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Description

Analytic Partners offers a comprehensive commercial analytics solution known as GPS Enterprise (GPS‑E), which seamlessly combines marketing, sales, financial, operational, and external datasets to create a thorough and practical understanding of business performance. This platform is powered by a unique intelligence layer called ROI Genome, leveraging over 25 years of expertise in cross-industry data and analytics to identify the fundamental factors driving growth while also revealing revenue potentials that extend beyond traditional marketing efforts. With GPS-E, organizations can develop continuously adaptive models that surpass conventional Marketing Mix Modeling (MMM) by factoring in non-marketing elements like competitive actions, consumer behaviors, macroeconomic influences, and operational factors, acknowledging that a significant proportion of growth often originates from areas beyond mere advertising expenditure. Additionally, it includes an efficient data orchestration feature named ADAPTA, which facilitates the automation of data collection, validation, and standardization across various agencies and business units, enhancing consistency and accuracy in analytics. This innovative approach empowers companies to make data-driven decisions that are not only informed by marketing but also by a broader spectrum of business dynamics.

Description

GrowthOS delivers insights significantly quicker than conventional marketing mix modeling, allowing you to swiftly identify strategies for enhancing your return on investment. Additionally, employing GrowthOS is more economical compared to traditional methods, resulting in a quicker return on your financial commitment. The process of gathering and processing data through GrowthOS is notably streamlined and expedited, which alleviates the burden of data management, enabling your team to concentrate on deriving actionable insights. Every marketer must make informed choices to boost performance and ensure accountability. With GrowthOS's marketing mix modeling, you gain access to a comprehensive analytics platform that steers you towards these crucial decisions, ultimately enhancing your marketing effectiveness and strategic planning. This modern approach not only optimizes time and resources but also empowers your marketing team to achieve superior results efficiently.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Analytic Partners

Founded

2000

Country

United States

Website

analyticpartners.com/platform/

Vendor Details

Company Name

Mutinex

Founded

2019

Country

Australia

Website

mutinex.co/product/

Product Features

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Alternatives

Alternatives

Objective Platform Reviews

Objective Platform

Objective Partners