People Pattern Reviews

People Pattern Description

Traditional market research can be time-consuming, difficult to scale, and biased. People Pattern employs complex data science techniques to extract marketing insights from the sea of opinions and data generated through social media users. This is called audience intelligence. Social marketing tools tend to focus on analysing conversations about brands. However, the most valuable insights are from the people who are involved in the conversation. People Pattern is a data-driven tool that helps marketers understand the people behind brand conversations. It uses rigorous data science to help them move beyond vanity metrics and find more sophisticated ways to target, analyze, and activate high-impact audiences.