Alternatives to GPS Enterprise

Eliminating inefficiencies in marketing expenditure is achievable through privacy-conscious attribution, contemporary Bayesian analytics, and automated data workflows. Clients who utilize Recast typically see a blended return on investment rise by 10% within six months, facilitating quicker and more effective growth. By avoiding the use of user-level or cookie data, Recast ensures straightforward setup and resilience against evolving privacy laws that may disrupt other measurement techniques. This platform enhances marketing effectiveness by providing real-time insights into the genuine influence of campaigns. Designed for modern marketers, it allows for adjustments in budget allocation based on ongoing performance metrics. With features such as confidence intervals for every return on investment, saturation curves, and time shift estimates, Recast can predict the most impactful use of budgetary resources. The innovative Bayesian framework enables the seamless integration of your specific business context into the analytical model, ensuring tailored insights that drive results. Ultimately, Recast empowers marketers to make informed decisions that maximize their marketing potential.

Stella is a platform designed for marketing measurement, providing marketers with robust, scientifically validated insights into which advertisements, campaigns, and media channels effectively contribute to increased revenue. The platform is equipped with three primary tools: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). Through Incrementality Testing, Stella conducts geo-holdout studies, also known as inverse holdouts, to evaluate performance differences between test and control areas, effectively isolating the causal effects of advertisements as opposed to relying solely on attribution methods. This tool simplifies complex statistical processes, including causal inference and confidence intervals, allowing users to understand the potential outcomes without a specific campaign, thus uncovering the genuine “lift” attributed to each advertisement. Furthermore, its Media Mix Modeling feature employs a unique Bayesian approach to dissect historical marketing expenditures and various external influences, such as seasonality and promotional events, to assess the contribution of each channel to overall sales effectively. By leveraging these advanced methodologies, Stella empowers marketers to make informed decisions based on accurate data analysis.

Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io

Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.

WorkMagic delivers a triangulated measurement system that enables brands to accurately quantify the incremental lift of every marketing channel. Using automated geo incrementality testing, it creates test and control groups that show the real, causal impact of campaigns—without manual setup or technical overhead. The platform then refines attribution models and MMM using these results, giving brands a precise and trustworthy view of ROI. WorkMagic also measures halo effects across Amazon, retail, and wholesale, helping brands see the full spectrum of influence beyond just DTC. With a 10-minute integration and guided onboarding, companies can launch their first incrementality test within a week. Actionable insights reveal how much to spend daily on each channel, which campaigns deserve more budget, and when diminishing returns kick in. Brands using WorkMagic consistently see improvements in ROAS, MER, and CAC. It’s the measurement system built for modern paid media complexity—and for brands seeking profitable, data-backed growth.

ScanmarQED provides a comprehensive platform designed to revolutionize your data management experience. By minimizing the time spent on calculations, you can focus on enjoying the insights the data offers. This aligns perfectly with the essence of marketing professionals. Consolidated data acts as the powerful energy source for effective marketing analysis. You can create user-friendly dashboards that allow you to uncover insights in mere moments. Evaluate historical campaigns and experiment with countless models every minute. Maximize your marketing potential. Innovate, investigate, and unlock new opportunities. This platform empowers you to take control of your data like never before.

Navigating the landscape of marketing becomes increasingly intricate when you move beyond just advertising on Facebook and Google. Rockerbox addresses this challenge by equipping you with the essential marketing infrastructure needed to rapidly and effectively scale your business. By centralizing all of your marketing expenditures and campaigns—whether they are paid, organic, digital, or offline—Rockerbox streamlines your efforts. The platform ensures that conversions are deduplicated, delivering a fully transparent and customizable experience that guarantees your data remains accurate and reliable. If you're facing difficulties in gauging the impact of your brand, Rockerbox offers comprehensive playbooks to guide you. Not clear on how to evaluate OTT, Linear, or Direct Mail effectiveness? Rockerbox provides specific methodologies tailored for each type of media. Looking to understand Facebook views better? The solution lies in utilizing Synthetic Events. Additionally, pondering how swiftly you require a channel to achieve a positive return on ad spend (ROAS)? It's crucial to also consider the level of loss you're prepared to tolerate before a customer becomes profitable, as these metrics play a vital role in your overall marketing strategy.

Measured provides marketing insight, cross-channel view and media incrementality testing. You can turn on 100+ audience-level experiments on Google, Facebook, and 70+ integrated media platforms. Identify Media Waste, Scale. Up to 30% Marketing Efficiency. Powered by incrementality measurement Ask us today for a free demo! Solutions available: - Cross-Channel View of Marketing Spend, Marketing Attribution - More than 70+ integrations on major media platforms like Google, Facebook and Verizon Media, Criteo. AdRoll, SnapChat. YouTube, and many more! - Run A/B, incrementality, and always-on tests seamlessly - Integration is simple, you can be up and running in less that 24 hours - Learn how to maximize your spending without a stressful stress test

Advertisers are, on average, wasting 10-15% of their media spending due to ineffective analytics. Sellforte's software-as-a-service (SaaS) platform empowers you to capitalize on previously overlooked business prospects. By utilizing Sellforte's ongoing marketing mix modeling (MMM), you can elevate your marketing measurement capabilities, gaining an unbiased perspective on how various campaigns and media channels contribute to your business success. This preparation is invaluable for board meetings, monthly business reviews, agency discussions, or analyzing campaign effectiveness. With the tagline "Unleash the impact," we emphasize our commitment to generating significant business outcomes from marketing data through our unique data science algorithms and extensive industry knowledge in retail, ecommerce, and telecommunications. Moreover, this approach not only enhances decision-making but also fosters greater collaboration among teams.

Robyn is a cutting-edge, open-source Marketing Mix Modeling (MMM) tool created by Meta’s Marketing Science team for experimental purposes. It aims to assist advertisers and analysts in constructing thorough, data-driven models that assess how various marketing channels affect business results, such as sales and conversions, while ensuring privacy through aggregated data. Instead of depending on tracking individual users, Robyn delves into historical time-series data by integrating marketing expenditure or reach information—encompassing ads, promotions, and organic initiatives—with performance indicators to evaluate incremental impacts, saturation effects, and carry-over dynamics. The package utilizes a combination of classical statistical techniques and contemporary machine learning methods; it employs ridge regression to mitigate multicollinearity in complex models, performs time-series decomposition to differentiate between trends and seasonal patterns, and incorporates a multi-objective evolutionary algorithm for optimization. This innovative approach allows businesses to gain deeper insights into their marketing effectiveness and make more informed decisions based on robust analysis.

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

The rampant waste in the advertising industry is a significant threat to profitability that disrupts the experience for both consumers and marketers alike. According to TrafficGuard, it is projected that digital advertising waste could reach as high as $100 million daily over the next five years due to ad fraud. This staggering financial drain poses a serious challenge for omnichannel marketers and necessitates a thorough reevaluation of not only spending and strategy but also the metrics used to assess marketing effectiveness. To connect with consumers more efficiently, it's essential to comprehend their interactions at various touchpoints across both online and offline platforms. By employing advanced analytics, marketers can effectively track and enhance key performance indicators (KPIs) such as campaign effectiveness, customer engagement, and overall sales. Additionally, using data-driven insights and tailored campaign suggestions can empower marketers to make informed choices regarding their media mix, budget allocations, creative strategies, brand development initiatives, and long-term planning. Ultimately, refining the overall media investment strategy is critical for driving essential business outcomes, including brand awareness, generating demand, and boosting sales figures in a competitive landscape. By prioritizing these areas, marketers can better navigate the complexities of the advertising ecosystem and work towards mitigating losses due to inefficiencies.

DataLux is an innovative platform designed for effective data management and analytics, specifically created to tackle various data-related issues while facilitating real-time decision-making. Equipped with user-friendly plug-and-play adaptors, it enables the aggregation of extensive data collections and offers the capability to collect and visualize insights instantaneously. Utilize the data lake to anticipate and drive new innovations, while ensuring that data is stored in a manner conducive to modeling. The platform allows for the development of portable applications by leveraging containerization, whether in a public cloud, private cloud, or on-premise environment. It seamlessly integrates diverse time-series market data and inferred information, including stock exchange tick data, market policy actions, relevant cross-industry news, and alternative datasets, to derive causal insights regarding stock markets and macroeconomic factors. By providing valuable insights, DataLux empowers businesses to shape their decisions and foster product innovations effectively. Additionally, it supports interdisciplinary A/B testing throughout the product development lifecycle, from initial ideation to final decision-making, ensuring a comprehensive approach to enhancing design and engineering processes.

Haus is a cutting-edge marketing science platform that provides brands with the ability to accurately assess the true business effects of their advertising campaigns, whether conducted online or offline, by utilizing automated incrementality experiments. It features innovative products such as GeoLift for geographic incrementality testing, Causal Attribution for regular incrementality assessments, and the soon-to-be-released Causal MMM for media mix modeling driven by incrementality. These advanced tools empower users to quickly design and execute experiments within minutes, receive results in as little as two weeks, and enhance their marketing strategies through daily incrementality insights. Furthermore, Haus is committed to offering privacy-conscious solutions that avoid the use of pixels, cookies, or any personally identifiable information, which ensures adherence to the latest privacy regulations. As the landscape of digital marketing continues to evolve, Haus remains at the forefront, equipping brands with the necessary tools to navigate these changes effectively.

A software solution that evolves, attracts, and retains customers to ensure robust growth with mathematical precision. By leveraging advanced machine learning alongside marketing automation, the entire predictive marketing framework becomes more intelligent, simplifying processes while enhancing the overall experience for customers both online and offline. Far exceeding the capabilities of traditional customer data platforms, outdated email service providers, or conventional customer relationship management systems, BuyerGenomics stands out as the go-to Predictive Marketing Automation (PMA) tool for contemporary retail marketers. Effectively gathering and structuring customer data is merely the starting point. BuyerGenomics continuously refreshes its comprehensive, omnichannel customer profile, enabling it to tailor marketing content and timing for the most relevant and impactful customer experiences. While BuyerGenomics translates the insights gathered from individual customers into actionable strategies that drive revenue, it simultaneously generates analytics that provide valuable guidance for refining your broader marketing approach. This dual capability not only enhances immediate customer engagement but also strengthens long-term marketing effectiveness.

At Crealytics, we don't just challenge the status quo as a mere saying; we embody it as a fundamental aspect of our corporate ethos. Our mission is to empower brands and retailers to effectively utilize their customer data, enabling them to excel in their paid media performance and cultivate a larger base of loyal customers. By providing performance advertising and marketplace solutions, we partner with more than 60 eCommerce brands, such as ASOS, Urban Outfitters, and Foot Locker. Our focus is on enhancing performance through refined measurement and data activation strategies, as well as optimizing biddable media to enhance customer lifetime value while mastering incrementality testing and improving marketplace offerings. We aim to strengthen brand relationships with innovative sponsored product ads, develop custom private marketplaces, and seamlessly integrate search, PLA, and display programs, all while leveraging dedicated sales support. Our approach allows us to accurately assess customer values through meticulous calculations, ensuring that we measure the precise value of each customer interaction and subsequently evaluate their contribution after returns. Ultimately, we encompass a predicted lifetime value into their order margin, creating a holistic understanding of customer impact on the business. This comprehensive evaluation ensures that our clients not only understand their current standing but are also poised for future growth.

Scios platform unifies your market, expertise, and data It combines data and expertise with the dynamics of consumer decisions, delivering collaborative analytics and decision intelligence. Scios harmonizes data sources and research by integrating consumer, macroeconomic, and competitive data into a digital model of the market. You can use the Scios platform to integrate data about sales, marketing and more for yourself and your competitors. - Run an Attribution Analysis to understand the relative importance for many different factors - Run What If scenarios and Goal Optimizations for the best possible path forward - Perform an optimization analysis to determine the optimal budget allocation for your sales target.

Convirza is the premier platform for enterprise call optimization and call tracking. Convirza combines traditional call tracking with powerful analysis of phone calls. Convirza uses sophisticated algorithms and speech recognition technology to measure lead quality, measure conversions, and take action using fully-baked marketing automation. We assist sophisticated marketers to make better decisions, increase revenue, and improve close rates.

GrowthOS delivers insights significantly quicker than conventional marketing mix modeling, allowing you to swiftly identify strategies for enhancing your return on investment. Additionally, employing GrowthOS is more economical compared to traditional methods, resulting in a quicker return on your financial commitment. The process of gathering and processing data through GrowthOS is notably streamlined and expedited, which alleviates the burden of data management, enabling your team to concentrate on deriving actionable insights. Every marketer must make informed choices to boost performance and ensure accountability. With GrowthOS's marketing mix modeling, you gain access to a comprehensive analytics platform that steers you towards these crucial decisions, ultimately enhancing your marketing effectiveness and strategic planning. This modern approach not only optimizes time and resources but also empowers your marketing team to achieve superior results efficiently.

Create a robust AI framework designed to transform your marketing into a seamless, intelligent, and scalable operation. Utilize the unique hyper-contextual AI infrastructure to coordinate data-driven initiatives across all your marketing activities. Explore adaptable AI models trained on a variety of datasets from multiple sources, addressing a wide range of applications. With over 3 billion cross-industry data points, this infrastructure contains models that are ready to function immediately without the need for additional training, ensuring maximum efficiency from the start. Choose from our established algorithms or create personalized rule-based strategies using our user-friendly interface. Improve your campaigns across various platforms with specially crafted strategies that take into account numerous parameters tailored to your needs. Harness self-improving AI models that communicate and learn from each other, driving peak performance and efficiency. Moreover, tap into dedicated AI systems that are consistently evolving, learning, and optimizing your marketing strategies for superior results. This approach will not only enhance your current efforts but will also pave the way for innovative marketing solutions in the future.

LandLift is an innovative platform that leverages advanced analytics and artificial intelligence to enhance every aspect of your landing page, aiming for peak conversion rates. By dissecting each element—from headlines to calls-to-action—LandLift identifies factors that boost visitor interaction as well as those that hinder it. With a lightweight 5KB pixel script, you can effortlessly gather essential data without the need for complicated setups. Not only does LandLift provide data, but it also offers AI-driven, actionable insights to seamlessly improve your page’s effectiveness. Committed to privacy, it adheres to GDPR regulations by utilizing anonymous analytics that do not involve cookies or personal data tracking. Ideal for marketers who wish to gain deep insights while prioritizing user privacy, LandLift simplifies the process of landing page optimization, making it efficient and secure. Begin transforming your conversion rates today with the help of LandLift, and watch your marketing efforts flourish.

Analytics101 Business Intelligence (BI) and analytics platform brings together real-time dashboards, OLAP-powered multidimensional analysis, embedded BI, predictive modelling, and seamless data-visualisation into a single enterprise-grade solution. Analytics101 enables organisations to aggregate data from disparate sources—ERP, CRM, HR, IoT, cloud and legacy systems—into a unified analytics layer. With OLAP (online analytical processing) at its core, users can slice and dice high-volume data across multiple dimensions (time, region, product, channel) to uncover trends, correlations and performance drivers typical BI tools miss. Real-time data processing ensures that metrics, KPI changes and anomalies are visible as they happen, enabling faster, more informed decisions. The platform’s interactive dashboards and visualisations turn complex datasets into intuitive storyboards: users benefit from drill-down filtering, custom widgets, mobile access and embedded analytics within existing business applications—eliminating the need to switch tools to act on insight. Role-based access control (RBAC) ensures each stakeholder sees the data that matters most—executives see strategic overviews, managers focus on team-level KPIs, and analysts dive into granular transactional data. Analytics101 offers AI/ML-assisted insights, anomaly detection, recommendation engines, and workflow automation. It supports ETL/ELT, data warehousing, collaborative analytics, MIS automation and embedded self-service, making it suitable across industries.

Aim for a 9% growth rate while broadening your investment portfolio to increase your wealth beyond the stock market. Our compliance-focused approach allows your money to grow more rapidly outside of traditional equity markets. With our institutional partners striving for 9% growth, you could achieve returns up to 90 times greater than the average savings account interest. Explore high-yield opportunities beyond conventional stock exchanges. At Seashell, we collaborate with our partners to enhance your wealth through a variety of diversified investments. You can begin your investment journey with any amount that suits you, facilitating easy fund transfers to and from your bank with just a click. Seashell is dedicated to ensuring that our partners adhere to the latest technological advancements and financial regulations. Your account is safeguarded with state-of-the-art end-to-end encryption, multi-factor authentication, and round-the-clock security monitoring. Additionally, a fraction of Seashell's revenue is allocated to initiatives that promote environmental sustainability, particularly those aimed at preserving our oceans and water resources. By investing with us, you contribute not just to your financial future but also to the health of our planet.

theBizness.ai is a marketing optimization tool that allows businesses to track the true ROI of their campaigns by directly linking marketing activities with Stripe sales. The platform provides actionable AI-driven insights, helping businesses understand which ads and content generate actual revenue. With a user-friendly setup, businesses can easily track customer journeys, monitor performance by traffic source, and use AI recommendations to improve their marketing strategies. theBizness.ai’s goal is to ensure that every marketing dollar spent results in tangible revenue growth.

Akkio empowers enterprise clients to uncover trends, assess impactful elements, and seamlessly generate predictions utilizing their real-time data. Effortlessly incorporate your data to create actionable forecasts. Delve into your data, identify trends, collaborate with your team, and evaluate performance metrics such as accuracy, seasonality, and key influencers. Enhance the efficiency of every aspect of your growth operations. Accelerate your scaling efforts by harnessing your current data to anticipate crucial business results. There are numerous ways to harness AI's capabilities effectively. For instance, prioritize your marketing leads based on their likelihood of conversion, allowing you to concentrate on those with the highest potential for revenue generation. Additionally, utilize AI to forecast revenue, prices of components and commodities, and overall market growth for your organization. Another vital application is predicting which customers may be at risk of leaving, enabling you to proactively address churn before it occurs. By leveraging these insights, businesses can create targeted strategies for retention and growth.

Genoox is revolutionizing the field of genomics through its dynamic and expanding community, which enables the accumulation of the most pertinent database and facilitates the delivery of actionable, real-world genomic insights that significantly affect lives, enhance clinical outcomes, and influence healthcare business practices. By harnessing community power, Genoox merges public data with community-generated information to optimize the journey from DNA sample to clinical report, thereby improving patient care through the accessibility and applicability of genomic data at critical moments. The company's innovative solutions are transforming the landscape of genomics, while also supporting research and life sciences enterprises with an insightful platform that leverages real-world data and evidence, bolstered by comprehensive genomic analytics, which assists researchers in simplifying intricate genomic information and achieving meaningful breakthroughs with cutting-edge genetic tools. Moreover, Genoox collaborates with biosystems firms like DNA sequencing companies to integrate its advanced genomic engine with specialized assays, further enhancing the capabilities of the entire genomics ecosystem. Ultimately, Genoox stands at the forefront of genomic innovation, consistently aiming to empower healthcare professionals and researchers alike.

Fragmatic is an innovative AI-driven personalization platform that seamlessly integrates your analytics, content, and audiences into a cohesive learning ecosystem. By utilizing advanced AI Agents and a Topic Analytics engine, it uncovers user intent, facilitates experiments, and enhances conversion rates—all while maintaining comprehensive oversight for marketers. Designed for organizations seeking effective personalization that propels growth, Fragmatic empowers teams to achieve their objectives. The AI Agents delve into your ideal customer profile, content, and visitor interactions to identify impactful actions. Meanwhile, the Topic Analytics feature highlights the themes that drive conversions and those that create obstacles. The Opportunity Radar analyzes your GA4 data to convert traffic into actionable strategies without delay. Re:Call ensures that advertising and on-site experiences remain synchronized in real time. Every insight is presented transparently, with each recommendation clearly articulating its rationale. Marketers can confidently review, tweak, and publish their strategies without fear of opaque automation. This approach eliminates developer bottlenecks, fostering a rapid learning environment that leads to improved conversions and human-centered AI execution, ultimately enhancing overall marketing effectiveness.

FXMacroData provides a real-time data feed tailored for dedicated FOREX market analysts and quantitative traders, addressing the intricate challenge of consolidating and normalizing essential macroeconomic data from various sources. Our robust API is designed for developers, offering low-latency, refined central bank metrics—such as Inflation, Interest Rates, and GDP—across major global currencies including USD, EUR, and AUD. This data is collected securely from reputable, primary sources like the European Central Bank (ECB) and FRED, ensuring that your trading models and market analysis are based on reliable and accurate information. Among its standout features, FXMacroData offers a standardized format that allows for seamless integration into your models without the need for complicated pre-processing, ensuring efficiency. Moreover, our real-time delivery system enables you to stay ahead of the competition by accessing the latest macroeconomic indicators as they are released. By relying on data sourced from trusted primary institutions, you can trade with confidence knowing the information at your disposal is both accurate and timely.

Forloop serves as a no-code solution designed specifically for automating external data processes. Break free from the constraints of internal data sources and tap into the most recent market information, enabling quicker adaptations, monitoring of market dynamics, and reinforcement of pricing strategies. By leveraging external data, you can gain deeper insights that go beyond your organization’s existing resources. With Forloop, there's no need to choose between a platform suited for initial prototypes or one that is fully operational in the cloud environment of your choice. You can efficiently access and extract data from non-API sources, including websites, maps, and third-party services. The platform provides tailored recommendations for data cleaning, joining, and aggregation, aligning with top-tier data science methodologies. Utilize no-code features to swiftly clean, merge, and convert data into a format that is ready for modeling, employing intelligent algorithms to address data quality challenges. Our users have reported significant improvements in their key performance indicators, sometimes increasing them by tenfold. By incorporating new data, you can elevate your decision-making processes and drive growth. Forloop is also available as a desktop application that you can easily download and test locally, providing hands-on experience with its powerful capabilities.

Analytical call tracking employs either dynamic number insertion or static numbers to monitor various sales channels such as offline interactions, website visits, and phone calls. Our advanced call analytics platform delivers actionable insights that enhance marketing expenditure and increase the sales effectiveness of marketers. By utilizing our call tracking system, clients can avoid squandering resources on unproductive leads while effectively managing sales calls, including monitoring dropped calls. We provide a comprehensive view of your channel attribution, which ultimately boosts your marketing return on investment (ROI). Eliminate the uncertainty surrounding channel performance and let our call analytics software offer you valuable and precise information. This data can empower you to make essential business decisions confidently and minimize financial waste. Moreover, we facilitate the tracking of the entire sales process, and our call recording feature can significantly improve employee performance while allowing for targeted training and support. Ultimately, our services aim to streamline your operations and enhance overall business outcomes.

Nepa equips businesses with valuable insights through a variety of solutions such as Brand Tracking, Marketing Mix Modeling, Campaign Evaluation, Paths to Purchase, and Category Insight. Our goal is to enhance your market understanding, refine marketing performance, and facilitate informed decision-making. By merging cutting-edge analytics with human expertise, Nepa aids companies in maneuvering through intricate marketing environments. Our offerings include Brand Tracking to assess your brand's performance, Marketing Mix Modeling to maximize media spending, and Campaign Evaluation for evaluating the effectiveness of marketing initiatives. We also provide insights into the Paths to Purchase, revealing the journey customers undertake when selecting your brand, while Category Insight allows you to identify changes in market dynamics. Tailored to address genuine client needs, our data-driven solutions yield actionable insights that foster smarter decisions, robust strategies, and tangible growth over time. In this way, we ensure that our clients remain competitive and responsive to market trends.

All your customer data can be used to launch high-performance marketing campaigns. Equip your team with the tools they need to segment audiences quickly and independently based on the most trusted customer data. Drag-and-drop UI for self-serve journey orchestration is built to accelerate and improve marketing accuracy. Once your campaign has gained momentum, you can identify your most effective strategies faster than ever. GrowthLoop's suite generative tools will help you keep up with the newfound pace. They are designed to supplement your creative team and provide highly personalized content for any channel or journey. GrowthLoop helps organizations launch intelligent, personalized campaigns more quickly. Activate campaigns across existing systems and channels to maximize your existing martech investment. Combine data from disparate source and rely on a single truth source to increase the accuracy and velocity of campaigns.

CallMiner Eureka uses Artificial Intelligence and Machine Learning to analyze every customer interaction across all channels and uncover actionable intelligence. CallMiner Eureka is constantly improving and expanding to ensure our customers have the best tools to maximize their ROI. Analytics workbench, category, scoring configuration, and discovery. Direct performance feedback via the portal for agent/supervisors. Real-time monitoring & alerting, agent next-best-action, API/message driven. Audio capture is used for speech analytics. Redaction of sensitive data and PCI from audio and transcripts. Data extraction, audio / contact / data ingestion, app development. The speech analytics data story is brought to life. Enhance customer experience Communicate with your customers using the preferred channels. Customer insights can help you power your business. Optimize results.

Fullstory is a platform for behavioral data that reveals the hidden story behind consumer behavior. Fullstory allows product, engineering and data teams to connect sentiments signals with other data sources in order to design the next best actions. Fullstory provides deeper and more immediate actionable insights than conventional web and product analyses that can only surface what is happening but not why. It is the only behavioral data platforms that provide the context needed to create in-the moment experiences that drive revenue. Fullstory's behavioral analytics is ready for AI. It uses first-party data that has been automatically captured, indexed and semantically structured. No longer do enterprises waste hours and resources on data analysis.

Make decisions that prioritize shoppers by understanding the full spectrum of consumer habits and emerging trends. Each purchasing decision represents a pivotal moment, and acquiring a holistic view of the factors influencing consumer actions uncovers the underlying patterns. For your brand to thrive, it is essential to navigate tough choices and implement decisive actions. NielsenIQ Consumer Insights delves deeper than just understanding the what and why; it emphasizes the how, transforming research into practical steps that empower you to make informed choices. With essential behavioral insights, data-driven suggestions, and strategies for market optimization, NielsenIQ Consumer Insights stands as your reliable partner in growth. This thorough and detailed shopper tracking is designed to effectively address the evolving needs of your customers. By aligning your strategies with these insights, you can enhance customer satisfaction and drive brand loyalty.

Investors are eager to understand the future performance of publicly traded brokerages in the upcoming quarter. By utilizing sophisticated machine-learning methods, we can project earnings with a high degree of accuracy. The competition among real estate brokerages to attract and retain top talent is fierce. Our advanced predictive analytics not only pinpoint high-performing agents in various markets but also identify those who are likely to depart for competing firms. The dynamics of the housing market serve as a crucial predictor of broader economic cycles, signaling potential booms and recessions. Moreover, access to real-time data equips us with valuable insights, offering early warnings about possible economic downturns on the horizon. This proactive approach not only benefits investors but also aids brokerages in strategic planning and talent management.

SuperMarketer is an all-in-one marketing solution that allows for tailored customer interactions across various platforms, such as email, SMS, WhatsApp, mobile applications, Facebook, and Google. By utilizing AI-driven agents, it streamlines processes like generating social media visuals, executing email marketing campaigns, and consistently enhancing customer experiences. The platform creates dynamic customer journeys in real-time, utilizing advanced language models to surpass conventional automation templates and improve engagement strategies based on the latest customer behavior. It integrates multiple communication channels into one cohesive system, enabling the effective management of personalized and targeted customer communications informed by behavioral insights, demographic factors, and recent activities on the website. This innovative approach ensures that businesses can efficiently connect with their audience through highly relevant interactions.

​Exquance Insights is a data analytics platform designed to empower real estate and private equity professionals with actionable market intelligence. It offers comprehensive data visualization tools and advanced analytical capabilities, enabling users to uncover trends, assess risks, and make informed investment decisions.​ Key Features: Market Data: Gain a competitive edge with in-depth property market data and analytics from trusted sources across various submarkets.​ Portfolio Analysis: Visualize key performance indicators and metrics of your portfolio to derive actionable insights.​ User-Friendly Interface: Navigate effortlessly with an intuitive design that enhances user experience and efficiency.​ Leverage Exquance Insights to drive strategic growth and maximize returns in your investment portfolio. Book a demo today and see how data-driven insights can power smarter investment decisions.

The Oracle Fusion Data Intelligence platform represents the evolution of the Oracle Fusion Analytics Warehouse, specifically designed for Oracle Fusion Cloud Applications; it seamlessly integrates business data with readily available analytics and prebuilt AI and machine learning models to enhance insights and expedite the transformation of decision-making into actionable outcomes. By moving past traditional dashboards and reports, users can utilize prebuilt applications that provide insights and AI/ML-driven recommendations for more effective actions. With access to over 2,000 best-practice key metrics, dashboards, and reports related to ERP, SCM, HCM, and CX, organizations can effectively assess their performance against set objectives. Additionally, the platform offers comprehensive 360-degree views of essential business entities by linking data from various Fusion Cloud Applications and other sources. Users can harness the power of prebuilt AI/ML models to forecast business outcomes and gain critical insights while also having the flexibility to create custom content tailored to their own data, analytics, and applications. This versatility makes the platform an invaluable tool for businesses looking to enhance their operational effectiveness and strategic planning.

Enhance and refine your digital marketing strategy by maintaining a continuous perspective on direct-to-consumer advertising. Move past conventional metrics, such as clicks and site visits, to truly gauge how digital campaigns influence patient actions. Assess whether your initiatives are effectively reaching the intended demographic and encouraging positive health behaviors. With weekly data updates, you can refine your campaigns more swiftly and efficiently, both across various platforms and within individual publishers. Establish a connection between your digital advertising expenditures and their effect on business outcomes and return on investment. Embracing a contemporary approach to data and analytics allows for the safeguarding of health information privacy. Leverage comprehensive access to your core DIFA marketing data through a direct feed for internal analysis. Discover how both personal and non-personal promotional strategies can synergize to enhance patient outcomes. Additionally, implement direct data integrations from publishers and platforms to further advance your measurement, optimization, and analytical capabilities. By doing so, you create a more robust framework for evaluating the effectiveness of your marketing efforts.

FlashRev is a cutting-edge revenue intelligence platform designed to assist B2B companies in speeding up their sales processes and enhancing revenue expansion. Utilizing real-time data alongside AI-driven analytics, it offers profound insights into sales performance, customer behavior, and prevailing market trends. The platform allows businesses to refine their sales strategies by pinpointing essential revenue drivers, revealing chances for upselling and cross-selling, and simplifying sales workflows. By delivering actionable insights and automating vital tasks, FlashRev equips sales teams to make informed, data-driven choices, enhance forecasting precision, and achieve consistent revenue growth amid fierce competition. As a result, organizations can adapt quickly to market changes and optimize their overall sales effectiveness.

MHAi serves as a smart SaaS solution that consolidates, evaluates, and enhances every element of your online business. Tailored for eCommerce and marketplace functions, it integrates information from various sources—sales, inventory, clientele, and marketing—into a cohesive and user-friendly platform. Utilizing sophisticated Business Intelligence and analytics driven by artificial intelligence, MHAi converts unprocessed data into practical insights that facilitate more informed choices, boost efficiency, and uncover avenues for growth. Offering features like instantaneous monitoring of sales and operations, along with forecasting trends and visual data presentations, MHAi equips organizations with comprehensive oversight and authority over their digital landscape—empowering teams to transition from relying on instinct to employing intelligent, data-driven strategies. Additionally, this platform not only enhances operational efficiency but also fosters a culture of continuous improvement and innovation.

Enhance your organization's capabilities with actionable insights from Maritime AI while aligning with your specific risk parameters to improve operational readiness and manage supply chain risks effectively. Discover fresh business and trading prospects, fostering growth through informed, data-driven decisions. By integrating diverse data sources and utilizing sophisticated machine learning techniques alongside proprietary behavioral analytics, each entity in the maritime sector is assigned a distinct identity. This approach provides a comprehensive and spoofing-resistant perspective on maritime risks. Improve your pre- and post-fixture workflows by utilizing Windward’s AI models and tailored risk assessments for efficient risk management, vessel evaluation, and business expansion. Moreover, Windward Ocean Freight Visibility delivers exceptional insights, comprehensive shipment tracking, and advanced business intelligence analytics, empowering you to optimize ocean freight operations and processes in a scalable and efficient way. Ultimately, leveraging these innovative solutions can significantly transform your maritime operations for better resilience and competitiveness.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

Unlock enterprise-level location intelligence by converting data into meaningful insights through versatile and scalable management and analysis of location data. As the volume of location data continues to surge, organizations face the ongoing challenge of efficiently integrating and managing this information to derive insights that benefit the entire enterprise. Spectrum Spatial enables users to leverage diverse data from various databases and file formats seamlessly. This integration facilitates a swift and comprehensive understanding of spatial opportunities and risks through effective location analytics. Thanks to its open architecture and ability to scale, achieving enterprise location intelligence is now feasible, even amidst existing data silos. Once the spatial data is ingested, it can be centrally managed, allowing you to identify and merge the necessary data for a unified, location-aware perspective. This adaptable methodology is further enhanced by user-friendly visualization tools and advanced analytics, ensuring that insights are both accessible and actionable. Ultimately, this approach empowers organizations to harness the full potential of their location data for strategic decision-making.