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ease
features
design
support

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Description

InMarket is a dynamic marketing and analytics platform designed to assist brands in engaging consumers at the most opportune moments, utilizing insights from intent, location, both online and offline purchasing patterns, and audience data enhanced by artificial intelligence. The platform features four primary solutions that empower marketers to categorize consumers not only by their identity but also by their purchasing habits and motivations, facilitating the launch of omnichannel campaigns while assessing tangible results such as increased sales and foot traffic to stores. Through its Audiences feature, InMarket taps into first-party location information, consumer transaction behaviors, and predictive analytics to develop tailored or readily available segments for activation. Its Activation component allows brands to connect with these audiences across various devices and channels in real time, ensuring optimal timing and positioning of their messages. Furthermore, the platform's Measurement tools deliver comprehensive, AI-driven insights into the effectiveness of media efforts, allowing for real-time campaign adjustments and correlating impressions with additional conversions, ultimately refining marketing strategies for better performance. This holistic approach not only enhances consumer engagement but also supports brands in achieving their marketing objectives more efficiently.

Description

Reach your most valuable customers and potential clients efficiently with Mobilewalla's tailored audience segments. By leveraging thousands of consumer data points, we create campaign-specific, syndicated, or customized audiences, ensuring that the right message reaches the right consumer at the ideal moment. Our audience segments can be utilized across various digital and social media platforms, including Facebook, Twitter, and Instagram. The extensive data provided by Mobilewalla enables us to construct detailed profiles for each device ID. We employ predictive modeling techniques to analyze behavioral patterns and categorize devices into distinct segments. Insights from app usage reveal crucial consumer behavior narratives, while demographic data adds further context. To enhance reliability, Mobilewalla cross-verifies its age and gender segments with Nielsen DAR and US Census information. Moreover, GPS location data sourced from billions of daily signals ensures both scalability and precision in targeting strategies. This comprehensive approach allows businesses to connect more effectively with their audiences, ultimately driving better results.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook
Instagram
X (Twitter)

Integrations

Facebook
Instagram
X (Twitter)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

InMarket

Founded

2010

Country

United States

Website

inmarket.com

Vendor Details

Company Name

Mobilewalla

Founded

2011

Country

United States

Website

www.mobilewalla.com/products/audience-segments

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Alternatives

Alternatives