Wiland PersonaBuilder Reviews

Wiland PersonaBuilder Description

Customer personas have been a method of segmenting and understanding consumer groups for a long time. Marketers have struggled to make personas useful for real-world media targeting. That's why Wiland PersonaBuilder™--the world's most powerful persona creation tool--is also designed to produce ready-to-deliver audiences for activation in digital advertising campaigns. PersonaBuilder makes it easy to create detailed prospect and customer personas using relevant, constantly updated data such as vast consumer spending signals, social network engagement data, and other information. You can bridge the gap between your strategy, media buying teams. PersonaBuilder allows you to create detailed, robust personas that can be immediately converted into audiences for digital advertising campaigns.