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Description
Analytic Partners offers a comprehensive commercial analytics solution known as GPS Enterprise (GPS‑E), which seamlessly combines marketing, sales, financial, operational, and external datasets to create a thorough and practical understanding of business performance. This platform is powered by a unique intelligence layer called ROI Genome, leveraging over 25 years of expertise in cross-industry data and analytics to identify the fundamental factors driving growth while also revealing revenue potentials that extend beyond traditional marketing efforts. With GPS-E, organizations can develop continuously adaptive models that surpass conventional Marketing Mix Modeling (MMM) by factoring in non-marketing elements like competitive actions, consumer behaviors, macroeconomic influences, and operational factors, acknowledging that a significant proportion of growth often originates from areas beyond mere advertising expenditure. Additionally, it includes an efficient data orchestration feature named ADAPTA, which facilitates the automation of data collection, validation, and standardization across various agencies and business units, enhancing consistency and accuracy in analytics. This innovative approach empowers companies to make data-driven decisions that are not only informed by marketing but also by a broader spectrum of business dynamics.
Description
Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.
API Access
Has API
API Access
Has API
Integrations
Google Ads
Google Display & Video 360
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
Free
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Analytic Partners
Founded
2000
Country
United States
Website
analyticpartners.com/platform/
Vendor Details
Company Name
Founded
1998
Country
United States
Website
developers.google.com/meridian
