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Description
Analytic Partners offers a comprehensive commercial analytics solution known as GPS Enterprise (GPS‑E), which seamlessly combines marketing, sales, financial, operational, and external datasets to create a thorough and practical understanding of business performance. This platform is powered by a unique intelligence layer called ROI Genome, leveraging over 25 years of expertise in cross-industry data and analytics to identify the fundamental factors driving growth while also revealing revenue potentials that extend beyond traditional marketing efforts. With GPS-E, organizations can develop continuously adaptive models that surpass conventional Marketing Mix Modeling (MMM) by factoring in non-marketing elements like competitive actions, consumer behaviors, macroeconomic influences, and operational factors, acknowledging that a significant proportion of growth often originates from areas beyond mere advertising expenditure. Additionally, it includes an efficient data orchestration feature named ADAPTA, which facilitates the automation of data collection, validation, and standardization across various agencies and business units, enhancing consistency and accuracy in analytics. This innovative approach empowers companies to make data-driven decisions that are not only informed by marketing but also by a broader spectrum of business dynamics.
Description
Eliminating inefficiencies in marketing expenditure is achievable through privacy-conscious attribution, contemporary Bayesian analytics, and automated data workflows. Clients who utilize Recast typically see a blended return on investment rise by 10% within six months, facilitating quicker and more effective growth. By avoiding the use of user-level or cookie data, Recast ensures straightforward setup and resilience against evolving privacy laws that may disrupt other measurement techniques. This platform enhances marketing effectiveness by providing real-time insights into the genuine influence of campaigns. Designed for modern marketers, it allows for adjustments in budget allocation based on ongoing performance metrics. With features such as confidence intervals for every return on investment, saturation curves, and time shift estimates, Recast can predict the most impactful use of budgetary resources. The innovative Bayesian framework enables the seamless integration of your specific business context into the analytical model, ensuring tailored insights that drive results. Ultimately, Recast empowers marketers to make informed decisions that maximize their marketing potential.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Analytic Partners
Founded
2000
Country
United States
Website
analyticpartners.com/platform/
Vendor Details
Company Name
Recast
Country
United States
Website
getrecast.com
Product Features
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
