, ensuring greater accuracy and engagement in marketing campaigns. Their platform allows businesses to quickly upload, map, and append data, offering real-time verification and a fast turnaround time, which helps save time and resources. The self-serve nature of the platform empowers companies to manage their data updates without relying on third-party assistance. Datazapp's tools go beyond simple data updating; they include advanced services like reverse email and phone matching, allowing companies to gain deeper insights into their contacts. The platform is designed to help businesses of all sizes enhance audience segmentation, improve conversion rates, and reduce bounce rates, all while maintaining a focus on compliance with data security standards. With its easy-to-use interface and high-quality data offerings, Datazapp provides businesses with an essential tool for refining their marketing outreach and optimizing customer acquisition.

Explore the intricate traits of a specific social media audience to gain insights into its unique persona, either in isolation or in relation to other audiences. Our service provides in-depth data points alongside traditional metrics such as gender, marital status, age, profession, income level, and geographic location. Establish the genuine connection between influencers and their followers, ensuring that the interactions and engagements are authentic rather than fabricated before finalizing your choice of influencers for a marketing campaign. Discover the individuals, brands, and media outlets that wield the most influence over your target audience. Utilize specialized databases that encompass millions of prominent social media accounts to efficiently curate a focused list of influencers who can effectively engage with your desired audience. Furthermore, you can simultaneously analyze the audiences of various influencers, brands, or other users, enhancing your strategic decision-making process. This comprehensive approach not only saves time but also maximizes the potential for successful influencer partnerships.

Instantly find out what your audience reads and watches. Don't waste your time on tedious research or expensive surveys. SparkToro helps you identify your customers' most influential sources and hidden gems so that you can reach them where it is. SparkToro crawls millions of social media profiles and web profiles to find data about any online audience.

Empowering media organizations to enhance their strategies, our services are utilized by the largest studios, networks, and OTT platforms to refine their monetization choices through a comprehensive understanding of content. By collaborating with Parrot Analytics, you can learn to leverage demand measurement effectively, enabling you to succeed in the competitive landscape of the global attention economy. Our DEMAND360 platform collects and analyzes consumption and engagement metrics from billions of television enthusiasts worldwide each day, yielding unparalleled insights into audience demand across various platforms. With DEMAND360, we capture demand indicators from every nation, ensuring that even local productions gain visibility on a global scale. We assess the total market demand across multiple viewing formats, including SVOD, AVOD, linear, and cable. Our innovative approach has established a unified global measurement standard that synthesizes signals from consumer research, peer-to-peer streaming and downloads, and social media engagement, thus transforming the way companies interpret audience behavior. This comprehensive framework not only enhances strategic planning but also fosters a deeper connection between media entities and their audiences.

Enhance audience engagement by utilizing the depth of transaction data effectively. Develop detailed personas and impactful marketing strategies rooted in financial behaviors and consumer preferences. Expand user limits confidently, alleviating concerns about defaults. Utilize accurate and consistently updated income estimates for users. The Hyperplane platform empowers financial institutions to create tailored consumer experiences through advanced foundation models. Elevate your offerings with enhanced features for credit assessments, debt collections, and modeling similar customer profiles. By segmenting users based on diverse criteria, you can precisely target specific demographic groups for personalized marketing efforts, content distribution, and user behavior analysis. This segmentation process is facilitated through various facets, which are essential traits or characteristics that aid in categorizing users; furthermore, Hyperplane enriches user segmentation by integrating additional attributes, allowing for a more refined filtering of responses from specific audience segmentation endpoints, thus optimizing the marketing strategy. Such comprehensive segmentation enables organizations to better understand their audience and improve engagement outcomes.

Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.

Through innovative and patent-pending algorithms, we accurately identify key demographic factors such as age, gender, location, marital status, ethnicity, income, general interests, sentiments, affinities, topics of interest, and video consumption patterns. Additionally, we delve into trending subjects, specific content preferences, various genres and sub-genres, as well as popular categories and their subdivisions. Essentially, we equip you with all the essential insights needed to analyze current trends and anticipate the next significant developments. By creating audiences from Rich Profiles™, activating them becomes an effortless task. Our streamlined pipeline is incredibly useful when you're developing new content, curating a YouTube channel, or focusing on customer conversion strategies. Moreover, you have the flexibility to choose how many audiences to profile and activate, allowing you to leverage our audience intelligence for in-depth research, customer insight generation, and the prediction of emerging trends. This comprehensive approach empowers you to stay ahead in the dynamic landscape of content creation and consumer engagement.

Attain simplifies your workflow by enabling comprehensive insights gathering, media activation, and outcome measurement all in a single platform. You can uncover detailed information about your customers, such as their identities and their purchasing behaviors in terms of timing, location, and spending habits. With the ability to mix and match thousands of customer attributes, you can create targeted audience segments and activate media across leading DSPs, SSPs, and social media channels. By analyzing your audience's transactions, you can validate outcomes and gain a clear understanding of return on ad spend and conversion rates. While other platforms may lack the necessary depth, breadth, and transparency, Attain offers access to consumer-permissioned transaction data, empowering your business to achieve optimal results. Furthermore, you can create a customer profile based on various factors, including interests, demographics, life stages, brand preferences, and historical purchases, ensuring a well-rounded approach to audience engagement.

Accelerate your understanding of your customers' authentic voices with cutting-edge AI that pinpoints emerging trends and common consumer phrases. Innovative models inspired by market research highlight critical insights you might overlook, keeping you informed about significant changes in dialogue. Move beyond simple conversations by diving into behavioral data to reveal the distinct and interconnected nature of your audience groups. Create tailored widgets for internal distribution and begin making informed, consumer-focused decisions on a larger scale. With Social Listening Dashboards, you can gather, visualize, and interpret real-time conversations happening online. These Dashboards are designed with specific use cases in mind, developed in collaboration with your dedicated Client Service Manager, ensuring they meet your unique needs. Your Dashboard will empower you to adapt swiftly to the evolving preferences of your consumers and the shifting market landscape. Consequently, you will be equipped to make quicker, reliable decisions centered on consumer insights that lead to better outcomes. This proactive approach not only enhances decision-making but also fosters stronger connections with your target audience.

This marketing SaaS platform, driven by data, aims to foster growth for enterprises across Africa. It features profiles that are meticulously categorized based on numerous data parameters, including demographics, geographical location, purchasing behavior, technology usage, and personal interests such as sports and fashion, ensuring enhanced performance for marketing campaigns. Companies have the flexibility to develop custom audience segments using specified criteria such as age, gender, and interests, drawn from a vast pool of millions of profiles to align with their unique business needs or campaign goals. By enabling direct targeting of consumers on mobile devices, regardless of their device type or internet access (whether online or offline), the platform significantly boosts the likelihood of conversion. Moreover, businesses can deepen their understanding of their clientele through data enrichment from diverse sources available on the platform, which aids in pinpointing ideal customers and refining marketing strategies to attract similar audiences more effectively. This comprehensive approach not only empowers businesses to execute tailored marketing efforts but also positions them to stay ahead in a competitive landscape.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

Acquigo is a comprehensive Algorithmic Marketing Cloud designed to empower its users in executing their marketing campaigns effectively. This platform features a complete suite of functionalities for managing campaigns from initial planning to the execution and monitoring of responses across various channels such as email, SMS, and push notifications. Regarding Acquigo, its integrated algorithms take charge of the entire campaign management process, which includes identifying the target audience, planning, designing, scheduling, executing, tracking, and optimizing campaigns. The platform also comes equipped with a library of pre-designed marketing campaigns, automated micro-segmentation capabilities, and a relationship dashboard for enhanced user insights. As a product of Xerago, which has been at the forefront of integrated marketing services for around 15 years, Acquigo benefits from a wealth of experience in marketing automation. Xerago played a pivotal role in introducing marketing automation to the Indian market back in 2005, establishing itself as a leader in this field. With Acquigo, businesses can achieve a more streamlined and efficient marketing approach, ultimately leading to better customer engagement and conversion rates.

Gain access to comprehensive behavioral insights, obtain valuable information on your key inquiries, and identify high-performing audiences—all essential for navigating the digital landscape while prioritizing privacy. Enhance your business intelligence with immediate, reliable, and actionable data regarding consumer mobile activities. Reduce advertising waste and increase your return on ad spend by utilizing highly precise audience data that can be activated through Lotame or any other Data Management Platform. Transform your market research approach by acquiring in-depth feedback from genuine consumers, tailored according to their online behaviors. Offering groundbreaking market insights in a privacy-centric environment, VTION allows you to delve deeper into the mechanisms that drive its unique consumer behavior analytics. Its passive, real-time data collection method guarantees that the gathered data remains untampered, resulting in significantly improved accuracy. Furthermore, this innovative approach not only enriches your marketing strategies but also empowers you to make informed decisions that align with evolving consumer preferences.

Silhouette™ stands as the pioneering audience intelligence platform designed to define and engage anonymized personas through the analysis of earned media consumption, influencers, passions, personalities, and interests. By leveraging social data, Silhouette™ provides precise, actionable insights and media campaigns tailored to any specific persona or target audience. This innovative platform addresses the challenge of evaluating social influencer initiatives by linking social content engagement to tangible company revenue and various business metrics. For the first time, brands can transform their market research, marketing personas, and surveys into expansive, addressable audiences. At the heart of Silhouette™ is a comprehensive social identity graph that encompasses over 1.2 billion profiles gathered from 60 diverse platforms, more than a million websites, 300 million unique email accounts, and upwards of one billion IP addresses and mobile devices, making it a formidable tool in audience analytics. This extensive database equips brands with the capability to make informed decisions and tailor their strategies effectively.

Affinio is a pioneering company in the realm of Augmented Analytics that utilizes its proprietary graph technology to decode the countless connections inherent in vast datasets. By offering AI-driven segmentation and visualization tools, Affinio empowers business users worldwide to quickly uncover valuable insights that inform strategic decisions leading to success. In a landscape overflowing with information and an ever-increasing volume of data, many are creating data lakes, yet few are constructing effective means to navigate them. Affinio’s Analytics and Matchmaker solutions are conveniently accessible through the Snowflake Data Marketplace. Users can execute Affinio’s graph analytics on their own internal first-party PII data by leveraging Snowflake’s technology, enabling anyone—regardless of their technical expertise—to query their data efficiently, with responses generated in mere seconds instead of days. Additionally, users can explore the intersections between their customer information and that of other businesses, providing them the opportunity to collaborate in a data clean room environment. This capability not only enhances data utilization but also fosters strategic partnerships that can lead to mutual growth.

InMarket is a dynamic marketing and analytics platform designed to assist brands in engaging consumers at the most opportune moments, utilizing insights from intent, location, both online and offline purchasing patterns, and audience data enhanced by artificial intelligence. The platform features four primary solutions that empower marketers to categorize consumers not only by their identity but also by their purchasing habits and motivations, facilitating the launch of omnichannel campaigns while assessing tangible results such as increased sales and foot traffic to stores. Through its Audiences feature, InMarket taps into first-party location information, consumer transaction behaviors, and predictive analytics to develop tailored or readily available segments for activation. Its Activation component allows brands to connect with these audiences across various devices and channels in real time, ensuring optimal timing and positioning of their messages. Furthermore, the platform's Measurement tools deliver comprehensive, AI-driven insights into the effectiveness of media efforts, allowing for real-time campaign adjustments and correlating impressions with additional conversions, ultimately refining marketing strategies for better performance. This holistic approach not only enhances consumer engagement but also supports brands in achieving their marketing objectives more efficiently.

Start constructing the future of your content distribution strategy today with AudiencePlus, enabling you to take control of your channel while utilizing AI and first-party data to gain unprecedented insights into your audience. In a landscape where competitors are stuck in outdated transactional methods, generating excessive noise that overwhelms potential buyers, it is essential to cultivate genuine relationships on a larger scale to stand out. By transforming website visitors and social media followers into devoted subscribers, you ensure direct communication with your audience, free from algorithmic barriers. Establish a cutting-edge media platform as an extension of your site to highlight your finest content without requiring development assistance. Utilize AI-driven workflows that draw from your own data to uncover profound insights into audience preferences and behaviors. Furthermore, harness valuable intent signals to guide your marketing strategies, pinpoint customers ready to make a purchase, and seamlessly connect them to sales with the necessary context to facilitate closure—this approach not only enhances engagement but also drives long-term success.

Big data analytics provides robust consumer insights to enable intelligent B2C mobile messaging. Terragon Audience Profile, as our platform UID provides an additional layer of security by encrypting and anonymizing PIIs (Personal Information Identifiers). Data-driven marketing SaaS platform accelerates growth for African businesses. The profiles on the platform have already been segmented based on various data sets, including demographic, locational, transactional, technological, and interests (sports enthusiasts, fashion lovers, digitally savvy consumers, etc.) to ensure superior campaign performance.

Exact Data stands out as a premier supplier of specialized mailing lists aimed at both consumers and businesses for marketing initiatives. Utilizing a comprehensive database derived from more than 2,000 distinct sources, the platform guarantees precise and current information, assisting companies in identifying their ideal target demographics for effective marketing efforts. The company focuses on consumer and business lists, as well as niche audience segments that include sectors like healthcare, real estate, and automotive. In addition to these offerings, Exact Data also delivers services such as data enrichment, licensing, and lead generation, which empower marketers to refine their outreach strategies through customized email, direct mail, and telemarketing campaigns. This robust approach ensures that clients can optimize their marketing impact and achieve better results.

QuinForce empowers B2B marketers to expedite their sales processes by offering adaptable end-to-end lead generation services, which are fueled by an optimal combination of skilled personnel and advanced technology. Our comprehensive marketing knowledge spans complex sales sectors, including technology/software, SaaS, healthcare, and financial services. Leverage QuinForce’s robust and verified global database, featuring over 50 million business contacts with detailed segmentation options, to connect with decision-makers that align with your ideal prospect profile. Effectively engage your audience using a strategic blend of voice, email, social media, web, and mobile channels. QuinForce’s tailored lead generation strategies are designed to seamlessly incorporate these five channels, ensuring they align with your unique marketing needs. Enhance your B2B marketing initiatives with QuinForce’s innovative marketing automation solutions, which synchronize every facet of your campaign for exceptional results, driving higher engagement and conversion rates. With QuinForce, transform your marketing approach to achieve outstanding success in your sales efforts.

HyperVue is an advanced platform that delivers immediate and practical insights through an elegantly designed user interface. Unlike typical AI and Machine Learning solutions that offer social insights, HyperVue transforms how social data can be utilized. It generates, constructs, and forecasts results for various entities such as brands, topics, cities, industries, demographics, and communities. By merging human intelligence with algorithmic capabilities, HyperVue sets a new standard for user-centric software, making it a groundbreaking tool in its field. Furthermore, its innovative approach empowers users to make informed decisions with confidence.