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Description
Analytic Partners offers a comprehensive commercial analytics solution known as GPS Enterprise (GPS‑E), which seamlessly combines marketing, sales, financial, operational, and external datasets to create a thorough and practical understanding of business performance. This platform is powered by a unique intelligence layer called ROI Genome, leveraging over 25 years of expertise in cross-industry data and analytics to identify the fundamental factors driving growth while also revealing revenue potentials that extend beyond traditional marketing efforts. With GPS-E, organizations can develop continuously adaptive models that surpass conventional Marketing Mix Modeling (MMM) by factoring in non-marketing elements like competitive actions, consumer behaviors, macroeconomic influences, and operational factors, acknowledging that a significant proportion of growth often originates from areas beyond mere advertising expenditure. Additionally, it includes an efficient data orchestration feature named ADAPTA, which facilitates the automation of data collection, validation, and standardization across various agencies and business units, enhancing consistency and accuracy in analytics. This innovative approach empowers companies to make data-driven decisions that are not only informed by marketing but also by a broader spectrum of business dynamics.
Description
Phaedon is a loyalty and customer engagement company that helps organizations create awareness, foster engagement, transform experiences, and cultivate long-term loyalty. The company focuses on emotional loyalty by helping brands understand why customers stay and giving them the strategy, technology, and execution needed to act on those insights. Phaedon combines loyalty program design, customer experience transformation, marketing analytics, AI, predictive modeling, GenAI tools, and flexible technology. Its Tally platform is a SaaS loyalty solution designed to power programs across travel, hospitality, and retail. Tally supports promotions, rules, rewards orchestration, customer-level modeling, segmentation, real-time data ingestion, activation, enterprise-grade security, compliance, and scalable loyalty operations. Phaedon’s Loyalty Strategy and Program Design solution helps brands foster deeper emotional connections through personalized experiences fueled by data. Customer Experience Transformation helps organizations align operations, technology, and structure around customers and employees. Marketing Analytics and AI helps teams uncover audience insights and turn them into actionable learnings that improve business outcomes. By combining loyalty strategy, SaaS technology, customer experience consulting, analytics, AI, and execution, Phaedon helps brands build loyalty programs that create measurable value.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Salesforce Agentforce Marketing
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Analytic Partners
Founded
2000
Country
United States
Website
analyticpartners.com/platform/
Vendor Details
Company Name
Phaedon
Founded
2019
Country
United States
Website
www.wearephaedon.com
Product Features
Product Features
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
Loyalty Management
CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label
