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Description

Analytic Partners offers a comprehensive commercial analytics solution known as GPS Enterprise (GPS‑E), which seamlessly combines marketing, sales, financial, operational, and external datasets to create a thorough and practical understanding of business performance. This platform is powered by a unique intelligence layer called ROI Genome, leveraging over 25 years of expertise in cross-industry data and analytics to identify the fundamental factors driving growth while also revealing revenue potentials that extend beyond traditional marketing efforts. With GPS-E, organizations can develop continuously adaptive models that surpass conventional Marketing Mix Modeling (MMM) by factoring in non-marketing elements like competitive actions, consumer behaviors, macroeconomic influences, and operational factors, acknowledging that a significant proportion of growth often originates from areas beyond mere advertising expenditure. Additionally, it includes an efficient data orchestration feature named ADAPTA, which facilitates the automation of data collection, validation, and standardization across various agencies and business units, enhancing consistency and accuracy in analytics. This innovative approach empowers companies to make data-driven decisions that are not only informed by marketing but also by a broader spectrum of business dynamics.

Description

Thrivio is an innovative growth intelligence platform that leverages artificial intelligence to assist marketing teams, agencies, and businesses in transforming disjointed marketing data into actionable, profit-enhancing strategies. By integrating various sources such as analytics, advertising platforms, CRM systems, call tracking, website behavior, and customer journey insights, Thrivio provides a comprehensive perspective on performance while automatically pinpointing the most impactful opportunities for business growth. Rather than just presenting metrics, Thrivio utilizes AI-driven analysis to reveal emerging trends, clarify the reasons behind performance fluctuations, and offer strategic recommendations that enhance conversions, improve lead quality, boost customer acquisition, and increase revenue. Among its key features are sophisticated AI-driven marketing analytics, comprehensive multi-channel attribution and revenue reporting, detailed customer journey mapping, website intelligence alongside performance monitoring, targeted conversion rate optimization (CRO) suggestions, AI-generated growth insights, and visually appealing marketing dashboards for executive-level reporting. With Thrivio, businesses can ensure that every marketing decision is not just informed, but also strategically aligned with their growth objectives.