Marketing Evolution Description
Advertising waste is a profit killer that causes chaos for both marketers and consumers. TrafficGuard predicts that digital advertisers will lose up to $100 million per day in ad fraud within the next five years. This is a huge loss for Omnichannel marketers. It requires a hard look at both spend and strategy as well as how marketing is measured. You can reach your customers more effectively by understanding their interactions at all touchpoints across online and offline channels. Advanced analytics can be used to optimize key performance indicators (KPIs), such as campaign performance, engagement, sales, and other metrics. Use campaign recommendations and insights to make the right decisions about your media mix, budget and creative rotation, brand-building efforts, long-term planning, and media mix. Maximize our media investment towards business metrics such as brand consideration, demand generation, and sales.